By Amie Finlayson
The podcast currently has 11 episodes available.
Welcome to the pricing 101 crash course episode.
Pricing is always a hot topic and it can be a major stressor for business owners, entrepreneurs, and marketers out there who don’t know where to begin with pricing their online courses and services or aren’t sure whether they’re doing it in an ethical, effortless and effective way.
Today, we're going to look at transparency, discount sales offers in regards to online courses, and then we're going to look through the lens of your own ethical standards as well as those advertising authorities from around the world.
Get ready for some gold nuggets of info to help you be really clear and honest about discounts and price increases while being strategic and ethical at the same time.
Good Authority is taking a mini-break but I'll be back with new voices, new topics, and the same old sass that makes for a better online business industry in 3-4 weeks. Connect with me on Instagram for all the updates. Until then, always remember to question authority, even when it’s your own.
Simplifying your offers in 2021? Get the pricing calculator to map out your services and digital products with ease: https://courses.amiefinlayson.com/pricing-calculator
➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist
Connect with me:
Website: https://amiefinlayson.com/
Instagram: https://www.instagram.com/amiefinlayson/
Facebook:https://www.facebook.com/amiefinlayson
Authentic leadership is about gaining legitimacy and building trust through developing honest relationships with followers as a leader and a personal brand. The relationship that we have as a personal brand and with our community is so important.
As a leader, the authority and a personal brand, you should be transparent and openly sharing your thoughts with your audience, considering alternative viewpoints and balancing your own beliefs with others and knowing that you're not the only true authority.
In this episode, I'm taking the four core concepts of authentic leadership theory and applying it to the world that I know best - online business. We are thinking about your own personal belief system and how that relates to the work you do and the audience that you serve.
➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist
Connect with me:
Website: https://amiefinlayson.com/
Instagram: https://www.instagram.com/amiefinlayson/
Facebook:https://www.facebook.com/amiefinlayson
Authentic Leadership Referenced: https://www.ckju.net/en/dossier/power-authentic-leadership-how-legitimacy-ethics-and-positive-psychology-drive-organizational-performance
Accenture Study (2018): https://www.accenture.com/t20181205t121039z__w__/us-en/_acnmedia/thought-leadership-assets/pdf/accenture-competitiveagility-gcpr-pov.pdf#zoom=50
Let's shift away from that old crusty marketing textbook way of thinking and learn how to craft manipulation free messaging and what messaging you need to avoid when selling with integrity.
In today’s episode, I delve into the 4 ways your brand messaging may be manipulating your buyer into making a decision out of fear to sell your services, digital products, and online offers, such as courses or masterminds.
I'm specifically going to be talking about this in the way that marketers shame their competition and in the process they also shame the buyer and how that impacts the online business industry as a whole. From false hierarchy, investment and decision-making shaming, secrecy and the ultimatum of it’s my way of the highway type of marketing.
These marketing messages are used so frequently and they fly by undetected mainly because so many people do the same things and use the same tactics whether intentional or not.
Let’s challenge this status-quo and become more consciously aware of our brand messaging in an ethical and manipulation-free way.
➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist
Connect with me:
Website: https://amiefinlayson.com/
Instagram: https://www.instagram.com/amiefinlayson/
Facebook:https://www.facebook.com/amiefinlayson
Today we’re talking all about sales calls. How to run them, how *not* to run them, why you need to watch out for free calls that force decision making, the online business standard and what are some of the alternatives to sales calls.
Sales psychology isn’t always harmful and predatory; it’s just human behaviour. However, many online business owners use slimy sales tactics within a sales call which they masquerade as a free strategy session or discovery call, to make their potential customers feel like they can only say yes and pass over their hard-earned cash then and there. You are regarded as a number in their bank account and not a human being.
In this episode, I share with you two real-life scenarios of icky sales calls that happened to Good Authority listeners and I also share with you my own personal horror sales call story from back when I started my online business.
➡ Apply for the Infinite Growth Mastermind, the 10-week group coaching program for online entrepreneurs ready to launch a 1:many offer in 2021.
Connect with me:
Website: https://amiefinlayson.com/
Instagram: https://www.instagram.com/amiefinlayson/
Facebook:https://www.facebook.com/amiefinlayson
Welcome back to Good Authority as we enter into a fresh new year.
In today’s episode, we’re talking about WTF is charm pricing and does it matter?
Charm pricing is often called psychological pricing. A way to influence the buyer to purchase while thinking that they’re getting some kind of awesome deal. This is seen by many as a manipulative tactic because it makes the offer appear less expensive than it actually is.
As a business owner and entrepreneur, you might be using charm pricing for your own products and services because it just seems like the thing to do, right? You see it everywhere you go. From online products to grocery stores and clothing brands and not to mention all the yearly sales (EOFY, Boxing Day Sales, Black Friday Sales - I’m looking at you).
It feels like the weight of these industry-wide and industry created problems are on the shoulders of all entrepreneurs, even the little guys.
What does this mean for you and your business? Should you instantly go out and change all of your pricing for your programs, your flagship course and your service offerings to round numbers? For some, it might be an obvious yes but you really need to consider a lot of factors first.
When you make pricing decisions that are beneficial to both you and the customer, it means that your business is going to be more sustainable, it's going to be more ethical, more effortless and more effective as well.
➡ Apply for the Infinite Growth Mastermind, the 10-week group coaching program for online entrepreneurs ready to launch a 1:many offer in 2021 - https://amiefinlayson.com/mastermind
Connect with me & links!
Website: https://amiefinlayson.com
Instagram: https://www.instagram.com/amiefinlayson
Facebook:https://www.facebook.com/amiefinlayson
Neil Patel's 5 Psychological Studies blog post: https://neilpatel.com/blog/5-psychological-studies/
2020 is coming to a close which means that a new year and so much possibility is just around the corner.
Today’s episode is all about how you can create a new set of guidelines for your ethical marketing in 2021. This episode has been broken down into four parts - pricing, storytelling, community and sales.
I want you to consider this episode as your permission slip to make better business decisions next year. Don’t aim for perfection (as that’s near impossible) but craft your own set of guidelines that are achievable but also ethical, effortless and effective. This is your nudge to rewrite the standard and to make your own damn rules.
Are you digging this episode? Subscribe to the show, leave a review and a rating. And even better, reach out to me on Instagram to tell me what kind of things you'll be implementing 2021?
➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist
Connect with me:
Website: https://amiefinlayson.com/
Instagram: https://www.instagram.com/amiefinlayson/
Facebook:https://www.facebook.com/amiefinlayson
Testimonials and reviews have a strong swaying power but many marketers and entrepreneurs use them in a predatory, coercive and unethical way.
The easiest way to create trust online is to get someone else to say how great you are and it's fundamentally good for business when they do, however, your testimonials need to be as truthful and value-based as the actual content that you're teaching or the service you're providing.
In today’s episode, I touch base on the core principles of advertising guidelines and how you can find this information online and ways that you can be transparent and relevant with your testimonials and reviews on your sales pages and socials.
I'd be so freakin' grateful if you could subscribe to the show, leave a review and a rating. And why not take a screenshot and share it with your family, friends and biz besties while you're at it (it all helps!).
➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist
Connect with me:
Website: https://amiefinlayson.com/
Instagram: https://www.instagram.com/amiefinlayson/
Facebook:https://www.facebook.com/amiefinlayson
Welcome back to Good Authority. In today’s episode, we’re deep-diving into the world of online courses and how entrepreneurs love to sell but rarely deliver.
The problem with online courses is that the completion rates are extremely low. They can be as low as 10% and as high as 60%. This could be due to lack of time, lost inspiration, sneaky marketing tactics, no clear coursework timelines; there is no definitive answer.
However, the good news is that you can increase your online course completion rates, and in this episode, I’ll be sharing with you my 5 tips on how you can do this.
Let’s keep your students engaged, avoid using the pay and forget model, and start making sure that your course or program offers an end result.
Let’s spread the message that marketing can be ethical, effortless, and effective. Please take a screenshot of this episode and share it with your Instagram community, and I'd be freakin' grateful if you could subscribe to the show, leave a review and a rating (it all helps!).
➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist
Connect with me:
Website - https://amiefinlayson.com/
Instagram - https://www.instagram.com/amiefinlayson/
Facebook - https://www.facebook.com/amiefinlayson
SmartCompany article - https://www.smartcompany.com.au/marketing/create-online-course-high-completion-rate
Tyler McCall's Online Business Association (hosted on MightyNetworks) - https://www.onlinebusinessassociation.co/
Essay: Online Courses Don't Work (Udemy reference) - https://might-could.com/essays/online-classes-dont-work
There’s a difference between flexible payment options and predatory payment plans. One offers possibility and the other is simply discrimination.
In today's episode, I’m answering the age-old online business question: should you charge more for payment plans?
You should, if following the standard that is accepted in the online business industry. But let's challenge that.
Why DO entrepreneurs and personal brands penalise people who can't pay in full? What makes a payment plan predatory? Who are the industry players adding 15-20% or an extra payment to their payment plans?
This episode is a precursor to what you can expect each week on Good Authority; honest chats, real examples, and alternative options for a business that is ethical, effortless and effective.
What do you value most: your bottom line or the trust of your audience?
➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist
Connect with me:
Website - https://amiefinlayson.com/
Instagram - https://www.instagram.com/amiefinlayson/
Facebook - https://www.facebook.com/amiefinlayson
Let’s talk about FOMO – the Fear Of Missing Out.
None of us are immune to FOMO; you know that feeling, scrolling through social media and seeing a friend at an event, concert or party that you didn’t attend, but wished you had.
But did you know that marketers and entrepreneurs are using these unethical fear-based tactics to target and sell to vulnerable audiences using your fear of missing out, self-worth and impulse buying as their go-to strategy?
In marketing, FOMO is used to give you the feeling that you’re missing out on something great that you need in order to feel fulfilled, to belong or to experience something better. Marketers use FOMO to sell stuff to you that you might not need or want.
In today’s episode, we look at both sides. As a marketer, I share with you a few pointers on how you can do this better in your own marketing and avoid these kinds of slimy tactics, how your language and messaging matters, and how marketing on FOMO can really damage your brand and the way you make people feel.
And as a buyer, you’ll have a behind the scenes look into how products, courses, and programs are being sold to you so that you can start making your own empowered decisions.
➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market With Integrity - https://amiefinlayson.com/checklist
Connect with me:
Website - https://amiefinlayson.com/
Instagram - https://www.instagram.com/amiefinlayson/
Facebook -https://www.facebook.com/amiefinlayson
ICC Code for Ethical Marketing & Advertising - https://iccwbo.org/publication/icc-advertising-and-marketing-communications-code/
The podcast currently has 11 episodes available.