The CPG Guys are joined in this episode by Fintan Gillespie, Global Director - Ad Partnerships Group at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. 

Follow Fintan on LinkedIn at: https://www.linkedin.com/in/fintangillespie/

Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguys

Follow Snap Business Blog at: https://forbusiness.snapchat.com/blog

Follow Snap on LinkedIn at: https://www.linkedin.com/showcase/snapchat-for-business/posts

This episode is sponsored by Snap, Inc.

Fintan answers these questions:

1. Fintan, let’s start with your journey. What brought you into the world of media and partnerships, and what does your current role at Snap entail as Head of Independent Agencies & Global Ad Partnerships?
2. You lead  global ad partnerships. How do these partnerships shape Snap’s GTM strategy in the broader media ecosystem?
3. Independent agencies are often more agile and innovation-driven than holding company giants. How are you seeing them lean into platforms like Snap to drive differentiated value for their CPG clients?
4. What advice would you give to agencies looking to leverage Snap effectively within omnichannel media strategies?
5. Proving ROI remains critical for agencies and brands. How is Snap helping advertisers measure real business outcomes, especially sales lift and conversion?
6. Looking ahead to 2026, what’s your boldest prediction for the intersection of agencies, partnerships, and platforms like Snap in the world of commerce media
7. Fintan, you’ve seen the media landscape from multiple vantage points. What leadership lesson or guiding principle has helped you most in building trust and value in partnerships?

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