The Insurance Buzz

367. [HIGHLIGHT] Lead Generation Strategies for Insurance Agents that don’t SUCK!


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What’s in this episode:

This highlight episode features two powerhouse guests bringing real-world, high-converting lead-gen strategies that don’t suck. First, you’ll hear from Brooke, who walks through the mindset and execution behind her 30-Day Social Media Challenge that helped her attract organic, inbound leads. Then Todd Shart breaks down the exact text strategy that generated $165K in premium in just 60 days—no paid ads, no fluff.

If you're an insurance agent tired of wasting money on internet leads or unsure how to show up online, this episode delivers tactical, proven plays that work in today’s world.

 [00:00] Intro: Why this highlight episode is a game-changer
 [01:00] Brooke’s 30-Day Challenge: Showing up and creating results
 [03:30] How she leveraged mentors, bootcamps, and simple content
 [05:30] Why being imperfect is more relatable—and more profitable
 [06:30] Quick hack: Create before you scroll
 [07:15] Brooke’s simple process for starting social media
 [08:30] Texting ≠ Email: Todd’s rewrite of lead gen conversations
 [09:30] Scripts that move people from interest to reply to booked call
 [11:00] How to text warm P&C clients to trigger life conversations
 [13:00] “One policy doesn’t make a client”—Todd’s retention funnel
 [14:00] How the 2-4-Sell system builds referrals on autopilot

🎥 Want the full conversations?
316: How to Create Social Content that Actually Converts – Insurance Agent Marketing Simplified
318: How to Generate $165K in 60 Days with a Simple Text Campaign – Texting Strategy for Insurance Sales

Watch this full episode on YouTube: HERE

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The Insurance BuzzBy Michael and Courtney Weaver

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