Grey Matters, with Steve Dotto

GM-01-What is "Online Marketing" for the Grey Zone

Listen Later
Join Steve to explore the amazing wealth of options we have through the world of Online Content Marketing.

Online marketing is something I resisted being a part of when I was in transition from the world of traditional media to the online world.

I saw "online marketers" as scam artists, and did not really understand the community building aspect of content marketing.

The 5 Cs

 

  • Content
  • Conversation
  • Community
  • Conversion
  • Customer

    • Mari Smith, can be found at https://www.marismith.com/

    Marcus Sheridan, aka The Sales Lion

    You can find Marcus at https://marcussheridan.com/

    Check out his book, They Ask, You Answer,  it had a profound impact on how I approach marketing!

     

    This is just episode 1 of our podcast. I look forward to your feedback, you will help me create a podcast that will be something special!

     

    ...more
    View all episodesView all episodes
    Download on the App Store
    Grey Matters, with Steve DottoBy greymatters
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    78 ratings

    More shows like Grey Matters, with Steve Dotto

    View all
    History Extra podcast by Immediate Media

    History Extra podcast

    3,170 Listeners

    More or Less: Behind the Stats by BBC Radio 4

    More or Less: Behind the Stats

    894 Listeners

    This Past Weekend w/ Theo Von by Theo Von

    This Past Weekend w/ Theo Von

    27,050 Listeners

    Full Disclosure with James O'Brien by Global

    Full Disclosure with James O'Brien

    280 Listeners

    The News Agents by Global

    The News Agents

    909 Listeners

    The Rest Is Politics: Leading by Goalhanger

    The Rest Is Politics: Leading

    803 Listeners