Going Forward

Going Forward

By Eric ElliottBusinessEntrepreneurship
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Going Forward episodes

  • The Adcast Podcast 70 - Get a Grip on Entrepreneurship, With Erik Huberman of Hawke Media

    CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions—Hawke Ventures, which raised $25M in its second fund, and most recently HawkeZ, an agency offering brands the tools needed to tap into GenZ. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers

    In this Episode we discuss the reality of being an entrepreneur and owning a business, common mistakes entrepreneurs make early in their career's, a unique perspective on the mental health of business owners, what to look for in a good marketing agency, the lack of good practices giant brands are able to get away with, the trajectory of social media advertising, and much more!


    Connect w/ Erik Huberman:

    Website: https://hawkemedia.com/

    LinkedIn: https://www.linkedin.com/in/erikhuberman/

    Instagram: https://www.instagram.com/erikhuberman/

    Twitter: https://twitter.com/ErikHuberman

    Linktree: https://linktr.ee/erikhuberman

    Read "The Hawke Method:" thehawkemethod.com


    Connect w/ Eric Elliott:

    Website: https://ericelliott.com/

    Facebook: https://www.facebook.com/ericelliottspeaker

    LinkedIn: https://www.linkedin.com/in/iamericelliott/

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/EricMElliott


    Brought to you by VIP Marketing & Craft Creative, LLC

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    Visit www.vipmarketing.com to learn more.

    Call: 843-760-0707

    Message: https://www.facebook.com/VIPMarketingUSA


    Craft Creative is Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com

    1 hr 6 min
  • The AdCast Podcast 47 - The Attorney's Attorney w/ Ethics Lawyer Barbara Seymour

    Have you ever wondered where lawyers go for legal help? Look no further than South Carolina's own Barbara Seymour. As part of the firm Clawson & Staubes, Barbara assists lawyers and law firms in ensuring ethical compliance, while also handling cases involving lawyer and judicial disciplinary enforcement, Bar admission, and reinstatement. She sits down with our host, Eric Elliott, to discuss the world of Attorney Advertising. What is effective? What does ethics exactly mean in the world of Attorney Advertising? How can law firms properly reach their target market while remaining ethical?

    Need Barbara's expertise? Reach her by email at [email protected], and she always makes sure to provide anyone and everyone with her phone line 803-904-1458. Also, make sure to stop by her attorney profile to find out any other information you need before reaching out. 

    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.vipmarketing.com to learn more

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VIPMarketingUSA/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com

    52 min
  • The AdCast Podcast 69 - Effectively Lean Into Controversy, with Adam Katz of Sightly

    With the ongoing conversation around gun control, the Supreme Court’s decision on Roe v. Wade, the war in Ukraine and even the recently concluded Johnny Depp/Amber Heard civil trial, brands are under more pressure now than ever to respond to current events quickly and have the “right” opinion. Today, it’s difficult for many brands to keep up, and hasty responses often leave their authenticity hanging in the balance. 


    Adam Katz, is the Chief Revenue Officer of Sightly®, which uses data science and predictive algorithms to help brands anticipate the unexpected, and lean into hot-button issues effectively.


    In this Episode, we discuss how and when brands should lean into tentpole moments, how Sightly’s Brand Mentality™ platform uses state of the art AI and NLP algorithms to ensure brands avoid threats and seize market opportunities, the power of Real-Time Marketing, the practicality of AI in today's overwhelming information barrage, and much more.


    Connect w/ Adam Katz:

    Website: https://www.sightly.com/

    Adam's LinkedIn: https://www.linkedin.com/in/adam-katz-5ab3949/

    Sightly's LinkedIn: https://www.linkedin.com/company/sightly/

    Sightly's Instagram: https://www.instagram.com/sightlyhq/

    Sightly's Twitter: https://twitter.com/SightlyHQ/


    Connect w/ Eric Elliott:

    Website: https://ericelliott.com/

    Facebook: https://www.facebook.com/ericelliottspeaker

    LinkedIn: https://www.linkedin.com/in/iamericelliott/

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/ericmelliott

    1 hr
  • The AdCast Podcast 68 - The Power of Experiential Marketing with Jonathan Yaffe of AnyRoad

    Jonathan Yaffe is the Co-Founder & CEO of AnyRoad, the leading  Experience Relationship Management (ERM) platform enabling global brands  to properly measure, scale, and implement their experiential marketing  campaigns. AnyRoad helps companies create brand loyalty, change consumer  behavior, and better understand their brand associations by providing  them with data intelligence sourced from experience-based marketing.  Companies like Anheuser-Busch, Honda, Michaels, and Tabasco all count on  AnyRoad to measure the impact of their experiential marketing.  AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to  complete the loop, building the model of exactly how these experiences  build loyalty, increase brand perception, and increase revenue.


    In this episode we discuss the power of real-life engagement,  experiential marketing at Red Bull, the importance of having customer  data and what to do with it, ERM platforms, the common marketing mistake  inexperienced brands make, how all of the biggest brands are preparing  for the new economy, and the future of retail.


    Connect w/ Jonathan Yaffe

    Website: https://www.anyroad.com/

    Jonathan's LinkedIn: https://www.linkedin.com/in/yaffe/

    AnyRoad's LinkedIn: https://www.linkedin.com/company/anyr...

    Jonathan's Twitter: https://twitter.com/whereisyaffe

    AnyRoad's Twitter: https://twitter.com/anyroad/


    Connect w/ Eric Elliott:

    Website: https://ericelliott.com/

    Facebook: https://www.facebook.com/ericelliottspeaker

    LinkedIn: https://www.linkedin.com/in/iamericelliott/

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/ericmelliott

    1 hr 1 min
  • The AdCast Podcast 67 - "Starve The Noise" with Simon Leslie of Ink

    Simon Leslie is the founder and CEO of Ink, a global travel media publishing and technology company that publishes 33 inflight magazines for 24 airlines worldwide. With partners like: Virgin Atlantic, United, Spirit, and Norwegian; Simon became a world record holder for the amount of inflight magazines he’s launched and published, with over 250 Million copies of magazines to date. Simon’s business plummeted from projections of earning $150 million to nothing, almost overnight due to the pandemic. How he has been able to work his company back to the top is a harrowing story of grit, creativity, strategy, and resilience, which he's detailed in his latest book "Equanimity: The Diary of a CEO in Crisis"


    In this episode, we discuss the importance of risk taking, what it was like to go from $150 Million in revenue to nothing, not panicking in emergency, the problem with Glassdoor, the necessity of leaders, what hitting rock-bottom can teach you, the autopilot mindset people are stuck in, and much more.

    Connect w/ Simon Leslie:

    Simon's Latest Book: https://www.amazon.com/Equanimity-Dia...

    Simon's website: https://www.luckyleslie.com/

    Simon's LinkedIn: https://www.linkedin.com/in/simon-les...

    Simon's Instagram: https://www.instagram.com/simon_lesli...

    Ink's Website: https://ink-global.com/

    Ink's LinkedIn: https://www.linkedin.com/company/inkg...

    Ink's Instagram: https://www.instagram.com/inkglobal/

    Ink's Twitter: https://twitter.com/inkglobal

    Ink's Facebook: https://www.facebook.com/inktravelmedia/


    Connect w/ Eric Elliott:

    Website: https://ericelliott.com/

    Facebook: https://www.facebook.com/ericelliottspeaker

    LinkedIn: https://www.linkedin.com/in/iamericelliott/

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/ericmelliott

    1 hr 1 min
  • The AdCast Podcast 66 - Get Empowered Through Your Data with Frost Li of Social Chat

    Frost Li is San Francisco-based entrepreneur, software engineer, and computer scientist. She was formerly Head of Growth at Wish, and has provided consultation  to unlock and scale growth opportunities with ML and data-driven strategies   for companies like Teespring, Lyft, Pinterest,& Rappi, as well as software engineering at Twitter, Apple, & Google.

    Frost is the Founder  and CEO of Social Chat, a software that enables brands to host live shopping events directly on their website. Live shopping empowers retailers by increasing overall engagement, average order value, and conversion rate. SocialChat provides the social commerce solution to e-commerce stores giving brands the ability to run live video shopping, simulating the in-person shopping experience for customers. The brands in turn get all the interactions to further optimize the experiences for the users both on the site and through CRM channels for best branding and performance ROI

    In This Episode we discuss how machine learning can help personalize the online-shopping experience, how brands can optimize their content, what Social Chat is & how it can benefit a brand, how machines are different than humans, the lack of clarity on social media ROI, the future of machine learning/AI, the power of data, and micro vs macro influencers.


    Connect w/ Frost Li:

    Website: https://socialchat.ai/

    LinkedIn: https://www.linkedin.com/in/frost-li-...

    Twitter: https://twitter.com/frost

    Instagram: https://www.instagram.com/frostli/

    Connect w/ Eric Elliott:

    Website: https://ericelliott.com/

    Facebook: https://www.facebook.com/ericelliottspeaker

    LinkedIn: https://www.linkedin.com/in/iamericelliott/

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/ericmelliott


    40 min
  • The AdCast Podcast 65 - Unmasking R. Kelly with Jim DeRogatis

    Jim DeRogatis is the man who first received the infamous R. Kelly sex  tape, breaking the story to the public. He was a music critic at the  Chicago Sun-Times in 2000 when he received an anonymous fax tipping him  off: Kelly, the tipster wrote, “had a problem with young girls.”  DeRogatis investigated that tip and found that multiple lawsuits had  been filed against Kelly accusing him of sexually abusing girls as young  as 14. He published a story that reported his findings in late 2000 —  and then he continued to publish follow-ups in the face of widespread  public indifference, as Kelly’s career continued to flourish. DeRogatis  soon became the person that people who knew things about Kelly sent tips  to. Two videotapes that appeared to show Kelly having sex with young  girls were sent to DeRogatis’s home in 2001 and 2002, and the second one  became the centerpiece of Kelly’s 2008 child pornography trial.


    Jim  DeRogatis is an associate professor of instruction with the Department  of English and Creative Writing at Columbia College Chicago, and  together with Greg Kot, he co-hosts Sound Opinions, the world’s only  rock ’n’ roll talk show, an independent production heard on some 150  public radio stations nationally via PRX, as well as on podcast at  soundopinions.org. He spent 15 years as the pop music critic at The  Chicago Sun-Times, and continues to cover news and culture as a  freelance writer, including via contributions to The New Yorker

    He  has now compiled the results of all his work — nearly 20 years of  investigative journalism — into a book, titled: “Soulless: The Case  against R. Kelly”, and it’s a damning indictment of not just Kelly but  also the system that allowed him to survive and flourish for so long

    In  this episode, we discuss the timeline of R. Kelly’s sexual misconduct,  how Jim became involved with the investigation, the backlash Jim  received for investigating R. Kelly, the failure and corruption of the  United States Court System, the immorality of music labels, the  symbolism in R. Kelly’s music, the racial divide in Chicago, and the  many other alleged child-predator celebrities who’ve managed to slip  through the cracks 


    Read "Soulless: The Case Against R. Kelly"
    https://www.amazon.com/Soulless-Case-...  

    Connect w/ Jim DeRogatis:

    Website: http://jimdero.com/

    Radio Show: http://soundopinions.org/

    Twitter: https://twitter.com/jimderogatis

    Connect w/ Eric Elliott:

    Website: https://ericelliott.com/

    Facebook: https://www.facebook.com/ericelliottspeaker

    LinkedIn: https://www.linkedin.com/in/iamericelliott/

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/ericmelliott

    1 hr 14 min
  • The AdCast Podcast 64 - Get Out of Your Own Way with Gina Michnowicz of The Craftsman Agency

    Gina Michnowicz is CEO and Executive Creative Director of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns. Gina’s work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work that surprises and intrigues prospective clients.

    In this episode we discuss humanization of brands, how AI will affect creative agencies, clients getting stuck in their old ways, the value of working with young people, the importance of platform-specific content, the unique opportunity Tiktok offers, being creative while working remote, and how advertisements influence culture.


    Connect w/ Gina Michnowicz

    Website: https://www.thecraftsmanagency.com/

    Gina's LinkedIn: https://www.linkedin.com/in/gina-gian...

    Gina's Twitter: https://mobile.twitter.com/ginamichno...

    Gina's Instagram: https://www.instagram.com/ginamichno/

    The Craftsman Agency's LinkedIn: https://www.linkedin.com/company/the-...

    The Craftsman Agency's Twitter: https://twitter.com/agencycraftsman

    The Craftsman Agency's Instagram: https://www.instagram.com/thecraftsmanagency/

    Connect w/ Eric Elliott:

    Website: https://ericelliott.com/

    Facebook: https://www.facebook.com/ericelliottspeaker

    LinkedIn: https://www.linkedin.com/in/iamericelliott/

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/ericmelliott

    1 hr 1 min
  • The AdCast Podcast 63 - Revolutionize Your Online Marketing with Kyle Jepson of Hubspot

    Kyle Jepson is the Sr. Inbound Professor at HubSpot. He teaches free online courses at HubSpot Academy, the worldwide leader in inbound marketing and sales education. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. He also makes tutorials and new feature update videos for Hubspot on his LinkedIn, which has impressively garnered over 3 million combined views! He is on the leading front of transforming the way businesses sell, and in this episode he came down to delve DEEP into the mind-blowing potential of Hubspot.


    In this episode we discuss the common pitfalls of CRM platforms, what sets the Hubspot apart, why Hubspot Academy is free, the value of Hubspot certifications, who Hubspot is and is not for, the way the internet has changed sales, Hubspot success stories, and a brilliant approach to building a social media audience as a business.

    Connect w/ Kyle Jepson:

    Kyle's LinkedIn: https://www.linkedin.com/in/kyleanthonyjepson/

    Kyle's Twitter: https://twitter.com/kyle_jepson

    Connect w/ Eric Elliott:

    Website: https://ericelliott.com/

    Facebook: https://www.facebook.com/ericelliottspeaker

    LinkedIn: https://www.linkedin.com/in/iamericelliott/

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/ericmelliott

    1 hr 2 min
  • The AdCast Podcast 62 - Cutting The Fluff with Kezia Israel of Kizkopop

    Kezia Israel is the Owner and Verbal Identity Strategist at Kizkopop™, a Newark, NJ-based company that simplifies jargon-filled messages for FinTech brands to achieve clear communication without confusion. Growing up in her home country of Jamaica, Kezia always had a natural affinity for the visual arts by expressing herself through the medium of drawing and graphic design. After graduating with a B.S. in Graphic Design and an MBA in Marketing & Business Management from Montclair University, she adapted the processes she used for visual art into writing verbal identity for brands. By expressing her art through language, she harnesses the power of words with the goal of impacting one million brands.

    In this Episode, we discuss: the future of Fintech, how to make money as a creative, marketing vs branding, companies following trends, and the value of positioning.

    Connect w/ Kezia Israel

    Instagram: https://www.instagram.com/kizkopop_/ 

    LinkedIn: https://www.linkedin.com/in/keziaisrael/ 

    Facebook: https://www.facebook.com/kizkopop 

    Twitter: https://mobile.twitter.com/kizkopop


    Connect w/ Eric Elliott:

    Website: https://ericelliott.com/

    Facebook: https://www.facebook.com/ericelliottspeaker

    LinkedIn: https://www.linkedin.com/in/iamericelliott/

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/ericmelliott


    41 min

About Going Forward

From the publisher's feed

Introducing “Going Forward,” formerly known as “The AdCast” with Eric Elliott, the podcast that uncovers extraordinary individuals creating a better working world. Join Eric as he delves into the…