Going Forward

David Bates is the founder, CEO, and Creative Director at Bokeh, a global integrated creative agency built to craft brand stories that drive connections and bridge the gap between traditional and digital media. David started Bokeh as a side-hustle when he was 22 years old and working for Google as a video producer, not too long after Bokeh’s inception, David left google to pursue Bokeh full-time. What started as a few guys making wedding videos has turned into a widely successful, nationally recognized creative agency. Aimed at developing compelling content for every storytelling platform, Bokeh specializes in providing cinematic marketing, branding strategy, and creative design to both startups and commercial enterprises. Bokeh has provided their services to some of the most exceptional teams and industry giants in the world; working with companies like Apple, Google, Spotify, Airbnb, Instagram, Facebook, Coinbase, and Bumble- just to name a few.

In this episode of The AdCast Podcast, David and I discuss our experiences with learning about marketing in the most unexpected places, the similarities most people who run agencies share, David’s experience at Google, the story of Bokeh’s origin, working remote, and approaching creative projects.

Connect w/ David Bates:

Website: https://bokeh.agency/

David's LinkedIn: https://www.linkedin.com/in/dbates0623/

David's Instagram: https://www.instagram.com/dbates0623/

Bokeh's LinkedIn: https://www.linkedin.com/company/boke...

Bokeh's Instagram: https://www.instagram.com/bokeh.agency/

Bokeh's Twitter: https://twitter.com/bokehinc

Connect w/ Eric Elliott:

Website: https://ericelliott.com/

Facebook: https://www.facebook.com/ericelliottspeaker

LinkedIn: https://www.linkedin.com/in/iamericelliott/

Instagram: https://www.instagram.com/ericmelliott/

Twitter: https://twitter.com/ericmelliott

Based in the Netherlands, Nick Bailey is a highly decorated creative strategist and digital marketing expert. Named by Adweek in 2011 as one of the world's top 10 creative minds in digital, Nick has held strategic and creative leadership positions at AKQA, Isobar, and DigitasLBi, and picked up over 100 international awards along the way. In 2018, Nick became the creative partner & CEO of “futurefactor” a global communications consultancy that helps creative innovators and ambitious brands identify, articulate, and amplify a leadership position. Through communications strategy, content, and PR; the 20-strong business has achieved a twelve-year long legacy of helping creative companies, tech innovators, and ambitious brands like Airbnb, General Mills, and Uber be the best version of themselves, and be future-proofed for the coming era.

IN THIS EPISODE

The future of creativity and access to essential creative tools, the social climate of comedy, the risks and requirements of creativity, things creative people should avoid, companies and how they affect diversity and overall cultural impact, social media and mass communication. 

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston,  SC. Our mission is to separate our clients from the crowd. We commit to  serve and deliver their marketing and creative needs on time and  within   scope. So then, our goal is to partner with businesses to market to  the right people, capture their attention. In brief, we get results   with  premium video production, social media marketing, graphic design,  media planning, and media buying. Ultimately, we believe every business  deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not    created equal. So much great creative work is sabotaged by their    placement. What good is an awesome video if no one sees it? Or, what  if it’s served to the wrong audience? Generally speaking, you’re wasting    dollars. VIP Marketing uses some of the best tools on the market to  find your audience. Then, after building awareness, we aim to keep their  attention. Finally, our strategies help turn these leads into  conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding |  Copyright | Inbound Marketing | Content | Social Media Marketing  Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models |  Reviews Management | CPM, CPC, CPA Models | Online Video |  Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying |  Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.VIPMarketing.com to learn more.

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VIPMarketingUSA

Produced by Craft Creative, Charleston’s premium video production,  design, and creative agency. Craft Creative video production  and animation services businesses for all of their creative needs.  Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com

Ryan Baggott is a Digital Marketing expert with over a decade of digital marketing, social media, and content creation experience. Based in the Hilton Head Island/Savannah area, there is no other consultant who has generated more sales, leads, engagements, or video views in the social media industry. In 2020, Ryan released his revolutionary app called ‘Tap The Table’, an AI & Automation Software, designed to automate your digital marketing, as well as provide detailed  & accurate breakdowns of your ROI analytics. If you’re interested in online marketing for your business, you will not want to miss this one.

IN THIS EPISODE

The truth about Facebook & privacy, the potential of automation for business, navigating funnel marketing, old school vs new school avenues of marketing, the trajectory of human social behavior.

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and  within  scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results  with  premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not   created equal. So much great creative work is sabotaged by their   placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting   dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.VIPMarketing.com to learn more.

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VIPMarketingUSA

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com

Andy Nairn is one of the world's most respected brand strategists, and the co-founder of one of the UK's most successful creative agencies: Lucky Generals. Named after Napoleon's famous quote "I would rather have a general who was lucky than one who was good", the agency has more than lived up to its name, securing work with Amazon, Virgin Atlantic, Yorkshire Tea and many more. Lucky Generals has been shortlisted for Campaign magazine’s Agency of the Year for the last five years in a row, and Andy has been recognized as one of the top five creative people in world advertising by Business Insider. While he certainly believes in hard work, he argues that one resource that’s missing from many agencies, and marketers alike is, you guessed it; luck! In his book “Go Luck Yourself” he demystifies luck, and offers 40 ways to stack the odds in your brands favor.

IN THIS EPISODE

The future of marketing agencies, discovering different avenues of creativity, authenticity in branding, and the inspiration behind his book “Go Luck Yourself”.

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston,  SC. Our mission is to separate our clients from the crowd. We commit to  serve and deliver their marketing and creative needs on time and within  scope. So then, our goal is to partner with businesses to market to the  right people, capture their attention. In brief, we get results with  premium video production, social media marketing, graphic design, media  planning, and media buying. Ultimately, we believe every business  deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not  created equal. So much great creative work is sabotaged by their  placement. What good is an awesome video if no one sees it? Or, what if  it’s served to the wrong audience? Generally speaking, you’re wasting  dollars. VIP Marketing uses some of the best tools on the market to find  your audience. Then, after building awareness, we aim to keep their  attention. Finally, our strategies help turn these leads into  conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding |  Copyright | Inbound Marketing | Content | Social Media Marketing  Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models |  Reviews Management | CPM, CPC, CPA Models | Online Video | Video  Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print  Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production,  design, and creative agency. Craft Creative video production and  animation services businesses for all of their creative needs. Chiefly,  they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com

IN THIS EPISODE

In 2021 The AdCast Podcast had some milestone episodes and insightful interviews with some hard hitting guests, and in this special episode we wanted to give you our best moments of the year! Enjoy.

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com

Blair Enns is the founder and CEO of Win Without Pitching, the sales training and coaching program for creative professionals. Since founding Win Without Pitching in 2001 (as a consulting practice, initially), Blair has advised hundreds of design firms, advertising agencies and other creative practices on six continents on how to deprogram themselves from the standard approach to winning new business.

IN THIS EPISODE

We discuss how to price creative work on value and not hours. This is a great discussion and you'll learn a lot!

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com

On todays episode we are going to spend some time with Pinterest. 

Our Guest, Lindsay Shearer is a "Serial Entrepreneur" & traffic generation specialist who has helped businesses scale from 6 to 9 figures in sales per month using only Pinterest

Some of the topics discussed are: When is Pinterest the best avenue for your social presence? What kind of businesses could benefit from posting on Pinterest? What tools are on the back-end?

Theres a lot of great information here for anyone wanting to know more about Pinterest.

This is the AdCast.

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com

It's a great day for NCAA players, but it's an even better day to be a listener of The AdCast Podcast. Because we welcome our first return guest, SC State Senator Marlon Kimpson. He is back to speak with us about the new ruling that allows NCAA players to earn money off of their name and likeness for the first time ever. It's a historic decision that will lead to big changes in all of college sports across the board.

Some of the changes discussed include:

Connect w/ Senator Marlon Kimpson

Website: http://marlonkimpson.com/

LinkedIn: https://www.linkedin.com/in/marlonkimpson/

Twitter: https://twitter.com/KimpsonForSC

Instagram: https://www.instagram.com/marlonkimpsonforsc/

Connect w/ Eric Elliott

Facebook: https://www.facebook.com/ericelliottspeaker

LinkedIn: https://www.linkedin.com/in/iamericelliott/

Instagram: https://www.instagram.com/ericmelliott/

Twitter: https://www.twitter/ericmelliott

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.VIPMarketing.com to learn more.

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VIPMarketingUSA

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com

It's one thing to say what you do, but it's another thing to sing it. We invited "The Jingle Dude" Cary Reich to the AdCast Podcast to talk about the effect that a musical signature can have on your business. We go over the effectiveness of jingles, and the creative impression they leave on their respective markets. Stay tuned a for a conversation that's both super fun and super informative. This is the AdCast.

Connect w/ Carey Reich

Website: https://soundbrandingideas.com/

LinkedIn: https://www.linkedin.com/in/cary-reich-the-jingle-writer/

Connect w/ Eric Elliott:

Website: https://ericelliott.com/

Facebook: https://www.facebook.com/ericelliottspeaker

LinkedIn: https://www.linkedin.com/in/iamericelliott/

Instagram: https://www.instagram.com/ericmelliott/

Twitter: https://twitter.com/ericmelliott

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com

The need for content in today's world is at an all time high. Many businesses understand the importance of providing relevant, relatable content to their audience. But what do you do when your business needs outweigh your ability to produce high quality content? The answer is simple, hire a professional. That's the philosophy behind Verblio, The blog and content writing service that over 1500 businesses rely on month after month. In this episode of The AdCast Podcast we speak with Mr. Steve Pockross, CEO of Verblio and go into depth into what it takes to make compelling content for businesses across the world. Check it out!

Connect w/ Steve Pockross

Website: https://www.verblio.com/

LinkedIn: https://www.linkedin.com/in/spockross/

Connect w/ Eric Elliott:

Website: https://ericelliott.com/

Facebook: https://www.facebook.com/ericelliottspeaker

LinkedIn: https://www.linkedin.com/in/iamericelliott/

Instagram: https://www.instagram.com/ericmelliott/

Twitter: https://twitter.com/ericmelliott

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.vipmarketing.com to learn more.

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VIPMarketingUSA/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com