Join Henry Heredia, Director of Product Development, and Digital Marketing Specialist Melanie Montaagudo from OMG National as they dive into the evolving world of Google Ads and Local Service Ads. Discover how the digital marketing landscape has transformed, what clients are experiencing, and the essential strategies businesses need to stay competitive and drive profitable leads. From understanding the "pay-to-play" reality of search results to leveraging comprehensive product stacks, Henry and Melanie share expert insights for sustained growth.

Chapters & Titles

0:00 🚀 Welcome: Google Ads & Local Service Ads Discussion

0:30 📈 The Evolving Google Ads Landscape

1:09 🥊 Increased Competition & Lead Challenges

2:34 💰 Pay-to-Play: Sponsored Ads on Google Search

3:41 🌐 Beyond Search: Display & Retargeting Explained

6:26 💸 Rising Lead Costs & Understanding ROI

9:29 ✨ User Experience: Outranking Just Ad Spend

12:03 ❤️ Google's Priority: User Experience is Key

12:44 🛠️ The Ideal Home Service Product Stack

16:14 ✅ Final Advice: Trust, Patience & Smart Investment

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com