Going Deep with Aaron Watson

Sam Parr founded The Hustle, which he eventually sold to Hubspot for tens of millions of dollars.

 

The Hustle was born from a conference he started, called Hustle Con, that showcased non-technical startup founders and their strategies for success. The Hustle ended up garnering an audience of millions of subscribers and was able to operate profitably as a new media startup that was not overburdened by outside capital

 

In this interview, Sam and Aaron discuss the early stages of Sam’s career, his tips for selling, and finding meaning after selling your company.

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Sam Parr’s Challenge; Monday night, make a list of 50 people who you wish you could get in a room with and develop a strategy for reaching out to them consistently.

 

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The Hustle

 

If you liked this interview, check out this video we made about the Morning Brew.

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Doomberg is the anonymous publishing arm of a bespoke consulting firm. Their firm provides advisory services to family offices and c-suite executives

 

The firm’s principals apply decades of experience across heavy industry, private equity, and finance to deliver innovative thinking and clarity to complex problems.

 

They maintain their anonymity to ensure the privacy of their clients, the sovereignty of their personal lives, and the 

 

In this episode, Doomberg and Aaron discuss the idea that energy is life, forthcoming instability in major nations, and the optimism required to make a difference. They also cover the principles of prepping your home for calamity.

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Doomberg’s Challenges; 

1. Tell yourself, “Something bad might happen to me, but it’s not going to be today”
2. Skill development is the best investment you can make.

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Twitter

Substack

 

If you liked this interview, check out our interview with Tucker Max where we discuss Doomer Optimism and our interview with Mike Green where we discuss Bitcoin.

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Richard Aulenbach founded RPA Engineering in 1989. He has run the firm for over 30 years and expanded to a team of over 70 people.

 

RPA Engineering serves a wide variety of markets including pharmaceuticals, power, and government.

 

Richard has had extensive experience in landing large deals, recruiting technical talent, and surviving bad business partners.

 

In this interview, Richard and Aaron discuss lessons from 30 years in business, how to win bigger deals, and the challenges that come from growing team size.

 

Connect with Richard Aulenbach

Linkedin

RPA Engineering

 

If you liked this interview, check out our interview with Steve Muck where we discuss acquiring a construction company, negotiating with labor, and differentiating your construction company. 

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Jennifer Smith is the cofounder and CEO of Scribe, a modern software solution for documenting and teaching company processes.

 

After graduating from Harvard Business School, Jennifer joined McKinsey where she helped the largest companies on the planet implement better processes. With an appetite for efficiency, she searched far and wide for a solution that reduced the friction between finding a better process and sharing it across an organization.

 

When she realized that the market was not producing a sufficient product, she decided to take matters into her own hands and found Scribe.

In this interview, Jennifer and Aaron discuss how her obsession led to a great product, the perspective of a former venture capitalist as a founder, and the challenges of being a parent & executive.

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Jennifer’s Challenge: Drop the things you don't want to do from your calendar.

 

Connect with Jennifer Smith

LinkedIn

Scribe

Twitter

 

If you liked this interview, check out episode 492 with Joe Percoco where we discuss the step-by-step process of building a fintech startup.

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Abhi Godara is the founder of Rytr, a content marketing startup that uses artificial intelligence to help marketers with their content. 

 

He has been working in the digital marketing industry since 2006 as a writer, content strategist and SEO professional.

 

Previously, he worked as an operator VC at TLabs, India's biggest early-stage startup accelerator, where he recruited and assessed 1000+ transactions and oversaw portfolio investments. Because of his knowledge when it comes to sourcing, he worked with over 40 businesses and 150+ founders on product, design, growth, and business development.

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Abhi Godara’s Challenge; Come up with a business idea and launch a website where you write content about it.

 

Connect with Abhi Godara

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Twitter

Rytr.me Website

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Eric Satz is the founder and CEO of Alto, a platform for investors to use their retirement accounts for investing in alternative assets, such as private companies, real estate, cryptocurrency, equity crowdfunding, and marketplace loans.

 

The firm enables investors to better diversify their IRA and 401(K) accounts into higher-return, long-term alternative investment opportunities.

 

For a long time, IRAs have been dominated by Fidelity, Charles Schwab, eTrade, and Vanguard. However, digitization and the fintech revolution have opened the door for a wave of new upstarts.

 

In this episode, Eric and Aaron discuss why alternative investments are on the rise, how his company raised a $40m Series B, and the field of competitors. 

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Eric Satz’s Challenge; Do some homework and diligence on your first alternative asset.

 

Connect with Eric Satz

Linkedin

Twitter

AltoIra.com Website

 

If you liked this interview, check out episode 492 with Joe Percoco where we discuss the fundamental pieces of a fintech startup and the future of retirement investing.

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Tucker Max is a NYT bestselling author and cofounder of Scribe Media, the premier professional publishing company that has helped people like David Goggins, Tiffany Haddish and Dan Sullivan publish their books. 

 

Tucker started as a blogger on his website, tuckermax.com and has built out a substantial string of entrepreneurial wins, including some angel investments.

 

In this episode, Aaron and Tucker discuss moving out to a ranch, Doomer Optimism, and how to take an antifragile posture and improve your life.

 

Mentioned:

Tucker Max on Doomer Optimism

The Century of the Self: Edward Bernays

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Tucker Max’s Challenge; Read two books about Doomer Optimism, Prairie Fire by Clay Martin and How to Survive the End of the World as We Know It by James Wesley Rawles.

 

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Website

Facebook

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If you liked this interview, check out our interviews with Ben Hunt on COVID and narratives and Jeff Booth about the accelerating rate of technological-induced deflation.

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Joe Wynn is the cofounder and CEO of Seiso, a cybersecurity firm based in Pittsburgh, PA. His firm offers Chief Information Security Officer services to clients and other forms of penetration testing.

 

Joe has over 25 years of experience in information technology and uses that to help companies of all sizes organize InfoSec governance, manage risk, and align security programs to industry frameworks.

 

In this conversation, Joe and Aaron discuss the way their services get implemented, the mark of a good client, and why people are always the #1 risk vector.

 

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Joe Wynn’s Challenge; If you’re handling other people’s information, be deliberate about protecting it. 

 

Connect with Joe Wynn

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Twitter

Seisillc.com

 

If you liked this interview, check out episode 495 with Kamron Khodjaev of Koop.AI where we discuss insurance for autonomous vehicles.

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Dr. Rita Baranwal served as the Assistant Secretary for the Office of Nuclear Energy in the U.S. Department of Energy (DOE). 

 

Dr. Baranwal led the office’s efforts to promote research and development on existing and advanced nuclear technologies that sustain the existing U.S. fleet of nuclear reactors, enable the deployment of advanced nuclear energy systems, and enhance the U.S.A.'s global commercial nuclear energy competitiveness.

 

Dr. Baranwal previously directed the Gateway for Accelerated Innovation in Nuclear (GAIN) initiative at Idaho National Laboratory and served as Chief Nuclear Officer at ESRI. She is currently the CTO at Westinghouse.

    

In this episode, Aaron and Rita discuss how a nuclear reactor works, how nuclear energy is part of an energy solution, and why she dedicated her life to this technology.

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Rita Baranwal’s Challenge; Make sure your voice is heard by your political representatives. Let them know you want power to be sources from nuclear.

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If you liked this interview, check out our interview with Jeff Booth where we discuss the overall impact of technological-induced deflation.

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Jason Yanowitz is the cofounder of Blockworks, a digital media company launched in 2018 focused on the intersection of cryptocurrency and finance.

 

They have experienced explosive growth as they have scaled to eight figures in annual revenue, dozens of podcasts, and a rapidly growing audience hungry to make sense of crypto.

 

Jason and the Blockworks team have scaled while bootstrapping (not raising any venture capital) and stair stepped from events to podcasts to a full news site and email newsletter platform.

 

In this episode, Jason and Aaron discuss the origins of Blockworks, the best strategy for bootstrapping a media business, and what 2022 holds for crypto.

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Jason Yanowitz’s Challenge; Play the game. Don’t spend all your time reading.

 

Connect with Jason Yanowitz

Linkedin

Empire Podcast

Jason’s Twitter

Blockworks Website

If you liked this interview, check out our interview with Harmony founder Stephen Tse where we discuss launching a layer 2 blockchain and his plans for the future of crypto.

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