In this episode of (Re)thinking Insurance, WTW's James Haybyrne and Jess Plewes burn dive into the evolving world of health insurance. From rising medical costs and the shift to proactive healthcare models, to the impact of AI, digitization, and changing customer expectations, they explore how insurers can adapt. The topics they cover include personalization, data-driven insights, public-private dynamics, and strategies to engage younger audiences. Listen now for a fresh perspective on the future of health insurance.