Good Times Great Brands

When you think of knitting, you think grandmas making questionable scarves right? Not anymore! Meet Cardigang.

Cardigang is the lockdown brainchild of co-founders, Cat Bloxsom  and Morgan Collins who were looking for something to keep them connected  and calm during Melbourne’s harsh Covid lockdown in 2020. Instead of  baking sourdough, they decided to give knitting a go and with the help  of YouTube, taught themselves how to knit. Their creations quickly  caught the eye of family and friends and the idea for Cardigang was  born.

Cardigang now sells over 30 knit kits, from beanies and scarfs,  to jumpers, vests and cardigans. All their custom, cosy-chic knit kits  are made for beginners, by beginners and give even the  never-knitted-before knitter all the confidence and gear they need to  knit a masterpiece.

Find Cardigang on IG @cardigang_knits and online at cardigang.com.au

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What do Sir Richard Brandson, Tony  Robbins, Marie Forleo and Emma Grede all have in common? Oh no biggie..  just that all these industry leading and disrupting names have been  interviewed by this week's guest!

Nathan Chan started founder in 2013, after realising that the newly  emerging entrepreneur industry needed to do more to support its up and  coming talent.

With a top rated podcast, magazine with some of the world's best  gracing the covers, and a vault of educational resources that teach  entrepreneurs literally everything they could ever want to know - Foundr  is taking the business world by storm.

Find Foundr on Instagram @foundr and online foundr.com

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If there is one thing that you NEED to be doing as a small business  owner, it's putting yourself forward for business awards! Not only are  they usually free to enter, if you make it to the finalist list, the  benefits are limitless.

In this week's episode I talk you through which types of business  awards you should be entering and why, and how to make the most of them!

Want more Behind the Brand? Find us on Instagram and TikTok  @behindthebrand.podcast or for more small business PR information find  me @sunday.publicrelations

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You may have heard the term 'media kit' before and have no idea  exactly what it means! In this week's episode I break down exactly what  goes into a media-worthy media kit - something that ALL small businesses  must have in their toolkit for PR success.

Want more Behind the Brand? Find us on Instagram and  TikTok @behindthebrand.podcast or for more small business PR information  find me @sunday.publicrelations

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Welcome to part four of my six-part PR  Toolkit mini-series. This week I will be talking about how we can work  out if PR is really worth the it, and how we can measure our return on  investment for PR activity - whether that is DIY or using an agency.

Want more Behind the Brand? Find us on Instagram and TikTok  @behindthebrand.podcast. For more small business PR inspiration find my  mini-PR agency Sunday Public Relations on Instagram  @sunday.publicrelations.

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Welcome to episode three of my six-part PR Toolkit mini-series. This  week I will be taking you through the difference in public relations  approaches for both product-based and service-based businesses, and what  you need to get yourself ready to start pitching!

Want more Behind the Brand? Find us on Instagram and  TikTok @behindthebrand.podcast. For more small business PR inspiration  find my mini-PR agency Sunday Public Relations on Instagram  @sunday.publicrelations.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In need of a little motivation? Look  no further! In this week's episode I pull together the best of the best  advice from all of my guest this season, into one inspiring episode that  will give you the extra boost you are looking for.

A big thank you to everyone for tuning in each week this year to the  podcast - it has been a pleasure bringing you interviews with some of  Australia's most exciting entrepreneurs each week and I can't wait to be  back with more after the mid-year break.

Want more Behind the Brand? Find me on Instagram and TikTok @behindthebrand.podcast

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This is the episode I wasn't sure that I could bring myself to  record. I have hinted over the last year about my past business that I  founded, and thought it was about time I sit down and tell the story -  the good and the very bad.

If there is any lesson people take from this episode, it's that it's  okay to know when something (your business or other) isn't serving you  anymore and that it's time to walk away. After everything that I made it  through over the four years of my first business journey, the one thing  I know for sure is that what makes a business special and successful,  isn't the product, it's you.

This episode is very emotional and was very difficult for me to  record and I hope that you find a connection to my story - and if you  do, I would love to hear from you.

Find me on Instagram and TikTok @behindthebrand.podcast

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