Good Business

Asynchronous income. What IS that?!  
In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income,  and what you can find in the middle between (the myth of) passive income and exchanging dollars for hours. Find out how we define asynchronous income and whether or not it's right for your business. How could you create asynchronous income streams to allow you to flatten out your income so there are fewer peaks and valleys?

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

How to know what you should commodify and what you shouldn't.

In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners. 

First, I discuss what I mean by commodity, and what's the difference between being a commodity and not being one.

Then I talk a bit about what it means to make that conscious choice to take a different path.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing?

Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical, what you're allowed to do and not allowed to do.  

Today I am talking about being afraid of saying the wrong thing and whether or not that's a bad thing, how to stay connected to your customers, and how you can aspire to not hurt others while still saying what you want to say.

Stop being afraid of the wrong thing.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Does your work make the world a better place? When you think about creating an offer,  do you think about the impact of what you're doing? And how do you think about it?

In this episode, I talk about how to consider impact when it's not always straightforward. Let's dive into how to think about sustainability even as a solopreneur or small business and what place the triple bottom line has in your offer design.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

This is our 50th episode! I'm marking the occasion and sharing more about my own professional journey.

In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching leadership, and more.

Join me. And thanks for listening. I am truly grateful that you're here.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

This episode is part four of the Offer Design series. And today's topic is: What does done look like? What does the end of a client relationship look and feel like? And how do you know when you get there?  

And are you even designing one with an ending?  

First, we will look at how you think about this right from the jump. How do you think about finishing when you haven't even started? And is that going to be different for every client? Or do you want an open-ended loop? Are you more interested in having an open-ended client relationship?  

We're going to look at two different things. The first is, what does your offer look like and what suits you and your work best? An open-ended or close ended client relationship? And then second, assuming you're looking at a close-ended one, how do you know when you're there? How do you know what finished looks like? And how do you know when to walk away in service of both you and your client?  

Listen now. Subscribe. And stay tuned for the next episode on offer design coming soon.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

In part 3 of the Offer Design Series, we talk about delivery.
How you deliver is as important as what you deliver. Helping your clients or customers doesn't always mean doing it their way. Be the leader and make the choices that best serve. I use as an example how I have clients communicate with me between sessions. I used to let them choose the method, but that created more obstacles to doing good work. I had to change the way I delivered in order to keep my promises to clients.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Today’s episode is the second in our series on offer design. And it’s all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this ties in with keeping your promises from Offer Design Part 1.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It doesn't really matter. Offer design begins with a promise. What is the promise that you're making? And do you know if you can keep it?

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk

Today, we're going to talk about how to bring it all home. This is a pretty straightforward closing.

The kicker here, and this is really important, is to tell them no. Listen in to find out why and how to close your consults.

For more details, visit illanaburk.com.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk