Good Times Great Brands

How do you go from sourcing products to  help solve your own pain points when getting ready for a night out, to  starting a hugely successful brand and moving to New York? That's  exactly what I discuss with Michelle Hu today when I take you Behind the  Brand of Etoile Collective.

Find Etoile Collective at @etoilecollective on IG and TikTok and Michelle on TikTok at @michelleatetoile

Want more Behind the Brand? Find us on Instagram and TikTok at @behindthebrand.podcast

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Today I welcome an absolute powerhouse  couple to the podcast who have launched successful brands in the food,  supplement and now apparel industries! Leah Itsines and Mitch Caon are  the hardworking duo behind brands BARE, Yes Please Health and Soli Sleep  - and they are just getting started! I had the opportunity to work with  Leah and Mitch a few years ago, and am so excited to share their  incredible business journey with you in this episode!

Find Leah and Mitch online @leahitsines @mitchcaon @bareguide @yespleasehealth @solisleep

Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

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How do you turn customers into not just raving fans, but into an army of  passionate and loyal ambassadors? Today I sit down with Karina Irby,  founder of body-positive, feel-good bikini brand Moana Bikini and we  chat all things design, manufacturing and building a community.

Find Karina online @karinairby and Moana Bikini @moana_bikini

Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

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Today I sit down with Amal Wakim - co-founder and owner of Equalution. With an industry leading, internationally loved nutrition app, Amal made her debut on the Forbes 30 under 30 in 2021 and hasn't looked back since.

Find Amal online @amal.wakim and Equalution @equalution

Want more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

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SEASON FINALE EPISODE

How do you turn an idea between two friends, into a must-have brand with international distribution and a cult following? Nakedvice founders Jessie Gargan and Sarah Hanan take me behind the brand in this week's incredible chat!

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Did you know that female pleasure  products can't be advertised on social media? Neither did I. And when  today's guest Ty Hodgson found this out for herself, she knew she had  found her mission. Oh My Vibes is the feel-good, non-sleazy vibe company  with a mission to normalise conversations around female pleasure. I  fell in love with Oh My Vibe's incredible branding and when I heard Ty's  story and passion, I knew I needed to interview her!

Want more? Find @behindthebrand.podcast on Instagram

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The word 'game-changing' gets thrown around a lot, but in the case of  today's guest it couldn't be more accurate! Courtney Ray, founder of  Daily Blooms turned the flower delivery industry on its head with her  same day, daily arrangement business model. Starting with just 7 orders a  day which she arranged herself in a storage shed, to over 1000 orders a  day and an incredible team of professionals - Courtney's story of  taking on an industry that needed a good shake up is incredible!

Want more? Find us at @behindthebrand.podcast on Instragram

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How do you turn a common problem into a  first of it's kind product, scale to over 1000 stores Australia wide -  and then completely pivot into an e-comm brand? This is exactly what I  ask the powerhouse mother-daughter duo behind The Smoothie Bombs!  Celebrating ten years in business this month, Cinzia and Lana are proof  that unwavering belief in your brand and the willingness to put in the  hard work - even while nobody is watching, are the key to ongoing  success.

Want more? Find us @behindthebrand.podcast on Instagram

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Would you love to see your brand featured in the pages of a glossy  magazine? In this week's episode I am joined by Elise Wilson and  Gabriella Del Grande, two of the incredible women of Are Media behind  iconic titles such as Woman's Day, Who, New Idea, Take 5, That's Life  and TV Week. We chat all about the world  of magazines, what a day in the life looks like for them both, and they  share their expert advice on how small businesses can work wi​​th  magazines and score those coveted PR placements!

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In today's solo episode I am taking you  through all the pros and cons of the different ways you can do PR as a  small business owner- doing it yourself, hiring a freelancer and engaging an agency. Knowing how to get started is one of the biggest steps for any small business and there is no one-size-fits-all approach. In this episode I will help you decide which is best for you and your business!

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