Old Tom Capital is an investment holding company shaping the future of golf and providing outsized returns to our investors. Our team invests across all stages and asset classes. We provide our portfolio companies unparalleled insights, extensive relationships, capital, and robust strategic resources.

How we invest

Domain Focused

At Old Tom Capital, we focus on what we know best – golf. We invest in markets around the globe where golf is changing and growing, leveraging our deep industry expertise to drive impactful innovation and outsized returns.

Stage Agnostic

We adopt a flexible investment approach, avoiding rigid asset class constraints. Our investment sizes range depending on the needs of the businesses we support, allowing us to be opportunistic in finding objectively great businesses.

Thesis-Driven

Our investment decisions are guided by a well-defined thesis about the future of golf. We develop strong points-of-view that shape our strategy, ensuring that every investment aligns with our vision of driving the golf industry forward.

Dan Naudo is the club manager at Jumeirah Golf Estates, a leading golf and lifestyle destination in Dubai. With a strong background in managing world-class golf and leisure venues in both the UK and the Middle East, Dan brings a wealth of operational experience and a passion for creating exceptional member and guest experiences. His previous roles include senior leadership positions at London Golf Club, Fairmont St Andrews and Sindalah Golf Club in NEOM, Saudi Arabia. Now at the helm of Jumeirah Golf Estates, Dan is focused on enhancing its vibrant community spirit, expanding lifestyle offerings and further building on the reputation of the prestigious venue that hosts the DP World Tour Championship and two award-winning golf courses.

SpeakSport, a unique new venture in innovative AI-Voice Technology solutions for golf facilities. SpeakSport is a cutting-edge AI-Voice Technology, designed to transform golf course operations, enhance customer engagement, and streamline efficiencies around the clock.

SpeakSport’s proprietary AI-Voice Technology allows daily-fee, resort and private facilities alike to:

• Drive Efficiencies: Automate routine phone calls 24 hours a day with a personalized touch – including tee-time bookings and common inquiries, allowing staff to focus on providing exceptional guest/member experiences and prioritize the customer in front of them.
• Capture Customer Data: Leverage detailed insights into customer behavior to drive smarter decision-making and expand the loyalty marketing funnel with more data.
• Cut Costs: Reduce overhead with 24/7 support capabilities, eliminating the need for additional staffing and resources.
• Build Customer Loyalty: Offer a seamless, consistent, and personalized experience, fostering long-term relationships with golfers – and even upselling additional events/offerings at the facility.

ezLocator stands out as a pioneering entity within the golf industry, dedicated to revolutionizing the management of daily hole locations on golf courses. Founded in 2008 by Jon Schultz, a mechanical engineer with a profound passion for golf, ezLocator leverages patented software to automate the pin-placement process, enhancing the golfing experience for players while simultaneously improving the health of the greens. This comprehensive analysis explores ezLocator's offerings, the benefits it presents to golf courses, and considerations for operators thinking about integrating this technology into their operations.

Our success is directly attributed to KRISP™ Lens Technology. A team of world-class optometrists, golf professionals, and passionate enthusiasts developed the finest golf-specific optics available. Every decision we make is driven by one goal: Elevating Your Game.

Your eyes are just the camera - they capture light and convert it into electrical signals. But your brain is the director, editor, and interpreter that creates the visual experience you actually "see."

The same blade of grass can appear lighter or darker depending on what surrounds it. Your brain decides what color you"see" based on context and light reflecting to you. Essentially, vision is more like your brain constructing reality based on the data your eyes provide, rather than simply displaying a direct feed from your eyes!

Your brain processes visual information to execute every shot, so getting the correct visual input is the difference between success and failure on the course.

Golf VX is a sports entertainment company. No matter if you are a serious golfer or just to have fun, we are here to bring the joy and excitement of playing golf. We believe everyone deserves the opportunity to uplevel their golf skills using the latest technology while sharing passion and connecting with friends.

We operate and accommodate all your needs. Our flagship stores offer the most advanced and intuitive technology by revolutionizing the indoor golf industry. We install Golf VX simulators in homes or workplaces for personal entertainment and company perks. We provide commercial sales and installation services of our golf simulators to those who want to open their own indoor golf venues. Lastly, we offer franchise opportunities to help entrepreneurs to create businesses and bring exciting venues to their cities.

One of the true icons of the game and one of the select band of golfers to have won more than 165 worldwide victories. He shares with Ben Hogan, Jack Nicklaus, Gene Sarazen, Rory McIlroy and Tiger Woods the distinction of being one of only five golfers to have won the career Grand Slam, made up of all four Major Championships. Player also won nine Majors on the Senior Tour and the Senior Grand Slam.

Turned professional in 1953 and has subsequently travelled more than 30 million kilometers while competing in tournaments all over the world. Won for the first time in 1955 and has since won almost everywhere golf is played worldwide.

Turned 50 in 1985 and immediately won the first Senior Tour event he entered. Went on to win 40 professional events around the world. His haul of nine Senior Major titles equals the nine Majors he won earlier in his career.

Player retains full ownership of his name, image, and likeness, with all of his business and philanthropic ventures operating under Gary Player Enterprises. This includes Gary Player Design, the Gary and Vivienne Player Foundation, and sponsorships or endorsements with esteemed partners such as Rolex, Berenberg, and PXG. As one of the world’s most accomplished golf course architects, Player has completed hundreds of design projects across the globe. The Gary and Vivienne Player Foundation focuses on providing education for disadvantaged children in South Africa through the Blair Atholl School, while also supporting a range of charitable causes in the United States. Throughout his illustrious career, Player has received numerous awards recognizing his outstanding contributions to the game of golf.

In 2000 he was awarded the European Senior Tour’s Lladro Lifetime Achievement Award. Twelve months later he was named as the World Golf Hall of Fame’s Global Ambassador. Captained the Rest of the World Team at the UBS Cup matches in 2001, 2002 and 2004, and the International Team in the 2003 and 2007 Presidents Cup. He also captained the South African team in golf’s return to the Olympic Games.

CommuniTee is an all-in-one golf course marketplace. Designed to keep golfers engaged, our app helps golfers discover local course events, register for events, book tee times and communicate directly with courses and golfers in their community. Our social media design gives golfers the ability see other golfers booking tee times and registering for events on our app, which makes it easier to find playing partners and play more golf.

Product benefits

For Courses: CommuniTee is an all-in-one golf course marketplace, providing courses a platform to connect with golfers, collect customer data, promote tee times and events, and sell all their services from a single platform.

For Golfers: Our app helps golfers of discover courses local events, book tee times and connect with golfers in their community. Designed as a social media, golfers can see every other golfer booking tee times on our app and choose to join their round, expanding the criteria of how golfers search for tee times.

Viya Golf appointed Marc Arnold as its new Director of Instruction, overseeing the teams of coaching professionals at three of Abu Dhabi’s top golf courses: Saadiyat Beach Golf Club, Yas Links Golf Club, and Yas Acres Golf & Country Club.

Marc’s journey to this position is full of international experience. Born in England, he studied at the University of Birmingham for his foundation degree with the PGA.

He kicked off his international coaching career in 2017 as a PGA Teaching Professional at The Royal Golf Club in Bahrain.

A year later, he moved to the UAE to become Head Teaching Professional at Al Hamra Golf Club in Ras Al Khaimah, which hosted the Challenge Tour Grand Final in 2019 and is part of the DP World Tour schedule for 2023 and 2024.

Marc’s résumé includes working in the UK, where he joined the prestigious Centurion Club in London in the summer of 2020.

After a successful stint, he was named International Ambassador for the club, coaching members and guests between the UAE and the UK.

In February 2022, Marc returned to Abu Dhabi to continue his development, joining the team at Yas Acres Golf & Country Club as Senior Golf Professional.

His focus has been on working with the academy’s golf professionals to provide top-level instruction to players of all ages and abilities.

PROTOCONCEPT is a golf head parts brand founded in Japan in 2019, dedicated to pursuing innovation and excellence. Leveraging the world's top forging technology and cutting-edge technology, PROTOCONCEPT manufactures high-quality golf heads.World-class Forging Technology

While typical forging can lead to variations due to polishing, PROTOCONCEPT employs the world's top-notch precision forging technique, capable of manufacturing high-precision parts like automotive components.

Leveraging the expertise of a company known for its precision manufacturing, they forge highly precise heads that are nearly perfect.

This approach results in minimal individual differences and the creation of high-quality heads.

PROTOCONCEPT's heads are forged by a forging company in Japan.