Going Forward

In this episode of Going Forward, Eric Elliott sits down with Jason Myers, CEO of Legal Conversion Center, for a no-BS conversation about leadership, empathy, and the unseen moments that define a company’s reputation.
Jason shares his unlikely path from answering phones for minimum wage to leading a 100+ person organization built on one simple philosophy: dignity and respect. Together, they unpack why empathy isn’t a soft skill, but a competitive advantage, especially in an industry where calls often come on the worst day of someone’s life.
They also tackle the reality of AI in legal intake. Jason breaks down where automation works, where it fails, and why the most important calls; the ones that shape trust, reputation, and outcomes still demand a human voice.
This episode is about people, culture, and responsibility. About earning profit the right way. And about remembering that behind every phone call is a human being who needs to feel heard.
Connect w/ Eric Elliott:
 Website: ericelliott.com
 LinkedIn: @eric-elliott
 Instagram: @ericmelliott
 Twitter: @ericmelliott
 Email: [email protected]
 Text: 843-279-5843
Connect w/ Jason Myers:
 Website: https://legalconversioncenter.com/
Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.
Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!
Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.
Going Forward is brought to you by ⁠VIP Marketing⁠.
VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

Every year leaves behind a trail of ideas worth returning to. In this Best of 2025 episode, we’ve gathered the moments that carried us forward throughout the year. We had exceptional guests whose conversations sparked clarity, challenged comfort zones, and pushed us to think bigger and act more intentionally in our own communities and beyond. These are the lessons that defined the year for us, and the ones we’ll be carrying into what comes next in 2026.

Connect w/ Eric Elliott:Website: ⁠https://ericelliott.com/

⁠⁠⁠⁠LinkedIn: ⁠https://www.linkedin.com/in/eric-elliott-45704745/⁠

Instagram: ⁠https://www.instagram.com/ericmelliott/⁠

Twitter: ⁠https://x.com/ericmelliott⁠

Linktree: ⁠https://linktr.ee/ericmelliott⁠

Email: ⁠[email protected]⁠

Text: ⁠843-279-5843⁠

Supercharge your online advertising campaigns with Optmyzr!

Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.

Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!

Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by ⁠Clutch.co⁠. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.

Going Forward is brought to you by ⁠VIP Marketing⁠.

VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.

Together, they unpack why 85% of financial professionals aren’t required to act in your best interest, how trust in big-name institutions can leave families vulnerable, and why financial wellness is really a form of mental wellness. As Michael shares, financial stress doesn’t stay in your bank account, it bleeds into your health, relationships, and leadership.

Eric and Michael dive into how fintech is opening access for the 98%, how independent fiduciaries are reshaping trust, and why clarity with money is the key to leading with confidence in uncertain times. Whether you’re early in your career, preparing for retirement, or leading a business through chaos, this conversation will give you the clarity to stop "crockpotting" your future and start planning it with intention.

Connect w/ Eric Elliott:
Website: https://ericelliott.com/⁠⁠⁠
LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://x.com/ericmelliott
Linktree: https://linktr.ee/ericmelliott
Email: [email protected]
Text: 843-279-5843

Connect w/ Michael Scarpati:
Website: https://retire.us/
LinkedIn: https://www.linkedin.com/in/michael-a-scarpati/
Instagram: https://www.instagram.com/retire.us

Supercharge your online advertising campaigns with Optmyzr!

Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.

Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!

Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.

Going Forward is brought to you by ⁠VIP Marketing⁠.

VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.Together, they unpack why 85% of financial professionals aren’t required to act in your best interest, how trust in big-name institutions can leave families vulnerable, and why financial wellness is really a form of mental wellness. As Michael shares, financial stress doesn’t stay in your bank account, it bleeds into your health, relationships, and leadership.Eric and Michael dive into how fintech is opening access for the 98%, how independent fiduciaries are reshaping trust, and why clarity with money is the key to leading with confidence in uncertain times. Whether you’re early in your career, preparing for retirement, or leading a business through chaos, this conversation will give you the clarity to stop "crockpotting" your future and start planning it with intention.

Connect w/ Eric Elliott:
Website: https://ericelliott.com/⁠⁠⁠
LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://x.com/ericmelliott
Linktree: https://linktr.ee/ericmelliott
Email: [email protected]
Text: 843-279-5843Connect w/ Michael Scarpati:
Website: https://retire.us/
LinkedIn: https://www.linkedin.com/in/michael-a-scarpati/
Instagram: https://www.instagram.com/retire.us

Supercharge your online advertising campaigns with Optmyzr!

Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.

Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!

Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.

Going Forward is brought to you by ⁠VIP Marketing⁠.

VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In Part 2 of Episode 111 of Going Forward, Eric Elliott continues his inspiring conversation with Marcus Lattimore, former collegiate football All-American NFL running back, diving deeper into his journey of reinvention and the wisdom gained beyond the football field. Marcus reflects on the impact of his career-ending injury, not as a setback but as a moment that reshaped his purpose and opened the door to new expressions of strength through writing, spoken word, and mentorship.

In this episode, Marcus shares how he found peace and contentment after the spotlight, why true mastery extends beyond athletics, and the importance of nurturing both mind and spirit in the face of change. He opens up about moving across the country to challenge himself, discovering creativity as a form of healing, and embracing the role of guiding younger athletes through the pressures of fame, money, and expectation.

Together, Marcus and Eric explore the meaning of significance, the courage to evolve, and why success is measured not only by achievements but by impact and authenticity. Whether you’re navigating a transition, searching for your next chapter, or striving to live with more intention, Marcus’ reflections offer a powerful reminder that growth is an ongoing journey.

Connect w/ Eric Elliott:
Website: https://ericelliott.com/⁠⁠⁠
LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://x.com/ericmelliott
Linktree: https://linktr.ee/ericmelliott
Email: [email protected]
Text: 843-279-5843

Connect w/ Marcus Lattimore:
Instagram: https://www.instagram.com/marcuslattimore_/
 X (Twitter): https://x.com/MarcusLattimore
 Book: Scream My Name – Available on Amazon

Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing

.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!

Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.

Going Forward is brought to you by ⁠VIP Marketing⁠.

VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In episode 111, part 1 of Going Forward, Eric Elliott is joined by Marcus Lattimore, former collegiate football All-American NFL running back, and now a celebrated spoken word artist, to explore the power of mindset and resilience. From his early days as an All-American football player to his career-changing injury and beyond, Marcus shares how his life’s most challenging moments became the foundation for his most significant growth.

In this episode, Marcus opens up about his transition from the football field to spoken word, and how the mental strength he developed as an athlete has shaped his approach to life today. He reflects on overcoming obstacles, pushing through pain, and embracing the power of words to transform his journey. Together, Marcus and Eric dive into the mindset shifts that have helped Marcus navigate both personal and professional hurdles. Marcus shares his perspective on true strength, how it comes from facing adversity head-on, not from avoiding it, and the importance of staying true to yourself even when life changes course unexpectedly.

This conversation is packed with lessons on perseverance, authenticity, and the ongoing journey of self-discovery. Whether you’re in a transition phase or looking for inspiration to overcome life’s challenges, Marcus’ story will leave you with powerful takeaways for embracing your own journey forward. Listen now to hear Marcus’ powerful reflections and stay tuned for part 2, where we’ll dive even deeper into his philosophy on life and success.

Connect w/ Eric Elliott:
Website: ericelliott.com
 LinkedIn: @eric-elliott
 Instagram: @ericmelliott
 Twitter: @ericmelliott
 Email: [email protected]
 Text: 843-279-5843

Connect w/ Marcus Lattimore:
 Instagram: @marcuslattimore_

Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.

Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!

Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.

Going Forward is brought to you by ⁠VIP Marketing⁠.

VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In episode 110 of Going Forward, Eric Elliott is joined by Joshua Lenon, Lawyer in Residence at Clio, to dive into the rapidly evolving world of legal technology and its impact on law firms today. As one of the leading voices at the intersection of law and technology, Joshua brings a wealth of knowledge from his work with Clio and his expertise in the legal field.

Together, they discuss key insights from Clio's 2024 Legal Trends Report, including how client expectations are shifting, the growing importance of hybrid work models, and the crucial role of technology in driving firm growth. Joshua also offers valuable advice on how law firms, especially solo and small practices, can adopt tech tools to streamline operations, improve client experiences, and future-proof their businesses.

Joshua and Eric explore how AI, flat fee structures, and embracing digital tools are helping law firms scale and thrive in a competitive market. Whether you're already in the legal tech game or just starting to consider the possibilities, this episode provides actionable insights and a clear path forward.

Find Clio's 2024 Legal Trends Report here: https://www.clio.com/resources/legal-trends/?sbrc=1baebsju-r60AS7O__6_iYw%3D%3D%24nOYfKTNXI85Q2a8zLaRAJQ%3D%3D

Connect w/ Eric Elliott:
Website: ⁠⁠⁠https://ericelliott.com/⁠⁠⁠
Facebook: ⁠⁠⁠https://www.facebook.com/ericelliottspeaker
LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/eric-elliott-45704745/
YouTube: ⁠https://www.youtube.com/channel/UCWODgA7XWf8f4VK-DfuAy2g
Instagram: ⁠⁠⁠https://www.instagram.com/ericmelliott/?hl=en
Twitter: ⁠⁠https://x.com/ericmelliott
Email: ⁠[email protected]⁠
Text: ⁠843-279-5843⁠⁠

Connect w/ Joshua Lenon:
LinkedIn: https://www.linkedin.com/in/joshualenon/
BlueSky: https://bsky.app/profile/joshualenon.bsky.social

Supercharge your online advertising campaigns with Optmyzr!

Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.

Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!

Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.

Going Forward is brought to you by ⁠VIP Marketing⁠.

VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In episode 109 of Going Forward, Eric Elliott sits down with Anton Gunn, former senior advisor to President Barack Obama and the world’s leading authority on Socially Conscious Leadership.

Anton shares his incredible journey, from being a standout SEC football player to becoming a force in leadership consulting, helping organizations build diverse, high-performing teams.

As the bestselling author of The Presidential Principles, Anton provides invaluable insights into what true leadership looks like, especially in times of uncertainty. From leading with service to building trust, his practical advice is a masterclass in how to lead with authenticity, clarity, and purpose. Topics include:

• The 3 questions every leader must answer: Do you care about me? Will you help me succeed? Can I trust you?

• Leadership lessons from the Obama administration and the corporate world.

• The role of mentorship, emotional intelligence, and vulnerability in leadership.

• How to build a culture where people feel seen, heard, and valued.

Free Leadership Toolkit: Download Anton’s exclusive Leadership Toolkit filled with actionable strategies to elevate your leadership and create lasting change.

Connect w/ Eric Elliott:
Website: ⁠ericelliott.com⁠
Facebook: ⁠Eric Elliott⁠
LinkedIn: ⁠Eric Elliott⁠
YouTube: ⁠EricMelliott⁠
Instagram: ⁠@ericmelliot⁠t
Twitter: ⁠@EricMElliott⁠
TikTok: ⁠@ericmelliott⁠
Email: ⁠[email protected]⁠
Text: 843-279-5843

Connect w/ Anton Gunn:
Website: ⁠Anton Gunn
⁠Instagram: ⁠@antongunn⁠
Facebook: ⁠Anton Gunn Leadership⁠
LinkedIn: Anton Gunn

Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.

Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!

Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.

Going Forward is brought to you by ⁠VIP Marketing⁠. VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In this Episode 108 of Going Forward, host Eric Elliott is joined by Paul Schmidt and Maximilian Pyle, key decision-makers at Craft Creative and VIP Marketing, to dive deep into the significance of authenticity in branding and marketing. They discuss how brands can fail when they stray from their true identity and the crucial role of consistency in messaging.

Together, Paul and Max explore the power of telling your brand’s authentic story, share their insights on how AI is reshaping creative industries, and offer real-world lessons from their own experiences with both successful and failed campaigns. Topics include: maintaining brand consistency; the impact of AI on creativity; the importance of understanding your audience; learning from marketing mistakes; why authenticity drives success. Tune in for a conversation full of valuable takeaways to help you refine your brand and marketing approach.

Connect w/ Eric Elliott:Website: ⁠⁠https://ericelliott.com/⁠⁠Facebook: ⁠⁠https://www.facebook.com/ericelliotts...LinkedIn: ⁠⁠https://www.linkedin.com/in/iamericel...YouTube: https://www.youtube.com/@EricMElliott Instagram: ⁠⁠https://www.instagram.com/ericmelliot...Twitter: ⁠⁠https://twitter.com/EricMElliott⁠⁠Tiktok: ⁠⁠https://www.tiktok.com/@ericmelliott⁠⁠Email: [email protected]Text: 843-279-5843⁠

Connect w/ Paul Schmidt:
Website: wecraftcreative.com
Instagram: https://instagram.com/craftcreativeusa
Youtube: https://www.youtube.com/@craftcreativeusa
Email: [email protected]
Phone: 843-804-9470

Connect w/ Maximilian Pyle: Website:https://vipmarketing.com/ Instagram: https://instagram.com/vipmarketingusa Youtube: ⁠https://www.youtube.com/c/vipmarketingtv Email: ⁠[email protected] Phone: ⁠877-220-8471

Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.

Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!

Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.

Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In Episode 107 of Going Forward, Eric Elliott sits down with longtime creative partner and friend Paul Schmidt, President of Craft Creative, for an honest look at why most law firm advertising misses the mark. They explore the deeper issue of identity, the setbacks of generic branding, and how their own journey led to bold campaigns like VIP Marketing’s “Let Us Cook.” Packed with insights for agencies, entrepreneurs, and law firm owners, this episode is a must-listen for anyone ready to rise above the noise.

Connect w/ Eric Elliott:
Website: ⁠⁠https://ericelliott.com/⁠⁠
Facebook: ⁠⁠https://www.facebook.com/ericelliottspeaker⁠⁠
LinkedIn: ⁠⁠https://www.linkedin.com/in/iamericelliott/⁠⁠
Instagram: ⁠⁠https://www.instagram.com/ericmelliott/⁠⁠
Twitter: ⁠⁠https://twitter.com/EricMElliott⁠⁠
Tiktok: ⁠⁠https://www.tiktok.com/@ericmelliott⁠⁠
Email: [email protected]
Text: 843-279-5843

Connect w/ Paul Schmidt:
Website: wecraftcreative.com
Instagram: @craftcreativeusa
Youtube: @craftcreativeusa
Email: [email protected]
Phone: 843-804-9470

Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.

Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!

Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.

Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.