Post-pandemic, what value should associations provide their members; employers; industry; and their communities? What is their role? Prior to COVID19, many membership bodies struggled to define their value proposition. Given current socio-economic uncertainties, is it possible that the membership model is no longer valid? Some commentators suggest that the associations concept is past its sell-buy date and that professionals want (need) a new approach to professional development, representation, career support, etc. In the Associations Week special, our expert explores whether the future of associations is behind us.