Host Andrew Davidson is joined by sustainability expert Richard Cope in a discussion about how water shortages became the fastest-growing environmental concern among consumers over the past year. How should brands be thinking about the issue of water shortages? What do brands need to know about the impact of climate change and other government initiatives going forward? Listen to find out more about why consumer attitudes toward sustainability are changing and how brands should respond to these new demands.

This episode is an overview of the Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business.

Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today's episode, or visit mintel.com to become a member of our free Spotlight community.

Host: 

Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.

Guest: 

Richard Cope, Senior Trends Consultant, Mintel Consulting.