Google Business Buzz

Is your local business suddenly invisible online? Artificial Intelligence like ChatGPT, Gemini, and Meta AI is changing how customers find you FOREVER. Google isn't the only game in town anymore. In this Google Business Buzz episode, Ajay & Henry reveal how AI impacts your traffic and why your old marketing might be failing. Learn the crucial steps (website, reviews, directories!) to ensure AI sees YOUR business, not your competitors'. Don't get left behind – future-proof your marketing NOW! #AI #LocalBusiness #Marketing #SEO #GoogleBusinessBuzz

00:00 Intro & Welcome Back Ajay!
1:00 Today's Topic: How AI is Changing the Customer Journey
2:00 AI's Impact on Finding Local Businesses
3:19 SERP Changes: LSA, Ads & the AI Overview Layer
4:45 Organics & Websites: The AI's Source of Truth
5:28 The Importance of Directories (Yelp, BBB, etc.)
5:40 Schema Markup: Feeding the AI Directly
7:35 Be Everywhere: The New Necessity
8:29 Where Does AI Pull Information From? (Website, Directories, GBP)
10:05 Everything Old is New Again: Fundamentals Matter!
10:43 Reputation, Listings & Social Media Management are CRUCIAL
11:23 The Evolving Customer Research Journey
13:33 Meta AI & Advantage+: AI-Powered Ad Targeting
15:06 The Thesis: Anchor Your Business for AI Visibility
16:08 Anchor 1: Directories (The Right Ones)
16:59 Anchor 2: The Website (Source of Truth)
17:17 Final Thoughts & Shameless Plug (Local Marketing Essentials)
18:06 Outro

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Join Henry and Alcira from OMG National as they discuss the evolution of digital marketing and advertising. Learn how the Google search landscape is changing, what you can do to keep your business visible, and how to use Google's resources to your advantage.

➡️ For help with digital marketing and advertising contact OMG National!
#googleads #googlebusinessprofile #googlemarketing #digitalmarketingtips #marketing #advertising #seo #ai #omgnational 

Chapters:
[00:00:23] Google Search is Changing
[00:02:17] Why this is NOT Something to Be Scared Of
[00:04:49] Understanding Your Data
[00:07:10] Playing the Marketing Game
[00:11:48] How to Find Ads on Your Phone
[00:15:10] Reach The Right Audience
[00:21:30] Google’s Testing
[00:23:30] Customizing Your Message
[00:24:38] Evolution

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

🤯🤯 AI is transforming the marketing landscape! 🤯🤯 In this episode of Google Business Buzz, we dive deep into the mind-blowing advancements in AI and their real-world impact on small businesses. Discover how AI is evolving, the latest applications your business needs to know about, and what it all means for marketing in the near future.
Subscribe to stay ahead of the curve and unlock the secrets to AI success in your business!
#AI #Marketing #SmallBusiness #GoogleBusinessBuzz #ArtificialIntelligence #Tech #Innovation #2025 #BusinessTips #MarketingStrategy #DigitalMarketing #Google

Link to the first episode we did on AI:    • Google Business Buzz - How AI Will Ch... 

Chapter Titles:

0:46 The Explosive Growth of AI
1:34 The Future: AI as a Calculator for your Life
2:57 Real Life Use Cases of AI
5:03 Google vs AI: The Search Monopoly Under Threat
7:55 Key Takeaways: What Does This Mean for YOUR Small Business Marketing
8:05 Adopting AI to Enhance Your Online Presence
12:26 Outro: The Future of Humanity is Here

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

2025 is finally here, but before we dive into the new year, let’s take a moment to celebrate the biggest marketing takeaways from 2024! We’ve rounded up the best insights, advice, and strategies from OMG’s product experts and turned them into one action-packed video.
Whether you’re looking to up your game with Google Ads, understand how AI is changing the landscape, or see why Local Services Ads are a must-have, this video has something for every SMB owner. Think of it as a greatest hits reel for marketing gold that you can use to crush it in 2025.
Let’s make this year your best yet!

00:00–00:29 Intro Sequence
00:30–01:24 [Ajay] A Website’s Ranking is Critical
01:25–02:13 [Henry] How Website Design Impacts User Experience
02:14–03:33 [Alcira] Google Ads in a Nutshell
03:34–04:37 [Alcira] Key Google Ads Dependencies
04:38–05:12 [Henry] Google Business Profile: Organic vs. Paid Advertising
05:13–05:44 [Henry] The Power of Google Business Profile Reviews
05:45–06:11 [Ajay] Why Consistent Reviews Matter for GBP
06:12–08:03 [Ajay] Local Services Ads Simplified
08:04–08:56 [Ajay] What Sets Meta/Facebook Apart from Google
08:57–09:41 [Henry] Industry-Specific Advice & NAP Consistency
09:42–10:22 [Ajay] OpenAI: A Disruptor to the Status Quo
10:23–10:58 [Ajay] The Website as an Authority Factor for AI
10:59–13:22 [Corain] Why Marketing is an Investment Worth Paying For
13:23–15:15 [Henry] The Story of Our Time: Battle for User Experience
15:16–15:41 [Ajay] Google Business Profile: Beyond the Basics
15:42–16:33 [Aleyna] GBP Delivers Calls – and More!
16:34–17:50 [Ajay] Local Services Ads: The Automatic Crediting Update
17:51–18:22 [Ajay] Embracing AI & Machine Learning – The Future is Here
18:23–19:00 [Ajay] Verified GBP: A New Requirement for LSA
19:01–19:48 [Ajay] The Care & Strategy in OMG’s Product Stack
19:49–20:41 [Ajay] Why Google Introduced a Grace Period for Verified GBP
20:42–21:15 [Henry] Towing & Automotive: The Necessity of LSA for Success
21:16–21:35 Outro Sequence

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Are you ready for the 2024 holiday season? Don't let changes to Google Local Services Ads (LSA) leave you in the dark. This episode of the Google Business Buzz dives deep into the recent update to the LSA platform, how it differs from traditional Google Ads, and how to adapt your business strategy. This conversation between OMG National's Henry Heredia & Ajay Gaikwad unpacks the challenges and opportunities presented, specifically for the towing industry and more! Learn how Google is optimizing LSA for call volume during the holidays – don’t miss out! #GoogleBusinessBuzz #LocalServicesAds #HolidaySeasonMarketing #GoogleAds

1:54 Intro to Local Services Ads Update: How's it Working For You?

2:43 Local Services Ad Update: What To Know.

4:00 Key Change: Is the LSA now showing in the Google Local Pack?

6:30 Why The Changes? LSA's Integration With GBB

7:42 Adjusting for Shifts and Changes.

9:49 New Improvements and Modifications in Google Ads.

11:55 Additional Considerations. When to Optimize

14:07 New Changes During the Holidays.

15:55 More on Existing Versus New Accounts and Changes in the Methodology.

19:48 The Long-Term Strategy for Google Ads.

22:30 Understanding The Shifts and Future Adjustments

23:35 What Can You Expect in 2024? The future of local services Ads in the Next Year

25:06 Wrapping it Up - Looking Ahead for 2024 Holiday Season

25:06 Outro & Christmas Greetings!

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Attention all small and medium-sized business owners in the United States! Are you using Local Service Ads (LSAs)? Google just announced a HUGE update to Google Business Profiles (GBPs) that will directly impact your LSAs. Starting November 21, 2024, a verified GBP is MANDATORY for running LSAs. In this episode of Google Business Buzz, Henry and Ajay break down exactly what this change means for you and your business, plus offer critical tips for GBP verification and management. Don't get caught off guard - watch now and learn how to safeguard your LSA campaigns!

Key Takeaways:

Why this GBP update is so important for small businesses

• How GBP and LSA reviews now work together 
• What happens if your GBP isn't verified 
• Tips for successful GBP verification & management 

#googlebusinessprofile #localads #lsa #googleads #smallbusiness #marketing #seotips #omg #omgmarketing #omgtow

Timestamps:

• 0:00 Intro & Exciting News!
• 0:22 The Big GBP Update for LSAs
• 1:13 Why This Matters for Small Businesses
• 3:27 How GBP & LSA Reviews Now Work Together
• 4:49 Implications of Unverified GBPs
• 5:53 Difficulty with GBP Verification
• 7:49 Getting Help with GBP Management
• 9:27 Important Dates & Deadlines
• 10:40 The Future of GBP & LSAs

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Google Ads and Local Service Ads are getting HUGE updates, and we're breaking them all down for you! In this video, we'll discuss the latest changes to Performance Max and LSA, including AI-powered lead validation, negative keywords for PMax, and the importance of a multi-channel approach. Plus, learn why email marketing is more important than ever! Don't get left behind – stay ahead of the curve with these game-changing updates.

Chapters:
0:00 Introduction
0:20 What’s new for Google LSA?
1:54 Automating Lead Disputes
2:44 Rating Your Leads
3:00 Impact of AI & Machine Learning
3:42 Thoughts on the New LSA Update
4:09 Performance Max Updates
7:17 New PMax Updates
7:58 Transitioning From Traditional Search
8:30 Audience-Based Targeting
9:46 Shameless Plug 😉
11:51 In a Nutshell - Recap
13:20 Wrap Up

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Google Business Profile (GBP) is more important than ever in 2024, but it's NOT just about the listing! 🤯 In this episode of Google Business Buzz, Ajay and Henry sit down with OMG National's digital marketing specialist, Aleyna, to unpack the TRUTH about organic traffic and how to dominate local search. 💥

Get insider perspectives on:

The surprising truth about Google's prominence factor. 🤫

How Google uses directories and websites to rank your business (and why consistency is KEY!) 🗝️

Why AI is a game-changer for local SEO and how to use it to your advantage. 🤖

The importance of reviews, photos, and other customer actions in boosting your GBP performance. 📈
And much more!

Plus, Aleyna shares real-world client examples and actionable strategies you can implement TODAY! 💪

Timestamps:
0:00 Introduction 👋
0:48 What is Google Business Profile (GBP)? 🕵️
2:18 - 3:08 🤯 BIGGEST Mistake Businesses Make: Assuming Google only cares about the GBP listing!
5:06 - 5:38 🤯 GBP in 2024: It's Not What You Think! The expanded scope of Google Business Profile.
6:06 - 7:18 🤯 Don't Put All Your Eggs in One Basket: Why an omni-channel approach is critical for GBP.
8:42 Real-world client examples & insights. 💼
11:17 - 11:44 🤯 Why Most Businesses FAIL at GBP: The hidden challenges & how to overcome them!
12:18 The power of client contributions: reviews & photos. 🤝
14:41 - 15:28 🤯 The Shocking Truth About Photos: Why they matter MORE than you think!
21:48 - 22:35 🤯 It's a FIGHT! Why customer service is CRITICAL for GBP success.


**Don't forget to like, subscribe and hit the notification bell to stay updated on all things Google Business!**🔔

#googlemybusiness #gbp #localSEO #organictraffic #digitalmarketing #businesstips #2024 #OMGNational #expertinsights #seostrategy

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

Season 2 is finally here! 🎉 Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business.
In this episode, we discuss Google’s shift from keyword-based targeting to a new, audience-interest based landscape. We'll dive into:

0:00 Introduction & Season 2 Welcome 👋
1:00 Google Ads Privacy & Cookie Updates 🍪
2:13 Why User Experience Matters for Google Ads 👍
3:57 The Shift from Keywords to Audiences 🔑➡️👥
7:09 What is the Google Display Network? 🌎
8:00 How Consumer Behavior is Shifting in 2024 📈
10:00 Why You NEED Performance Max (And An Omni-Channel Strategy) 🚀
11:40 Understanding Advanced AI and Google Ads 🤖
14:54 Wrap-up & Conclusion 🎬

Don't get left behind! 🤯 Learn how Performance Max and an omni-channel strategy can help you reach your ideal customers across Google Search, Display, YouTube, Gmail, and more.

Like, subscribe, and hit the notification bell 🔔 for more Google Business Buzz!

#googleads #performancemax #digitalmarketing #marketing #advertising #omnichannel #seo #ppc #google #youtube #gmail #business

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com

In 2024, the marketing landscape is more complex than ever. It's crucial to have a trusted and experienced partner to help you navigate the ever-changing world of digital marketing. But how do you choose the right agency for your business? 🤔

In this video, we'll share expert insights on what to look for in a marketing agency, including:

• Experience and Expertise: Look for agencies with a proven track record of success and a deep understanding of the latest marketing trends and technologies.
• Credibility and Trust: Check for certifications like Google Partner and Meta Business Partner, which demonstrate a commitment to quality and expertise.
• Transparency and Communication: Choose an agency that is transparent about their processes and communicates clearly with you about your campaigns.
• Affordable Pricing: Don't be fooled by agencies offering unrealistically low prices. Quality marketing takes time, effort, and investment.

We'll also discuss red flags to watch out for and how to avoid getting scammed by unscrupulous agencies. 🚩

Don't risk your business's success on an unproven agency. Tune in to learn how to choose the right partner for your marketing needs!

#marketing #digitalmarketing #business #marketingagency #entrepreneur #smallbusiness #advertising #onlinemarketing #marketingtips #google

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com