Join Henry Heredia, Director of Product Development, and Digital Marketing Specialist Melanie Montaagudo from OMG National as they dive into the evolving world of Google Ads and Local Service Ads. Discover how the digital marketing landscape has transformed, what clients are experiencing, and the essential strategies businesses need to stay competitive and drive profitable leads. From understanding the "pay-to-play" reality of search results to leveraging comprehensive product stacks, Henry and Melanie share expert insights for sustained growth.

Chapters & Titles

0:00 🚀 Welcome: Google Ads & Local Service Ads Discussion

0:30 📈 The Evolving Google Ads Landscape

1:09 🥊 Increased Competition & Lead Challenges

2:34 💰 Pay-to-Play: Sponsored Ads on Google Search

3:41 🌐 Beyond Search: Display & Retargeting Explained

6:26 💸 Rising Lead Costs & Understanding ROI

9:29 ✨ User Experience: Outranking Just Ad Spend

12:03 ❤️ Google's Priority: User Experience is Key

12:44 🛠️ The Ideal Home Service Product Stack

16:14 ✅ Final Advice: Trust, Patience & Smart Investment

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Is your Google Business Profile (GBP) suddenly suspended? You're not alone. In this episode of the Google Business Buzz podcast, we sit down with Kirby, our GBP Team Lead, to uncover why Google is enforcing stricter policies and what it means for legitimate small businesses like yours.

We break down the complex process of getting reinstated and share expert strategies to protect your profile from future suspensions. Don't let your most valuable local marketing tool disappear overnight!

In this episode, you'll learn:

• Why Google is cracking down on profiles to improve user trust and fight spam.
• The common mistakes that get legitimate businesses suspended and how to avoid them.
• How to navigate frustrating Google Support and communicate effectively.
• How to properly document your business to prove your legitimacy to Google.
• Why a verified GBP is more important than ever in the era of AI search.
  
  

Struggling with a suspension or want to bulletproof your Google Business Profile? We can help.
Call our experts for a free consultation at 800-789-4619.
Visit our website: https://omgnational.com/contact/

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Are your Facebook and Instagram ads not delivering the results you expected? 😫 The game has COMPLETELY changed! In this episode of Google Business Buzz, we sit down with Meta Ads expert and Director of Sales at OMG National, Christopher Blake, to uncover the secrets behind successful Meta advertising in 2025.

Forget the old ways of hyper-specific targeting. Chris breaks down why your ad's creative—the video, the image, the text—is now the most powerful targeting tool you have. Learn how Meta's AI uses your authentic content to find your perfect customer, and why simply "feeding the beast" with genuine, in-the-field content can generate thousands of leads for your small business. 🚀

This is a must-watch for any business owner looking to master Facebook Ads, Instagram Ads, and understand the future of digital marketing.
In this episode, we break down:

✔️ The "Golden Age" of Facebook targeting and why it's over.
🎯 Why "Creative is the New Targeting" and what that means for your ads.
🤖 How to "Feed the Beast" and let Meta's AI do the heavy lifting.
📈 The power of authentic, low-effort content to generate massive leads.
💡 The surprising connection between your social media activity and your Google ranking.

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

AI is no longer the future of marketing—it's the present, and it's changing EVERYTHING for small businesses. In this episode of Google Business Buzz, we sit down with OMG National's Director of Marketing, Mike Jeremenko III, to break down the AI revolution in digital advertising. 🤖
Discover the shift from traditional SEO to "Search Everywhere Optimization" and learn how AI platforms like Google's Gemini and Meta's Advantage+ are transforming the way customers find your business. We'll explore why having a strong, consistent online presence across your website, Google Business Profile, and social media is more critical than ever to "feed the AI" and attract new customers.

If you're a small business owner, this is a must-watch to understand how to adapt, survive, and thrive in the new age of AI-driven marketing!
 

💡 Want to see how your business can leverage AI marketing?
Get a FREE analysis from the experts at OMG National, a Google Premier Partner and Meta Business Partner since 2010.

Visit us: https://www.omgnational.com/

📲 Connect with us:
Facebook:   / omgnational 
LinkedIn:   / omg-national 

#AIMarketing #DigitalMarketing #SmallBusiness #GoogleAds #MetaForBusiness

Chapters:
0:00 🚀 The Time to Jump on AI is NOW!
0:29 🎙️ Welcome & Meet the Marketing Experts
1:41 📈 The Evolution of Small Business Marketing (And How AI is Changing It)
4:25 🌐 From SEO to "Search EVERYWHERE Optimization"
5:21 🤯 How Consumers REALLY Use AI to Find Your Business
8:38 🤖 The AI Revolution in Google Ads & Meta Ads

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Welcome to the Google Business Buzz podcast! 👋 In this jam-packed episode, we break down the latest insights from Google Marketing Live and dive deep into how AI is radically transforming local search and digital advertising. Our Director of Fulfillment, Anthony Leonardo, joins host Henry Heredia to demystify AI Overviews, the power of Google Ads AI Max campaigns, and why your website (especially with WebWorx!) is more critical than ever before.

Discover why your website is now the undeniable "source of truth" for AI models like Gemini and ChatGPT, and how OMG National's WebWorx ensures your business isn't just found, but trusted. Learn about:
🔍 How AI is changing how customers search for your business, making direct website relevance paramount.

💡 Why an optimized, mobile-friendly WebWorx website is your #1 asset for AI visibility.

📈 The crucial role of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for both organic SEO and paid ads, and how WebWorx is built to demonstrate this.

🤖 How OMG National leverages the latest AI tools to craft human-touch content and ensure your site is perfectly indexed for all AI bots.
📊 The direct link between website quality and Google Ads performance in the AI era.

Don't get left behind! Learn actionable strategies to ensure your small business thrives in this evolving digital landscape with the right website foundation.

If you found this episode valuable, please give us a LIKE👍, SUBSCRIBE to the Google Business Buzz channel, and SHARE this video with other small business owners! Your support helps us bring more jargon-free marketing insights to you.

#GoogleBusinessBuzz #AIMarketing #LocalSEO #GoogleAds #SmallBusiness #DigitalMarketing #SEOTips #AIandSEO #MarketingStrategy #OMGNational #WebWorx #WebsiteDesign #BusinessGrowth

Chapters:
0:00 Intro: Google Business Buzz
0:36 The Shifting Search Landscape & AI Overviews
1:31 AI's Impact on Finding Businesses
2:45 Search: Becoming a Dialogue with AI
4:18 Why Your Website is Critical for AI
5:42 Google Prioritizes Websites for AI Results
6:27 Explaining Website Importance to Business Owners
7:42 The Essential Back-End Code for AI Bots
8:22 Google Ads & AI Mode Integration
9:00 The Growing Importance of Website SEO for AI
11:30 The Future of Ads with AI Search Queries
18:20 Why Human Authenticity Trumps AI Content
19:34 WebWorx: The Human Touch in Website Creation
20:32 AI Tools: Augmenting Human Marketers
22:04 Wrap-Up & Call to Action

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Are you a local business owner looking to get found online? 🤔 On this episode of the Google Business Buzz, Henry Heredia and OMG National's Chief Product Officer Corain Cash break down Google Local Services Ads (LSAs) and how this game-changing platform is shaking up the local service industry.

Discover why LSAs are strategically combining the best of Google Business Profile and Google Ads to provide high-intent leads directly to your business. Learn how Google's focus on user experience and their disruptive approach is creating new opportunities for local businesses, especially in industries like towing!

If you're not leveraging LSAs, you could be missing out on top-of-the-search visibility and valuable leads. Tune in to learn how to get ahead of the competition and dominate your local market with Google Local Services Ads!

#GoogleBusinessBuzz #LocalServicesAds #LSAs #GoogleAds #GoogleBusinessProfile #LocalMarketing #DigitalMarketing #SMBs #TowingMarketing #OMGNational #PayPerLead #GoogleDisruptor #SmallBusinessMarketing #GetFoundOnline #MarketingStrategy #CorainCash #HenryHeredia

0:00 Introduction: Welcome to the Google Business Buzz

0:34 What are Local Services Ads (LSAs)?

1:08 Google's Evolution and the Importance of GBP + LSA

3:07 Google Ads vs. Local Services Ads: Pay-Per-Click vs. Pay-Per-Lead

6:06 Google's Business Strategy: Balancing User Experience and Monetization

7:03 The Need for a Dedicated Marketing Team

8:08 Google Ads: Balancing User & Advertiser Needs

9:40 How LSA Simplifies Lead Tracking & Google's Guarantee

14:09 LSA's Top Placement and Mobile Dominance

15:00 Comparing LSA to Other Lead Generation Platforms

17:47 LSAs: A Game Changer for the Towing Industry

21:25 Getting Started with LSAs and Staying Ahead

22:50 Conclusion: Be Vigilant and Stay Updated

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Is your local business suddenly invisible online? Artificial Intelligence like ChatGPT, Gemini, and Meta AI is changing how customers find you FOREVER. Google isn't the only game in town anymore. In this Google Business Buzz episode, Ajay & Henry reveal how AI impacts your traffic and why your old marketing might be failing. Learn the crucial steps (website, reviews, directories!) to ensure AI sees YOUR business, not your competitors'. Don't get left behind – future-proof your marketing NOW! #AI #LocalBusiness #Marketing #SEO #GoogleBusinessBuzz

00:00 Intro & Welcome Back Ajay!
1:00 Today's Topic: How AI is Changing the Customer Journey
2:00 AI's Impact on Finding Local Businesses
3:19 SERP Changes: LSA, Ads & the AI Overview Layer
4:45 Organics & Websites: The AI's Source of Truth
5:28 The Importance of Directories (Yelp, BBB, etc.)
5:40 Schema Markup: Feeding the AI Directly
7:35 Be Everywhere: The New Necessity
8:29 Where Does AI Pull Information From? (Website, Directories, GBP)
10:05 Everything Old is New Again: Fundamentals Matter!
10:43 Reputation, Listings & Social Media Management are CRUCIAL
11:23 The Evolving Customer Research Journey
13:33 Meta AI & Advantage+: AI-Powered Ad Targeting
15:06 The Thesis: Anchor Your Business for AI Visibility
16:08 Anchor 1: Directories (The Right Ones)
16:59 Anchor 2: The Website (Source of Truth)
17:17 Final Thoughts & Shameless Plug (Local Marketing Essentials)
18:06 Outro

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Join Henry and Alcira from OMG National as they discuss the evolution of digital marketing and advertising. Learn how the Google search landscape is changing, what you can do to keep your business visible, and how to use Google's resources to your advantage.

➡️ For help with digital marketing and advertising contact OMG National!
#googleads #googlebusinessprofile #googlemarketing #digitalmarketingtips #marketing #advertising #seo #ai #omgnational 

Chapters:
[00:00:23] Google Search is Changing
[00:02:17] Why this is NOT Something to Be Scared Of
[00:04:49] Understanding Your Data
[00:07:10] Playing the Marketing Game
[00:11:48] How to Find Ads on Your Phone
[00:15:10] Reach The Right Audience
[00:21:30] Google’s Testing
[00:23:30] Customizing Your Message
[00:24:38] Evolution

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

🤯🤯 AI is transforming the marketing landscape! 🤯🤯 In this episode of Google Business Buzz, we dive deep into the mind-blowing advancements in AI and their real-world impact on small businesses. Discover how AI is evolving, the latest applications your business needs to know about, and what it all means for marketing in the near future.
Subscribe to stay ahead of the curve and unlock the secrets to AI success in your business!
#AI #Marketing #SmallBusiness #GoogleBusinessBuzz #ArtificialIntelligence #Tech #Innovation #2025 #BusinessTips #MarketingStrategy #DigitalMarketing #Google

Link to the first episode we did on AI:    • Google Business Buzz - How AI Will Ch... 

Chapter Titles:

0:46 The Explosive Growth of AI
1:34 The Future: AI as a Calculator for your Life
2:57 Real Life Use Cases of AI
5:03 Google vs AI: The Search Monopoly Under Threat
7:55 Key Takeaways: What Does This Mean for YOUR Small Business Marketing
8:05 Adopting AI to Enhance Your Online Presence
12:26 Outro: The Future of Humanity is Here

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

2025 is finally here, but before we dive into the new year, let’s take a moment to celebrate the biggest marketing takeaways from 2024! We’ve rounded up the best insights, advice, and strategies from OMG’s product experts and turned them into one action-packed video.
Whether you’re looking to up your game with Google Ads, understand how AI is changing the landscape, or see why Local Services Ads are a must-have, this video has something for every SMB owner. Think of it as a greatest hits reel for marketing gold that you can use to crush it in 2025.
Let’s make this year your best yet!

00:00–00:29 Intro Sequence
00:30–01:24 [Ajay] A Website’s Ranking is Critical
01:25–02:13 [Henry] How Website Design Impacts User Experience
02:14–03:33 [Alcira] Google Ads in a Nutshell
03:34–04:37 [Alcira] Key Google Ads Dependencies
04:38–05:12 [Henry] Google Business Profile: Organic vs. Paid Advertising
05:13–05:44 [Henry] The Power of Google Business Profile Reviews
05:45–06:11 [Ajay] Why Consistent Reviews Matter for GBP
06:12–08:03 [Ajay] Local Services Ads Simplified
08:04–08:56 [Ajay] What Sets Meta/Facebook Apart from Google
08:57–09:41 [Henry] Industry-Specific Advice & NAP Consistency
09:42–10:22 [Ajay] OpenAI: A Disruptor to the Status Quo
10:23–10:58 [Ajay] The Website as an Authority Factor for AI
10:59–13:22 [Corain] Why Marketing is an Investment Worth Paying For
13:23–15:15 [Henry] The Story of Our Time: Battle for User Experience
15:16–15:41 [Ajay] Google Business Profile: Beyond the Basics
15:42–16:33 [Aleyna] GBP Delivers Calls – and More!
16:34–17:50 [Ajay] Local Services Ads: The Automatic Crediting Update
17:51–18:22 [Ajay] Embracing AI & Machine Learning – The Future is Here
18:23–19:00 [Ajay] Verified GBP: A New Requirement for LSA
19:01–19:48 [Ajay] The Care & Strategy in OMG’s Product Stack
19:49–20:41 [Ajay] Why Google Introduced a Grace Period for Verified GBP
20:42–21:15 [Henry] Towing & Automotive: The Necessity of LSA for Success
21:16–21:35 Outro Sequence

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com