You need to have fun in life and work. Business is a marathon and to be "successful" in the long run you have to have fun. So, What's your answer? What do you do for fun? Your answer matters. Listen to what Brian says about Work-Life Harmony and why it's ok to be an amateur at some things.  

Know where to spend your money. if using FB or Instagram or other "smart" platform, this optimizes your targeting for the platform driving your costs down. You need to know your numbers so you can make smart decisions. Additionally, you can optimize your audience automatically to get more of your ideal client. Brian even discusses the Facebook Conversion API that can help you know your audience even better. You can also use Zapier to send Zaps to Facebook and other platforms.  

Apples or Oranges? How the IOS 14.5 changes affect your business and online marketing efforts. What does this change mean for you and what can you do to still get great results, gain clients, and grow your revenue?


Read Brian's article about this here: https://www.gosocialexperts.com/is-the-ios-14-update-the-end-of-facebook-marketing/ 

Messaging is vital, and as important is to give your audience the opportunity to buy now.  

How to you acknowledge the "Evil" and accentuate the "Good". A great example is Chatbooks.com. How can you position your business in a way that your service helps prospects overcome an "evil" in the world?

Marketing expert, Brian Hahn, explains how to speak to the status needs of your prospects. Understanding this will help you clarify your marketing so your prospects get the status they want when they hire you. Status drives many buying decisions. Listen to this episode to learn how to elevate the status of your prospect.

How can you change the average day of your prospect? What does your average day feel like? Listen to marketing expert, Brian Hahn, share how you can change your average day. And how do you communicate this in your marketing message?

To communicate properly with your prospect you need to speak on different levels. Speaking to how people feel AFTER they purchase and you have delivered your service. Once you know this, you can use this in the front-end of your marketing to attract more clients. Get Client Success stories using GetBravo.com 

What do people have after they buy from you? What is the Transformation they have experienced? When you can articulate this, you'll know how to craft your message and dial up your profits. 

What "state" is your prospect in when they come to you? Marketing expert, Brian Hahn, explains why it's important to know the condition of your audience as it relates to your message and sales cycle. What transformation will they experience after purchasing from you?

Here are 5 Questions to consider that Brian helps you understand:

1. What did they have (the problem)?
2. How will they feel when they purchase your product?
3. How does their average day change?
4. What is their status different after they buy from you?
5. Good vs. Evil