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Good Times Great Brands
Good Times Great Brands episodes
- Toast Society with Alexandra BabyskaThis week's guest was inspired by a walk I took with my friends one morning - when 3/4 of them were wearing the same brand of puffer jacket, I knew I had to look into the brand!
Alexandra Babyska is the co-founder of Toast Society who is taking Instagram (and wardrobes) by storm. In this episode we chat about all things growing an apparel brand, working with influencers, hosting launch events and the hurdles that come with scaling in the apparel industry.
Shop with Toast Society online: https://toastsociety.com/
Follow Behind The Brand on IG @behindthebrand.podcastHosted on Acast. See acast.com/privacy for more information.
52 min - Plann with Christy LaurenceThis week we go Behind The Brand of Australian-grown tech startup Plann. Christy Laurence built Plann from the ground up, and has turned it into the best social media scheduling tool in the market.
Christy takes us on the journey from coming up with the idea for Plann, swapping skills in order to build without funding, what it's really like in Silicone Valley and all the challenges she has faced along the way!
Sign up to Plann: https://www.plannthat.com/
Follow Behind The Brand: @behindthebrand.podcastHosted on Acast. See acast.com/privacy for more information.
47 min - Tribe Skincare with Kayla HoulihanWhat do you do when you find a gap in the market while working as a beauty therapist? You create your own product line and test it on your customers, that's what! Today I'm joined by the founder of Tribe Skincare, Kayla Houlihan - who used her expert skincare knowledge, access to real life potential customers, and knack for business to create a brand that has become an Australian skincare phenomenon.
Want to get your hands on a copy of my FREE Press Release Template? Leave a written review on Apple Podcasts, and send a screenshot via Instagram to @behindthebrand.podcastHosted on Acast. See acast.com/privacy for more information.
48 min - Grief Journal with Jo BetzSEASON 1 FINALE EPISODE
I couldn't think of a better way to end Season 1 of the podcast than with this week's heart-to-heart interview with my beautiful guest Jo Betz.
For most of her career Jo has been a marriage celebrant, until an unforeseen tragedy turned her world upside down.
If you or anyone you know is struggling with grief, you can purchase Grief: A Guided Journal online HEREHosted on Acast. See acast.com/privacy for more information.
1 hr 4 min - Bravery Co with Emily SomersWe are about to get very deep and meaningful in this episode. I am so thankful to my beautiful guest Emily Somers for sharing her story so candidly, it definitely was not an easy story to tell.
You see, unlike a lot of entrepreneurs who start their businesses after seeing a gap in the market in their everyday life, Emily found the gap in the market for her brand Bravery Co while she was going through cancer treatment.
I’ll let Emily tell you her story, and I am sure you will agree that Emily and Bravery Co are going to be unstoppable.
Shop Bravery Co online HERE
Follow Bravery Co on Instagram HEREHosted on Acast. See acast.com/privacy for more information.
56 min - How To Become A Paid Speaker In Your Industry with Suz ChadwickI am so excited to bring you this week’s episode with my brilliant guest Suz Chadwick. Suz is a branding, business and speaker coach - who is on a mission to teach female entrepreneurs to be bold and claim their space in their industry.
Today we are chatting about becoming an expert speaker in your field, because in my opinion speaking - whether that be in person at events, on a panel or even on other people’s podcasts - is an amazing form of publicity or PR, that should absolutely be part of your brand strategy.
Download Suz's FREE Speaker Workbook HERE
Follow Suz on Instagram HEREHosted on Acast. See acast.com/privacy for more information.
51 min - Sell Anything Online & Hero Packaging with Anaita SarkarUsually my episodes are either a marketing lesson OR a behind the brand story, but today’s episode is a little bit of both and I absolutely love that. My guest is Anaita Sarkar, a serial entrepreneur who not only knows how to grow super successful ecommerce businesses, but is also one of my favourite people to follow on social media because of her business truth-bomb dropping content.
Anaita is the co-founder of Hero Packaging, which, if you like online shopping you have most likely received your order in one of their signature compostable mailers. Hero Packaging is now a multi-million dollar brand that supplies some of Australia’s largest ecommerce stores and completely changed the game when it comes to B2B product marketing. Anaita is also the author of Sell Anything Online - the no-fluff, straight to the point, small business guide on how to grow sales using digital marketing.
In this episode Anaita takes me through her business journey - from her first business, to Hero Packaging and now Sell Anything Online. She is a straight-talking powerhouse full of inspiration and after recording this episode I felt so motivated and determined to get stuck into my own business growth!
Buy the book Sell Anything Online here
Follow Anaita on Instagram hereHosted on Acast. See acast.com/privacy for more information.
51 min - How To Stop Giving A Fk And Put Yourself Out There with Kat JohnOne of the most common hesitations I hear as a small business PR is: i'm scared! Scared of what other people will think, scared of getting rejected. Don't worry, you're not alone.
In today's episode the amazing Kat John, creator of the global ZEROFKS movement, teaches us how to get out of our heads and feel confident putting ourselves and our businesses out there.
*Language warning for this episode*
To find out more about Kat and the ZEROFKS movement visit: www.katjohn.com.au
Follow Kat on Instagram hereHosted on Acast. See acast.com/privacy for more information.
40 min - The Sheet Society with Hayley Worley
Let me ask you a question - when you think of bedding, what do you think of? Well these days you think of beautiful colours and textures, Instagram worthy beds that you just want to dive in to and being able to mix and match your bedding to suit your personality and mood. But ten years ago? It was all stock-standard sets encased in plastic wrapping that you had to fork out an arm and a leg for without even being able to feel the fabric that you would be spending the night with. That’s where today’s guest comes in. After working in fashion production, Hayley Worley saw an opportunity in the market and took it upon herself to do things differently and change the way people shopped the bedding category - and with this, The Sheet Society was born. With online, brick and mortar stores, Hayley and her team create a customer experience that goes above and beyond at every touch point, and today she shares her journey for us all.
If you love today’s episode with Hayley, I would love if you would subscribe to the podcast on Apple or Spotify and leave me a review on Apple podcasts!
Follow The Sheet Society on Instagram here
Follow Behind The Brand of Instagram hereHosted on Acast. See acast.com/privacy for more information.
48 min - How To Create Massive Engagement Using Reels with Monique LombardoDoes the thought of filming a reel kind of make you want to crawl into a hole and hide? Well that was me before recording today’s episode. But after chatting to Monique Lombardo - founder of Socialista and co-founder of Rise With Reels - I felt so excited and empowered to start creating reels - even though part of me absolutely feels too old and uncool for it. As part of our deal I promised Monique that prior to this episode going live I would post at least one reel, and as a woman of my word I did just that. Monique talks to me today about why all small businesses NEED to be using reels as part of their content strategy, and exactly what kind of content you can create - it totally doesn’t have to be all pointing and dancing - because trust me I am NOT a dancer.
Follow Monique on Instagram here
Follow Rise With Reels on Instagram here
Follow Behind The Brand on Instagram hereHosted on Acast. See acast.com/privacy for more information.
40 min
About Good Times Great Brands
From the publisher's feed
Go behind the scenes with Australia's most exciting founders to find out what it really takes to create a cult brand and scale-up your start-up.
Hosted by Genevieve Lehunt-Alderman
A…
podcast by Sunday Agency
Hosted on Acast. See acast.com/privacy for more information.