By now, you’ve seen your favorite influencer work with various brands, but have you ever wondered how they come about and how the deals get made? In this episode, I speak with Glewee CMO Christian Brown about how the Glewee app is a platform that brings creators and brands together to simplify the process of social media campaigns from start to finish. Brown also shares examples of how brands can help influencers develop authentic campaigns to connect with their audience and the rise of the creator economy.

Follow Glewee @glew.ee and share your thoughts with me @colmeetsworld.

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