In Go for No!, Richard Fenton, Andrea Waltz, and Ray Higdon challenge the fear of rejection, encouraging readers to embrace 'no' as a stepping stone to success. By redefining failure and shifting the focus to achieving more 'no's, they provide a mindset that drives resilience and growth. This episode explores how adopting a 'go for no' approach can help individuals overcome setbacks, build confidence, and ultimately achieve greater results in both business and personal pursuits.