With the world on the brink of recession, many financial institutions and fintechs are reassessing their branding in a tough economy.

But instead of burying their heads in the sand, financial leaders should see this period as an opportunity for growth.

Mark Arnold , President of On the Mark Strategies , tells us why banks and credit unions should resist cutting their marketing budgets and invest in their brands.

Join us as we discuss:

• The three legs of the Branding Triangle (6:12)

Check out these resources we mentioned during the podcast:

• Mark Arnold 

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.