Google Ads and Local Service Ads are getting HUGE updates, and we're breaking them all down for you! In this video, we'll discuss the latest changes to Performance Max and LSA, including AI-powered lead validation, negative keywords for PMax, and the importance of a multi-channel approach. Plus, learn why email marketing is more important than ever! Don't get left behind – stay ahead of the curve with these game-changing updates.

Chapters:
0:00 Introduction
0:20 What’s new for Google LSA?
1:54 Automating Lead Disputes
2:44 Rating Your Leads
3:00 Impact of AI & Machine Learning
3:42 Thoughts on the New LSA Update
4:09 Performance Max Updates
7:17 New PMax Updates
7:58 Transitioning From Traditional Search
8:30 Audience-Based Targeting
9:46 Shameless Plug 😉
11:51 In a Nutshell - Recap
13:20 Wrap Up

Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com