Good Times Great Brands

By Genevieve Lehunt-Alderman

Go behind the scenes with Australia's most exciting founders to find out what it really takes to create a cult brand and scale-up your start-up.

Hosted by Genevieve Lehunt-Alderman

A po

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5

11 ratings

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FAQs about Good Times Great Brands:

How many episodes does Good Times Great Brands have?

The podcast currently has 97 episodes available.

Good Times Great Brands episodes:

March 19, 2024 Frank Body and Willow & Blake: Marketing, Beauty Brand, Investment, Retail Growth, Hustle Culture
There's no way you could be in the Australian small business scene and not know today's guest. Bree Johnson is a cofounder of creative agency Willow & Blake and international beauty success story Frank Body. We are covering it ALL in this episode - from starting her entrepreneurship journey by launching a creative agency, bringing a beauty product to market and then seeing explosive growth both online and in national and international retailers, to all the common mistakes she sees businesses make when it comes to branding - and finally our thoughts on girlboss hustle culture and language and the vibe shift in the entrepreneurship space.

Keen to learn more from Bree? Check out Of Course to become a branding expert - https://course.willowandblake.com/

For more find us on Instagram @goodtimesgreatbrands and TikTok @sundayagency

Hosted on Acast. See acast.com/privacy for more information.
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59min
March 12, 2024 5 Questions with July Luggage
Find out from July Luggage founder Athan Didaskalou: favourite program or business tool, first role hired for, biggest business challenge to date, common mistakes he sees small businesses making, favourite business book or inspiration.

For more follow the podcast on IG @goodtimesgreatbrands and TikTok @sundayagency

Hosted on Acast. See acast.com/privacy for more information.
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16min
March 10, 2024 Marketing Mini: 5 Most Common PR Mistakes Entrepreneurs Are Making
Marketing Mini - Want to know the 5 most common mistakes I see entrepreneurs and small business owners make when they pitch to the media? Then this episode is for you. Don't pitch the media until you have listened to this ep!

For more PR for small business tips follow @sundayagency on TikTok and @sundayagency.pr on Instagram
visit sundayagency.com.au

Hosted on Acast. See acast.com/privacy for more information.
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13min
March 05, 2024 July: Partnerships, Affiliate Marketing, International Expansion, Corporate Gifting
We are BACK for a new year and new season - and with a new name! Welcome to the Good Times Great Brands Podcast.

Today I chat to co-founder of Australian luggage brand July - Athan Didaskalou and PR & Partnerships Lead at July, Lily Rayner. We are covering it ALL in this episode - startup funding, international expansion, retail partnerships, affiliate marketing and incredible partnerships - including their upcoming partnership with the Australian Olympics team.

Find July online and on IG at july.com.au and @july

Follow Good Times Great Brands Podcast on IG @goodtimesgreatbrands

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56min
March 04, 2024 Monday Marketing Mini: What To Pitch To The Media In March
Want to know what you should be pitching to the media in March? Today's Marketing Mini gives you all the insight on what needs to be in your small business PR strategy this month.

Want more PR for small business goodness? Find @sundayagency.pr on Instagram and @sundayagency on TikTok

Hosted on Acast. See acast.com/privacy for more information.
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11min
March 03, 2024 Monday Marketing Mini: What To Pitch To Media In March
MONDAY MARKETING MINI: What should you be pitching to the media in March? In this mini episode I let you know exactly what PR angles you should be pitching to the media, what needs to be included in your media assets and how to work out exactly who you should be pitching.

Want more PR for small business goodness? Find Sunday Agency on Instagram @sundayagency.pr and TikTok @sundayagency

Hosted on Acast. See acast.com/privacy for more information.
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12min
November 28, 2023 How Was Your Year? with Anaita Sarkar - Hero Packaging
Dive into the world of online entrepreneurship and sustainability with Anaita Sarkar, the force behind Hero Packaging. While previous episodes delve into the details of Anaita's various brands, this conversation sheds light on the unique challenges and triumphs she faced, balancing a business and family life with her partner and three kids.Anaita's journey is a testament to resilience and adaptability. Balancing the demands of running a business with a family dynamic means work is seamlessly integrated into their lives, making it enjoyable for the kids but flexible enough for family needs. She candidly shares the tough decisions they made, including downsizing and adjusting business operations due to cash flow issues. Anaita emphasises the critical importance of cutting back to essentials for brand survival, regardless of its success.Throughout the episode, Anaita reflects on the strength of personal branding and how it has been a lifeline during challenging periods in their businesses. The ability to find a tolerable way to provide value has not only strengthened the Hero Packaging brand but has also infused financial support into their other ventures. Join us for this insightful conversation as Anaita Sarkar shares her entrepreneurial journey, demonstrating the resilience needed to navigate the highs and lows of business.Find Hero Packaging on Instagram, and visit their websiteConnect with Behind the Brand on Instagram and TikTok
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54min
November 21, 2023 Lust Minerals: B2B sales, e-commerce, $300k rebrand project
Step into the world of beauty entrepreneurship with Stacey Hollands, the visionary force behind Lust Minerals. With a decade of experience in the beauty industry, Stacey's journey is a masterclass in blending passion, business acumen, and a sky's-the-limit mindset inherited from her entrepreneurial parents.Stacey's unique path involved convincing her parents to let her finish school early to pursue beauty school, setting the stage for a career that seamlessly evolved from B2B sales to dominating the e-commerce space. The strategic shift from B2B to e-commerce was driven by Stacey's astute understanding of salon needs, acquired during her time in the industry. As demand surged, the Lust Minerals team expanded, overcoming skill shortages by bringing in specialised talent.In 2020, Lust Minerals underwent a $300k rebranding, a testament to Stacey's commitment to ensuring the brand's aesthetic matched the quality of its products. The brand not only sells beauty products but also invests in its community through initiatives like Lust Beauty School, a free resource reinforcing their commitment to community building. Stacey shares invaluable insights about inspiration, cautioning against getting stuck in the comparison game and encouraging entrepreneurs to draw inspiration from their communities and, most importantly, from within.Find Lust Minerals on Instagram, and visit their websiteConnect with Behind the Brand on Instagram and TikTok
Hosted on Acast. See acast.com/privacy for more information.
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41min
November 14, 2023 COgear: Male Dominated Industry, Apparel Manufacturing, B2B Sales
In this compelling episode of Behind the Brand, we explore the remarkable journey of Kym O'Leary, the visionary behind COgear, a pioneering brand that specialises in bespoke safety and worksite wear for women in the mining industry. Kym's story is a testament to resilience and determination, as she defied the odds to bring her unique products to a traditionally male-dominated sector.
Kym's path was far from conventional; she dropped out of school at 15, only to find her way back through TAFE and eventually into the mines of Queensland. Learning on the job, she identified a significant gap in the market for women's bespoke mining wear. With no business background and limited access to the internet in remote mine sites, Kym embarked on a challenging journey, including facing failures along the way.
Despite early setbacks and her initial design's flaws, Kym's unwavering determination led her to quit her job and embark on an epic journey, travelling across the country, door-to-door, to sell her products. Her fortunes took a turn when BHP recognized the need for women's mining wear, and they offered to support her with a minimum order quantity. This provided the breakthrough she needed, and COgear soon found its place in the mining industry. Kym's story is a testament to the resilience and adaptability of small businesses, and her willingness to bend her business around her life showcases the incredible power of determination.
Join us for this inspiring conversation with Kym O'Leary, where we explore her incredible journey, the challenges she overcame, and her passion for making workwear tailored to women in the mining industry.

Find COgear on Instagram, and visit their website
Connect with Behind the Brand on Instagram and TikTok

Hosted on Acast. See acast.com/privacy for more information.
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43min
November 07, 2023 FUNDAY Sweets: Food Manufacturing, FMCG Sales, R&D
Today we have the pleasure of delving into the delightful world of healthy confectionery with Daniel Kitay, the founder of FUNDAY Sweets. Daniel's journey is a testament to his passion for wellness and his bold leap from a well-paid job into the entrepreneurial realm. With a background in regulatory aspects of products, primarily in the wellness industry, he applied his knowledge to create gummy products that would revolutionise the confectionery market.
FUNDAY Sweets experienced significant growth, thanks to a pivotal moment when Chemist Warehouse placed a substantial initial order and their own online store flourished. Daniel discusses the challenges of breaking into major retailers like Woolworths and Coles, emphasising that the days of easily securing a spot on their shelves are gone. He highlights the competitive nature of the food and beverage industry, where the first few weeks can determine a product's fate.
Daniel shares a valuable perspective on the notion of quitting, asserting that quitting at the right time can be a positive decision. The future for FUNDAY Sweets looks promising, with plans to expand to more retailers in Australia and exploring opportunities for global expansion.
Tune in to explore the sweet success story of FUNDAY Sweets and Daniel Kitay's journey to healthier confectionery.

Find FUNDAY on Instagram, and visit their website
Connect with Behind the Brand on Instagram and TikTok

Hosted on Acast. See acast.com/privacy for more information.
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51min

FAQs about Good Times Great Brands:

How many episodes does Good Times Great Brands have?

The podcast currently has 97 episodes available.