Going Forward

In today's AdCast, Eric Elliott talks with former professional baseball player, speaker, and ordained minister, Chris Singleton. Through his experiences in diversity, inclusion, and race reconciliation, Chris is able to share his singular point of view on unity and overcoming adversity. 

After losing his mother, Rev. Sharonda Coleman-Singleton, from the massacre at Mother Emanuel African Methodist Episcopal Church, Chris has worked tirelessly to inspire young people. His book, Different: A Story About Loving Your Neighbor, speaks directly to our youth with messages of unity and reconciling beliefs that could lead to such a massacre.

Join Chris and Eric as they discuss some of the shared experiences that have led both men to where they are today.

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com

In today's AdCast, Eric Elliott talks with Agency Owner and Consultant Drew McLellan about agency life what it means to run the business behind your business. Drew boasts over 30 years in the marketing agency world. Whether he's working with companies through McLellan Marketing Group or with agencies through the Agency Management Institute, Drew strives to help business owners run their businesses better and ultimately find more success. 

As fellow agency owners, Eric and Drew share their experiences and what they've learned over the years. What is time worth? How do you price certain aspects of your business? Is what I'm doing as a business owner actually profitable? Find out the answers to all of these and more in this week's edition of The AdCast.

Outside of his agency and consultancy, you can find more of Drew through his website or Build a Better Agency podcast. Finally, Drew's published a number of books to help marketers and business owners find their own success.

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.vipmarketing.com to learn more 

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VIPMarketingUSA/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com

In today's AdCast, Eric Elliott sits down with Attorney Belashia Wallace to discuss family, friendship, leadership, and what it means for her to get up every day and do what she does. As the head of the Wallace Law Firm, PLLC, Belashia shares her story of how a young black female came to lead a law practice that now spans four different Texas markets. Eric and Belashia delve into the unique challenges that face young black business owners and the shared experiences that have led them to where they are today.

Among a ton of other topics, Belashia breaks down the marketing that's worked wonders for her practice as well as some efforts that don't seem to be all they're cracked up to be. Is radio still an effective medium for law firms? How does it feel to be on a billboard? Learn from her experiences and much more in today's AdCast.

Connect w/ Belashia Wallace: 

Website: https://www.thewallacelaw.com/

LinkedIn: https://www.linkedin.com/in/belashia-wallace/

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.vipmarketing.com to learn more

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VIPMarketingUSA/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com

Perry Noble, pastor of Second Chance Church and former pastor of NewSpring Church.  Not only does Noble has nearly 60k followers on Instagram, but he has even more fans offline. He's a father, author, health enthusiast, and lover of the Lord.  Perry Noble sits down with Eric Elliott to talk lessons in leadership in the latest AdCast. 

Connect w/ Perrry Noble

LinkedIn: https://www.linkedin.com/in/perry-noble-1bb7157a/

Twitter: https://twitter.com/perrynoble

Website: https://www.perrynoble.com

 Connect w/ Eric Elliott:

Website: https://ericelliott.com/

Facebook: https://www.facebook.com/ericelliottspeaker

LinkedIn: https://www.linkedin.com/in/iamericelliott/

Instagram: https://www.instagram.com/ericmelliott/

Twitter: https://twitter.com/EricMElliott

ABOUT VIP MARKETING  

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.  The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.  

MARKETING STRATEGY + PLANNING  

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts  

DIGITAL MARKETING  

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll  

SOCIAL PUBLISHING & LISTENING  

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns  

MEDIA  

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing  

Visit www.vipmarketing.com to learn more.  

Call: 843-760-0707  

Your brand has to be binge-worthy. You have to create an experience that’s so intoxicating, that customers come back to you again and again.  In his book, Binge-Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks, Sterling McKinley breaks down stories of Amazon, Netflix, and Starbucks; how they use AI, how they use data to create experiences that are really impacting and align with their customers, and that causes their customers to come back and back again.

In this episode, we speak with Digital Marketing and Branding Strategist Sterling McKinley.  We discuss how to create compelling content that will keep your audience searching for more. That and much more on this episode of the Ad Cast!

Connect w/ Sterling McKinley:

LinkedIn: https://www.linkedin.com/in/sterlingmckinley/

Instagram: https://www.instagram.com/thesterlingmckinley/

Connect w/ Eric Elliott:

Website: https://ericelliott.com/

Facebook: https://www.facebook.com/ericelliottspeaker

LinkedIn: https://www.linkedin.com/in/iamericelliott/

Instagram: https://www.instagram.com/ericmelliott/

Twitter: https://twitter.com/EricMElliott

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

Visit www.vipmarketing.com to learn more

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VIPMarketingUSA/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com .

IN THIS EPISODE:

We speak with restaurateurs Wade Boals & Brett Yearout. Together, they have created some of the most memorable and iconic dining experiences in the Charleston area. We talk about restaurants adapting to a post-Covid world and knowing what success looks like. That and much more on this episode of the Ad Cast.

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com .

In this episode, we speak with attorneys Jany Martinez-Ward and Greg Ward of the Ward Law Group, based in Miami, Florida. They offer some fantastic insights on how you can set yourself apart from the crowd with just a simple concept. Authenticity. Wonder how that works? Then listen in to this episode of the Adcast!

Connect w/ The Ward Law Group:

Website: https://www.855dolor55.com/en/

Facebook: https://www.facebook.com/TheWardLawGroup/

Jany Martinez-Ward LinkedIn: https://www.linkedin.com/in/jany-martinez-ward-esq-22821942/

Jany Martinez-Ward Instagram: https://www.instagram.com/janymartinezward/

Greg Ward LinkedIn: https://www.linkedin.com/in/gwardlaw/

Greg Ward Instargam: https://www.instagram.com/attorneygregward/

Connect w/ Eric Elliott:

Website: https://ericelliott.com/

Facebook: https://www.facebook.com/ericelliottspeaker

LinkedIn: https://www.linkedin.com/in/iamericelliott/

Instagram: https://www.instagram.com/ericmelliott/

Twitter: https://twitter.com/ericmelliott

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

Visit www.vipmarketing.com to learn more

Call: 843-760-0707

VIP ON FACEBOOK

Message: https://www.facebook.com/VIPMarketingUSA/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com

In this episode:

This edition of Ad Cast Rewind is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice over 40 years ago.

About George Sink Injury Lawyers:

People come first with us. My personal injury law firm is truly client-oriented and we take a great deal of pride in caring for and helping injured people in South Carolina and Georgia. We will provide our very best services to you, your friends and family members if any injured person ever needs our help. We have helped over 40,000 injured people and are grateful for the opportunity to continue serving injured people.

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com .

In this episode:

This edition of Ad Cast Rewind is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice over 40 years ago.

About George Sink Injury Lawyers:

People come first with us. My personal injury law firm is truly client-oriented and we take a great deal of pride in caring for and helping injured people in South Carolina and Georgia. We will provide our very best services to you, your friends and family members if any injured person ever needs our help. We have helped over 40,000 injured people and are grateful for the opportunity to continue serving injured people.

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com .

This is PART 2 of 2

In This Episode:

Welcome to this AD Cast Rewind where Eric speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina.

Topics Discussed:

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com .