Global Ambitions

Adding languages is the easy part. Keeping quality stable while your company grows fast, your release cadence accelerates, and AI changes the product surface every week is where globalization teams earn their keep.

In this episode, we sit down with Cristina Núñez, Senior Manager of Globalization at ŌURA, to unpack how a small localization team supports global product launches across 21 languages without simply hiring its way out of the problem. We talk about the shift from “startup knowledge in people’s heads” to a scalable localization operating model built on documentation, clear workflows, stronger handoffs, predictable planning, and systems that can carry the load. 

Waiting on engineering bandwidth can quietly stall a localization program for months, even when the idea is solid. In this episode, we sit down with Casey Garland, Senior Localization Program Manager at Toast, to talk about a shift many teams are feeling right now: AI tools are giving non-technical localization leaders new leverage to analyze workflows, build prototypes, and show impact without begging for a spot on someone else’s roadmap.

Perfect grammar does not guarantee market impact. Teams may roll out AI-generated product content across 10 to 20 markets, pass every linguistic quality check, and still get blindsided by what performs and what flops. In this episode we sit down with Agustin Da Fieno Delucchi, co-founder of Trilogica Global, who treats context like living infrastructure, persistent operational data that your localization and content operations can retrieve, learn from, and improve over time.

Late-stage localization is where timelines fall apart and “can you just shorten it?” turns into a survival tactic. In this episode, Pablo Lloreda, Manager of Localization and Accessibility at Roku, breaks down a more sustainable approach: shifting left and embedding localization directly into the design phase, long before code hardens and options disappear.

In this special episode, Antoine Rey talks to some great talent in the localization industry that are open to new positions.

What if shipping a new language didn’t mean months of risk, rework, and late surprises? We sit down with Senior Localization Manager at HiBob, Pavel Riazanov to unpack how he dismantled a monolithic process and rebuilt it around small, iterative batches, layering in AI in ways that actually improved control and quality.

The AI boom promised a magic button. What we’ve learned is far more practical and much more powerful. We sit down with Brave’s Growth Product Manager, Andy Andersen to map the real gains teams can expect from AI in localization and SEO, where the technology still falls short, and how to explain the difference to executives who want results, not buzzwords.

Reconnecting with Melanie Heighway, Head of Internationalization at Atlassian, offers a fascinating glimpse into how localization teams can adapt and thrive during periods of rapid technological change. 

Four years after her first appearance in Global Ambitions, Melanie reveals how her team now leverages automation and AI to manage the localization of 30+ products across 20+ languages while maintaining quality standards with a lean team.

Solutions Architects play a critical role in breaking down complex problems in the language services industry, requiring a multidisciplinary approach that goes far beyond traditional localization practices. 

Listen to our conversation with Erik Vogt, Solutions and Innovations Director at Argos Multilingual who shares his reflections after The Solutions Architect Roundtable.

How do you tackle managing an overflowing workload with limited resources? 

Discover the art of balancing productivity and working smarter with Petra Mesic, the Teamhead Localization at Puma. She reveals how her team crafts product copies for thousands of items across seasons and the strategic shift toward prioritizing high-impact markets.