God’s very nature is holiness, and this quality lies at the heart of the image He created humanity to reflect. In episode 21 of "God’s Image in Man", Duane Sheriff addresses common misconceptions about holiness, separating true biblical holiness from cultural standards and self-righteous religion.

Holiness is not a list of rules or behaviors used to earn God’s favor. Ephesians 4:24 reveals that the born-again spirit already possesses God’s holiness—it is not achieved through striving or self-effort. Believers pursue holy living because God is holy, because we love Him and love others, and because holiness reflects God’s image as a powerful witness to the world. Rather than religious performance, true holiness flows naturally from our new identity in Christ, drawing others to see the Lord through our transformed lives.

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