Good Times Great Brands

In this episode, I sit down with the visionary entrepreneur Sophie Doyle, the mastermind behind The Fable, a flourishing online brand specialising in silk tops and sleepwear that has been redefining elegance since its inception in 2015.

The Fable was born out of Sophie's desire for the ultimate silk shirt. Drawing inspiration from the enchanting silk factories in India, Sophie embarked on a journey that encountered cultural barriers and challenges. Tune in to discover how Sophie navigated these obstacles and learned the power of persistence in overcoming barriers. She reveals the mantra that guided her - if you can push hard enough, you can achieve what you need, even in unfamiliar territories.

Starting with just three colours and a bootstrap mindset, Sophie advocates for the philosophy of doing one thing and doing it well. She delves into the concept of cost per wear and how quality pieces endure. The unexpected turn of events brought about by the COVID-19 pandemic compelled The Fable to expand internationally, driven by changing consumer behaviours and needs.

Sophie takes us behind the scenes as she unravels the process of mastering both development and e-commerce. Her passion for her business shines through as she shares how she embraced the chaos and unpredictability of entrepreneurship. Join us for this compelling episode as we explore the silk-spun journey of Sophie Doyle and her unending quest for elegance and excellence with The Fable.

Find The Fable on Instagram, @fablearchive, and visit their website

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Join us in this exciting episode as we sit down with the talented twin sisters Alisa and Lysandra Fraser, renowned interior designers turned eco-warrior entrepreneurs. They share their inspiring journey of identifying a gap in the market and creating the beautifully designed personal care products brand, AL.ive Body, to transform homes into havens combining beauty and self-care.

Coming to us live from a bustling building site, Alisa and Lysandra take us back to life before "The Block" fame and how their passion for interior design laid the groundwork for AL.ive Body's success. With a product range now boasting 7 captivating colors, they recount the challenges they faced along the way, from managing suppliers to building a dedicated team and navigating cash flow.

Launching their venture during the unprecedented COVID lockdowns presented its own set of obstacles, but the resilient duo persevered and found their way to thrive. They divulge how they split their time and have overcome teething issues, ultimately finding their groove as business partners and sisters.

With e-commerce sales soaring to over 100% growth in the past 12 months, Alisa and Lysandra share their secrets to success - sticking to their strengths and wisely outsourcing where weaknesses lie. Don't miss this power-packed episode as they offer valuable tips for other e-commerce brands looking to make a mark in the competitive world of sustainable and stylish personal care products.

Find AL.ive Body on Instagram, @al.ive_body, @al.ive_baby, @alisa_lysandra and visit their website

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Today we take a journey with Mike Smith, the visionary mind behind Zero Co., an innovative zero waste household product that's taking the world by storm. Tune in as we uncover how their groundbreaking crowdfunding campaign raised a staggering $5 million in just over 5 hours.

Inspiration can strike at the most unexpected moments, and for Mike, it was during a life-changing trip to 27 countries with his now wife. Witnessing the heartbreaking sight of rubbish strewn across even the most remote places, they were spurred to take action. Learn how this eye-opening journey led to the creation of Zero Co., a company driven by a passion to make a difference and create a cleaner world.

Crowdfunding campaigns can be a make-or-break moment for aspiring entrepreneurs. Mike shares the remarkable story of Zero Co.'s campaign, which rallied 3,200 stakeholders to support their mission. Discover invaluable advice on how to build a strong community around a crowdfunding campaign and leverage the power of collective action.

Mike discusses why authenticity and admitting mistakes are the keys to connecting with consumers who yearn for companies that genuinely care about their impact on the planet.

Join us as we explore the fascinating journey of getting Zero Co. products into major retailers like Woolies and get a sneak peek into the exciting new products soon to be unveiled in the Zero Co. range. This episode is a testament to the power of passion, perseverance, and a shared vision to create a sustainable future for generations to come.

Find Zero Co. on Instagram and visit their website

Connect with Behind the Brand on Instagram and TikTok

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Come with me on a chocolate-y business journey with none other than the man himself, Pana Barbounis of Pana Organic. To say I was fan-girling all episode would be an understatement. I am not only a loyal customer of the Pana Organic brand, but have watched the business grow and grow and grow since it's early days. 

Pana and I chat about his personal development journey that ultimately led him to create a brand with such strong values, the decision to open cafes and retail stores, how the brand expanded overseas, taking on investors and moving into major retailers - and so much more!

Find Pana Organic on Instagram @pana_organic

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Today we are getting DEEP, and talking all things business, mindset, and growth with renowned makeup artist and now brand founder Hilary Holmes of Holme Beauty. 

One thing I LOVE about Hilary and her approach to business, as you will hear, is that every step she took in the early years of her business was carefully designed to lead her to her current business goals - being a beauty brand founder. 

Find Hilary online @hilaryholmesmakeup @holmebeauty

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It’s not easy to fit an 18 year business history into one episode, but we definitely tried our best. Today we are going behind the brand of Moxie with founder Mia Klitsas who shares all the blood (literally), sweat and tears it took to become an innovator and market leader in the period care space.

I absolutely loved this chat with Mia - i found her to be such a kind, gracious and humble guest who is so incredibly passionate about changing people’s perceptions of, and experience with period care products.

Find Moxie online at moxie.com.au and on IG and TikTok @moxiehq

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To start this new season off I wanted to bring back my very first guest, whose life has also changed big time since we spoke in early 2021! Now if you havent already listened to the original episode, I really suggest you do because it will give you all of the background on her early career and first business, The Blow. In that episode we focused solely on The Blow, however this hugely talented entrepreneur is also co-founder of The Memo, which is the brand we will be chatting about today, and the person I am talking about is of course non-other than Phoebe Simmonds. 

In this episode we talk all things growing an e-commerce business, growing into your own customer and navigating the world of business ownership as a new parent.

Find Behind the Brand on Instagram and TikTok @behindthebrand.podcast

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SEASON FINALE EPISODE

In this week's season finale episode, I welcome back the founder of  Tribe Skincare, Kayla Houlihan, who sits down and share her must-know 12  pieces of advice for all small business owners! This chat is full of  absolute gold and I had so much fun recording this motivational and  actionable episode as a very special finale for the year!

Wishing all Behind the Brand listeners a beautiful summer break - I  will be back in the new year, fresh from maternity leave (eek!) with a  new season of incredible entrepreneur interviews for you each week!

Find Kayla and Tribe Skincare on IG @tribeskincare and TT @tribeskincare

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