Go Time

Breaking down both on-platform and off-platform tactics to turn the typical momentum of a crowdfunding campaign from a U-curve to a W, with behind-the-scenes insights to the gogofactor, the algorithm that helps campaigns achieve greater visibility on Indiegogo.com to expert advice on stretch goals, referral contests, and digital ads.

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Strategies for optimizing a crowdfunding campaign during the funding phase and diving into how to leverage traffic, conversion rate, average order value, and refunds.

For Part 1, check out Ep 28 for strategies about how to maximize momentum during your campaign, page structure setups that convert well, and ways to optimize the content on the campaign.

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

In the final episode of 2021, Senior Manager of Campaign Strategy at Indiegogo, Nalin Chuapetcharasopon closes out the year with us to have a candid conversation on the criteria to evaluate when deciding which crowdfunding platform is right for your next product launch.

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

VP of Product & Customer Trust at Indiegogo, Will Haines, joins the Go Time podcast to take a look back at the early days of crowdfunding, lessons learned, and what we've been working hard on over the past year to put community and trust at the forefront of everything we do from the revamped Trust & Safety team, The Guidepost Program, and where we're headed next with the Trust Loyalty Program.

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Indiegogo Campaign Strategist and co-founder of Strax Gear, Sean Dicke joins the Go Time podcast to share his experience of bringing products to market and how to navigate the process of manufacturing – from terms/contracts, protections to ensure your products are delivered on time and on spec, terminations, and tooling.

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

If you build it, they will come. Or will they? In this episode we break down the most frequently mentioned notions we hear about crowdfunding – from not needing to do lead generation when you have an existing email audience, driving traffic with PR, referral marketing with influencers, to avoiding launching a campaign in December, and the cases in which these do or don't hold true.

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

In this installment of the conversation, we'll be going over the strategy behind the best ways to structure perks on your crowdfunding campaign, pricing perks (plus shipping costs), upsells with add-ons, and secret perks. Resources referenced: How to Create Add-on Perks Tracking Referrals Using Custom URLs

URL format to link an image to the checkout page of a specific perk:

https://www.indiegogo.com/projects/your-campaign-slug/payments/new?perk_id=###

For the [perk_id=###], replace '###' with the perk ID numbers at the end of the URL on an individual perk's edit page (Campaign Editor > Perks > Select Perk you want to make a link to the checkout page).

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

We'll be breaking down strategies for how to maximize momentum during your campaign, optimal page structure setups, and ways to leverage page content to increase conversions.

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

In this episode, we'll be discussing the different types of crowdfunding videos, script creation, budgeting, and strategies for approaching these. Plus, the simple formula for a concise script: 4 syllables per second.

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].