Going Forward

In This Episode:

Welcome to this AD Cast Rewind where Eric speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina.

Topics Discussed:

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com .

We speak with Wil Shelton, President & CEO of Wil Power Integrated Marketing about the importance of Multicultural Marketing and you don't wan't your business to miss the boat when it comes to reaching as many people as possible.

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com .

In this episode: 

We speak with PJ Browning ,  The President and Publisher of the Pulitzer Winning Newspaper The Post and Courier.  We discuss how news media has changed and how traditional forms of media can adapt to new media.

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com .

IN THIS EPISODE:

There's a difference in spending $5,000 on Television and $5,000 on Social Media and in this episode of the Ad Cast we go in depth to show you that difference. Listen to this week's episode to learn more.

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

DIGITAL MARKETING

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

VIP on Facebook

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com .

IN THIS EPISODE:

Many businesses have learned some valuable lessons from the Covid-19 Pandemic of 2020, and one of the most important lessons is to always be prepared. So the next time our economy faces a setback will your business be ready?

ABOUT VIP MARKETING

VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

VIP on Facebook

Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

Visit www.wecraftcreative.com .

We speak with Social Media Content Coach Annika Kraft about the new trends in social media you should be aware of and how to take advantage of them for your business.

VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement.

MARKETING STRATEGY + PLANNINGDigital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising

DIGITAL MARKETING + ADVERTISINGSEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENINGStrategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns

MEDIAPlanning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

Produced by Craft Creative.

In this episode:

This AdCast Rewind is all about what it takes to have a successful agency/client relationship. So for both business owners and agency principles this is a must listen.

A client/agency relationship is just that... a relationship. Like any relationship it takes effort on both parties to make this a successful partnership. If you're wondering how this applies to you and your business, trust me...it does. This episode Eric talks about what it takes to have a successful marketing partnership and the benefits it brings to your advertising and marketing.

Topics Discussed:

Rounding the bases (without the kissing)

VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement.

MARKETING STRATEGY + PLANNINGDigital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising

DIGITAL MARKETING + ADVERTISINGSEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENINGStrategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns

MEDIAPlanning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

Produced by Craft Creative.

In this episode:  We speak with biohazard clean up expert Scott DeMalteris of Lightning Restoration in Florida about the number 1 subject on everyone's mind these days....Covid-19.  

Now that business are opening back up, how can you keep your business space safe for your employees and customers?  

Find out in this week's episode.  

About Lightning Restoration:  Lightning Restoration is a full service restoration company, providing Tampa, Clearwater, St. Petersburg, Brandon, Tarpon Springs and the Tampa Bay area with 24/7 Emergency Service. The Lightning team is highly trained, licensed and certified to provide service and expertise in the fields of water, sewage, mold, fire & smoke and other property damage situations.  

See more online at www.LightningRestore.com

ABOUT VIP MARKETING AND ADVERTISING

VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement.

Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising

SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

Produced by Craft Creative.

In this week's Ad Cast Rewind we bring you episodes 16 and 17 of our former podcast, which was called Your Daily Development...So don't be confused when Eric refers to the podcast by that name.

We'll be back next week with an all new episode.

Enjoy!

In this episode:

We speak with Jason Blumer of Blumer & Associates CPAs (Parts 1 & 2) about niche marketing & more!

Many accountants don’t specialize in a particular industry. What made Blumer & Associates CPAs focus on the advertising, creative and marketing industry for accounting?

Is it good to have a niche?

Why is it important for to have a niche?

Do you find that most agency owners are great at their position but bad at the business end of the business?

What type of situations do you see or mistakes do you see business owners/agency owners make.

Many people don’t understand that if you don’t run your back office correctly you could shut down your entire business. What are the first things you would advise a new agency owner to do from an accounting standpoint?

How important are budgets for ad agencies?

How can agency’s make smarter decisions on expenses such as hiring, building location etc?

What are the tough financial decisions that agency owners have to make? How can they be prevented?

Has being too nice every gotten in the way of giving a business owner hard medicine/coaching advice?

ABOUT VIP MARKETING AND ADVERTISING

VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising

DIGITAL MARKETING + ADVERTISING

SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707

Produced by Craft Creative.

Welcome to the first episode of The AdCast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks to advertising Success Manager Jay Howard about how much media has changed in just the last five years.

If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We'd appreciate it.

Do you have questions about marketing and advertising for your own business? We would love to hear from you.

Contact the show via email at [email protected]

Brought to you by VIP Marketing and Advertising.

VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement.

Visit www.vipmarketing.com to learn more

Call us at: 843-760-0707

Produced by Craft Creative.

Visit www.wecraftcreative.com .