Spring break 1989, Mark Kilroy and a few of his friends from Texas take a trip across the border to Matamoros, Mexico. They have a blast while vacationing. Booze, sun and of course... the Miss Tanline contest. One night, after drinking at the bars for a few hours, Mark's friends realize that they hadn't seen him for a while. They see him talking to a Miss Tanline contestant near a car on the street and they decide to leave him alone for a while. But when they decide to finally head back to South Padre Island, Mark is nowhere to be seen. They search for hours and eventually decide that maybe he had went home with the girl he was talking with earlier in the night. They could never have guessed that their friend had been kidnapped and was about to suffer a bizarre and horrifying death.