Welcome back to Season 3 of the Good Mood Marketing™ podcast! In this episode, our hosts are joined by Sarah Johnson, National Director of Marketing and Brand Strategy, to take a behind-the-scenes look at the recent rebranding of Lincoln Property Company's residential division to Willow Bridge. 

Tune in for an engaging conversation as Sarah shares insights into the symbolism, history, and culture that shape the Willow Bridge name and brand identity. From the collaborative efforts with marketing agency IDEO to the active involvement of employees at every turn, every element of this rebranding journey is a fascinating blend of art and strategy. We also discuss how the Willow Bridge team successfully revealed the new identity to clients and team members, the timing and intricacies involved with a nationwide rebrand, as well as some fun insights along the way.

Opening the Door to a New Brand Identity
We’re excited to welcome back two very special guests to the Good Mood Marketing Podcast: David Williams and Kristen Poteet of Entryway (formerly known as Shelters to Shutters). Entryway has been a longtime for-purpose partner with Catalyst, and our latest venture with the Entryway team has been working together on their rebrand. Kristen and David walk through the process of their rebrand efforts through their eyes alongside the Catalyst team, and speak to the power of their mission, vision, and purpose-driven branding. Learn more about the Entryway team and their partnership with Catalyst by listening today.

The Art of Development
When it comes to building out a new brand, specifically for new community developments, timing is everything. From discovery to groundbreaking to grand opening, every milestone and marketing decision has value in achieving brand recognition and results before Presidium’s communities open their doors. We joined Presidium’s Director of Marketing and Training, Joanna Nosewicz, who shared her experience and strategies for building a strong identity (even when the building itself doesn’t exist yet). Listen today to learn more.

Joanna Nosewicz
Joanna Nosewicz has been in the real estate industry for just under nine years. As Director of Marketing and Training at Presidium, Joanna oversees marketing efforts for all of Presidium’s new developments. Learn more about Joanna’s experience by listening today.

The Rental Renaissance
On this episode, the #gmm crew talks through all things related to single-family homes and townhomes vs. apartments alongside Roger Daniel, founder and president of DMG Management. In the current real estate landscape, specifically rentals, both the #gmm crew and Roger have noticed the trends of residents gravitating toward rental homes in search of privacy, green spaces, and more. But how has this shifted the way marketers and property owners advertise without traditional amenities? Find out by listening today.

Roger Daniel
Roger Daniel is the founder and President of Daniel Management Group and is responsible for the day-to-day management and leasing of a portfolio consisting of more than 2,000 units around the broader Midwest. Prior to creating DMG, Roger held various positions in multifamily leasing, property management, acquisitions, and brokerage. Learn more about Roger’s expertise and background by listening today.

A Good Mood Welcome

We have a special episode this week welcoming our newest employee, Ben!
Ben Koester has joined the Catalyst team as our new Director of Digital Strategy. Our Good Mood crew had the chance to chat with Ben about his past experience as a digital marketer, agency culture, digital trends, and more. This is an episode you don’t want to miss!

Ben Koester
Ben has been working in the digital marketing space for more than 9 years. As Catalyst’s Director of Digital Strategy, Ben leads the development and management of integrated digital media plans, working alongside both our internal team and clients to consistently strategize and elevate performance. Learn more about Ben’s expertise by listening today.

At Catalyst, our values are at the core of why we do what we do. In our latest episode, Christy, Thomas, and Katie sit down to take an indepth look into each of our core values (Integrity, Passion, Intelligence, Mojo, and Empathy), and explain how our team meetings are split up among houses under each value. Our hosts go on to voice the positive impact of how team members are able to come together during these meetings through the process of teamwork, discussion, and a chance to give back. Learn more by listening today.

In part two, Christy, Thomas, and Katie continue their conversation on ChatGPT with Carmen Erdie, Web Developer at Catalyst. AI continues to be a hot topic in multiple industries, and one area of AI still remains a mystery to everyday users: Just how far can AI go? Find out by listening today.

Carmen Erdie
Carmen has been working with the interactive team as a Web Developer at Catalyst for almost three years. She builds websites with the user in mind. Carmen focuses on accessibility and usability, and is always looking for ways to improve her craft. Listen to today’s episode to learn more about Carmen’s expertise.

In this episode, Christy and Thomas sit down with Carmen Erdie, Web Developer at Catalyst, to discuss one of the hottest topics in marketing: ChatGPT. This form of generative AI has a hold on the industry in multiple ways with its power to generate content for copy, social media captions, slogans, blog topics, and even travel recommendations for your next vacation. While the sky’s the limit with ChatGPT, where do we draw the line on implementing this in our careers and everyday lives? Find out by listening today.

Carmen Erdie
Carmen has been working with the interactive team as a Web Developer at Catalyst for almost three years. She builds websites with the user in mind. Carmen focuses on accessibility and usability, and is always looking for ways to improve her craft. Listen to today’s episode to learn more about Carmen’s expertise.

In this episode, Christy, Thomas, and Mark from The Lone Star Podcast team up with our very own Allison Diep, Brand Strategy Manager at Catalyst, to talk through all things on trend for marketing in 2023. From content creators to renting by choice, redefining amenity spaces in apartment communities, highlighting the art and culture from previous generations, and more, this is an episode you don’t want to miss.

Allison Diep
Allison Diep has been working with the creative team as a Brand Strategy Manager at Catalyst for almost three years. She’s responsible for managing and supporting relationships with clients and any brand-related projects, including website launches, brand guides, naming, logos, and more. Find out more about Allison’s experience by listening today.

In this episode, Christy and Katie from Good Mood Marketing sit down with our very own Amber Pasquarelli, Visual Designer at Catalyst. From web design, to copywriting, to creating compelling video content — Amber just about does it all. So when it comes to wearing many creative hats, it’s important to also have a flexible work schedule and prioritize work/life balance. Listen today to learn more about Amber’s experience and our team’s views on balancing deadlines and life outside of work.

Amber Pasquarelli

Amber Pasquarelli has been working with the creative team as a Visual Designer at Catalyst for almost three years. She’s responsible for creating compelling campaign artwork, video content, and ad copy for a variety of clients. From student living, to multifamily, all the way to senior living collateral – her creative genius knows no bounds. Listen to learn more about Amber’s expertise and insights on marketing agency culture.