The Association of Accredited Advertising Agents Malaysia (4As) has entered into a formal partnership with its UK counterpart, the Institute of Practitioners in Advertising (IPA) to deliver IPA Foundation Certification to agencies and clients in the local marketing communications sector. This globally recognised programme is part of the 4As’ initiative to raise industry standards and act on its commitment to foster continuous professional development for the attraction and retention of agency talent. In the UK the Foundation Certificate is considered a rite of passage in the advertising industry. Will it be the same for Malaysia?

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