How do businesses build online media presence the way media companies and digital creators do? To answer this, Phillip discusses digital presence with a YouTube/Journalist/Entrepreneur: Jannah Bolds.

Having began as a journalist, Jannah built an online media company and monetized YouTube channel as an independent journalist/entrepreneur.

Discover the bridge between business and powerful digital influence with The Bold Opinion!

ExploreThe Bold Opinion: https://www.youtube.com/@TheBoldOpinion

Learn more about Sol Insights: ⁠⁠solinsights.com⁠⁠

Follow Good Morning, Market on YouTube: ⁠⁠https://www.youtube.com/@solinsights/⁠⁠

Connect w/ Phillip on LinkedIn: ⁠⁠@phillipscroggin⁠

Music credits:

Hip Hop Christmas by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Artist: http://www.twinmusicom.org/

Dance of the Sugar Plum Fairy by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100270

Artist: http://incompetech.com/

Much industry has been on fast-forward since the pandemic, perhaps none more so than retail. As merchants are pressured to operate smarter and market more creatively, it's difficult to keep up (much less get ahead).

Taylor West and her team at WS Development in Boston have been supporting and uncovering this evolution for 5+ years through The Retail Darwin Podcast. Join Phillip and Taylor as they deep dive on the present state of successful retail companies and how that projects into the holiday shopping season and beyond.

Follow The Retail Darwin Podcast: https://www.instagram.com/theretaildarwin/

Connect w/ Taylor: https://www.linkedin.com/in/taylorleewest/

Learn more about Sol Insights: ⁠solinsights.com⁠

Follow Good Morning, Market on YouTube: ⁠https://www.youtube.com/@solinsights/⁠

Connect w/ Phillip on LinkedIn: ⁠@phillipscroggin

Jennifer Jenkins has always wanted to have a say at the table. Thus, she has found herself opening and operating over five businesses since 2011 (including her new venture of Coffee Fox Roasting Co).

Learn the story of one of the creative entrepreneurs in the Coastal Empire, and how you can turn small business into an art form.

Explore Coffee Fox Roasting: https://thecoffeefoxroastingco.com/

Learn more about Sol Insights: solinsights.com

Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/

Connect w/ Phillip on LinkedIn: @phillipscroggin

A business does not have to pursue audience building to grow, but a strong audience makes long-term growth much easier. Dan Sanchez knows this better than most, having grown many businesses through strategic audience building.

Phillip interviews one of the most influential marketing voices to figure out how to influence customers...even when they are not actively shopping.

Get the Danchez newsletter: https://danchez.com/

Learn more about Sol Insights: solinsights.com

Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/

Connect w/ Phillip on LinkedIn: @phillipscroggin

Have you tapped into the $16B industry that is influencer marketing? Want to know if research shows your customers are being influenced on social media, and which channels drive the best results?

It's time to discuss influencer marketing! Join Phillip as he covers the latest data and industry research on one of the most engaging marketing tactics.

Learn more about Sol Insights: solinsights.com

Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/

Connect w/ Phillip on LinkedIn: @phillipscroggin

OpenAI released ChatGPT less than a year ago, yet it has thrown the marketing world for a machine-learning loop. For small and mid-sized businesses, should they be using AI right now? If so, how (and to what ends)?

Join Phillip as he documents his interactions with the trendiest tool on earth, and shares the outlook for this new industry as it approaches its first birthday.

Learn more about Sol Insights: solinsights.com

Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/

Connect w/ Phillip on LinkedIn: @phillipscroggin

The first step to customer-centricity is a customer-base audit. Join Phillip as he interviews book co-author, Peter Fader, on how to analyze the actual customers generating the numbers on financial statements. 

Peter Fader is founder of analytics and research firm, Theta, as well as a leading professor of marketing at The Wharton School of Business (University of Pennsylvania). The book he co-authored starts business leaders on the path toward really getting to understand your customers’ buying behavior as well as the health of your overall customer base.

Get The Customer-Base Audit: Wharton School Press

Explore Theta: https://thetaclv.com

Learn more about Sol Insights: solinsights.com

Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/

Connect w/ Phillip on LinkedIn: @phillipscroggin

An unprecedented amount of customer data is at your finger tips. For decades, everyday businesses could throw their hands up given a lack of software, data sets, and resources. No more.

Join Phillip as he explores a needed revolution in the way small businesses understand customer behavior...and grow accordingly.

(Special announcement enclosed)

Learn more about Sol Insights: solinsights.com

Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/

Connect w/ Phillip on LinkedIn: @phillipscroggin

Earlier this year, Phillip highlighted the business lessons from Moneyball, the story of small budget Oakland As using analytics to maximize value and thus, changing an entire industry.

Fast forward to August, and two MLB teams are playing this lesson out in real-time: The New York Mets and The Atlanta Braves.

Join Phillip as he breaks down the business lessons on these parallel stories and discusses the accessible methods for hunting and maximizing value in your own business.

Learn more about Sol Insights: solinsights.com

Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/

Connect w/ Phillip on LinkedIn: @phillipscroggin