In Good to Great, Jim Collins presents his groundbreaking research into why some companies achieve sustained success while others plateau or fail. Based on a five-year study of companies that made the leap from good to great, Collins identifies key principles that set these high-performing organisations apart. Concepts such as Level 5 Leadership, the Hedgehog Concept, and the Flywheel Effect illustrate how disciplined people, disciplined thought, and disciplined action drive remarkable transformation. In this episode, we explore Collins' insights on building a culture of excellence, fostering visionary leadership, and maintaining focus on core values. Tune in to learn what it takes for companies—and individuals—to achieve greatness and stay there.