Globally Speaking
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Globally Speaking episodes

  • How Do Cultural Codes Affect Business?
    Dr. Clotaire Rapaille, CEO of Archetype Discoveries, is an expert in how culture and context exert their influence on business behaviors and communication. In this episode, he talks with us about how variances in how we understand the meanings of words—such as perfection, mistakes, and quality—can deeply affect business, especially when multiple cultures are involved. Tune in to hear more.
    19 min
  • A Peek Inside the Canadian Translation Bureau
    Stéphan Déry, CEO of the Canadian Translation Bureau, gives us insider insights into the birth of the department and how it handles massive volumes of French and English translation and interpretation. Topics include the history of the Bureau, the resources required, how they measure quality and the use of MT. Listen in to learn all about it.
    17 min
  • How to Get Started in B2B Marketing
    Michael Burns, founder of the PR and marketing firm Burns360, talks with us about B2B marketing strategies. Topics include what analyses to start with, why the ‘media relations support’ part of PR is important, and how earned, owned, and paid media are merging. Tune in to hear his insights.
    23 min
  • The Evolution of Interpretation
    Ewandro Magalhães, Vice President of Kudo, talks with us about the latest developments in the interpretation industry. He discusses its fascinating history, too. Tune in to hear from an expert.
    16 min
  • How Netflix Localizes (Brilliantly!) for Kids in Japan
    How do you localize for Japanese Netflix users who are way too young to know the language's three different writing systems—hiragana, katakana and kanji? Netflix has found the answer.  And the success to prove it. Click here to view how Netflix approaches their UI for kids in Japan: http://bit.ly/GSpeakNetflixSlidesYuka Ogasawara is a Language Manager for Japanese at Netflix-Tokyo. She is responsible for localizing marketing copies, synopses and titles of various movies while maintaining a high local language quality for the Japanese market.
    21 min

About Globally Speaking

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Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.