The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Can offline conversions enhance the optimisation of keywords and bidding strategies? One of the best apps to use for this is SegMetrics. Watch our video to learn more.

Do you think offline import conversions help to optimize our keywords and bid strategy? Either clicks or enhance conversions. Which one works better? So he starts talking about when conversions happen. Offline. So for example, I'll give you an example of our business. Conversions happen over the phone call or over a Google meet or a zoom meeting. Not on the website because I need to speak or my sales team need to speak to the client, Right? And then we book them online, through offline, through the meeting. Google Ads doesn't know that this conversion has happened and how much that value is for. So some clients will pay a smaller amount, some will pay us bigger amounts depending on the size of the account. So we need to let Google know that this conversion has happened. One of the best apps to use for this is SegMetrics and that will track your whole customer journey, which link they clicked first, which ad they saw and so on.

Which opt-in Lead Magnet or opt-in they went through, which page and how much they paid? So the whole customer journey to the conversion is recorded. So optimizing and then bringing the conversion value back into Google Ads will tell Google Ads this is through the GCLID. It will tell that somebody clicked on this keyword. This ad, group, campaign, all the Attribution data is in that click ID, import it back along with the value from your CRM. So you need to have a CRM like HubSpot or HighLevel or something like that. Salesforce is another one which directly integrates with Google Ads. Then it's going to say to Google Ads, this conversion or this lead resulted in so much value. This one resulted in so much value. And then you can optimize on the return on ad spend (ROAS). That’s the way it's going to work. And it works pretty well.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Is it possible to add 300 keywords using the phrase match type? Not really. You're just creating unnecessary work for yourself! Most of these won’t get any clicks unless they are all high-volume keywords.

My campaign want to use Maximize clicks. Can I add 300 keywords with the phrase and match type? Why are you making so much work for yourself? 300 keywords in one ad group. You don't need it, really. You can and you will find, and I bet after one month, the majority of them, I would say will not get any clicks unless these are all high-volume keywords. Then I would segment them out into the group them together in individual ad groups, make them super relevant to that ad which I was talking to about earlier on. Don’t put 300 in one ad group with phrase. It's fine if you want to do phrase, but adding keywords in any certain match type and using a smart bidding is two completely different things. If you want to use Max clicks, fair enough.

But I can't remember the last time we've used Max clicks. Unless and until the campaign is really struggling to run, then we may use it to kick-start that campaign with some Max clicks, get some impressions and clicks going and then switch it back to Max conversions. Whereas a click is just a click. Google is going to give you cheap clicks. You’ll get tons of clicks, but you may not get the conversion. So I would not recommend that you do that unless it is for brand awareness or a branding campaign. Then it's a different matter. But 300 keywords now I would make it like 30 keywords, group them together properly and then make ten different ad groups.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Ad Rank represents an advert's position on the search engine results page (SERP). In this video, we will explain what Ad Rank is and how it affects your cost per click (CPC).

Okay? What is Ad Rank and how it affects the CPC? Great question. And this is one of the most commonly asked questions. I got a little table so I can show you and explain to you what this is. So these are four advertisers, Right? Four Ads at the top of Google page one, Advertiser A ranked one, B rank two, C rank three, D rank four. So number one is number one. Advertiser A is number one because it has got the highest Ad Rank of 80, 50, 30 and 10, Right? So you want the Ad Rank to be the highest so that you beat your competitors. So on here, the impression on absolute top would be one, impression on top one and so on. 100% here and 100% there. Then this advertiser ranked second, which is Advertiser B, has got the Ad Rank of. Can you guys see this properly here? I think you can. 50, then you got zero over here, one and so on.

So you can read the table as this is how it's going to rank the advertisers. So better ads mean better ad rank. Google is in the business of clicks. If they don't get clicks, they don't make money. And you won't make money because you're not going to get traffic to your website. So every time someone does a search that triggers an ad that's competing in an auction, they calculate an Ad Rank. This is what it is. So this calculation incorporates your bid and auction time measurements. So these happen in literally milliseconds of expected CTR, Ad Relevance and these are the three things which you need to pay a lot of attention to. This is what is made up of your Ad Rank and Quality score, expected CTR, Ad relevance and the landing page experience.

There are some other important other factors as well. But mostly Google doesn't tell us what they are. But these three things we can control to determine the auction time quality components. Google weighs a number of different factors. So by improving the following factors, you can have to improve the quality of your Ad Rank. So expected click-through. The higher the click-through rate, that means more clicks for Google and more clicks for you. They make money, you make money. Ad relevance to the search campaign or to the search? How relevant is your ad to what somebody is searching? If somebody's searching for apples and you’re showing apples, great match. Google is going to love you. And obviously the quality of the landing page. How relevant, transparent, and easy to navigate your pages. Because Google is referring people from their platform to yours.

They don't want to send somebody to a spammy page. This is why AdWords or Google Ads work really well. It never sends you to something really dodgy or spammy. So the quality of your landing page is what is important. Google wants to send the visitor to a really good page, which is relevant, has got all the transparency with regards to policies, terms. If it's an e-commerce store, what is your shipping refund policy? And all of that got to be transparent. And obviously, it looks at how easy it is to navigate your page. Here’s a little video on YouTube which we have. It explains this in real detail. It’s one of my best videos, actually. It’s got over 134,000 views, so you can take it from here. This is the one. How to rank your ad number one and pay the lowest CPC, and that is through the Quality Score and Ad Rank and how Google calculates these things.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

There are few things as exasperating in the digital marketing world as having your Google Ads account suspended. Here are some reasons why your Google Ads account may get suspended.

Okay. I'm just wondering how people are running ads for the keyword “Buy Twitter Followers” because Google won't allow these kinds of services to advertise on Google. But people are running ads for these kinds of services in real-time. Even it will directly take me to the sales page when I click the ad link. They don't even use the clocker, I believe.

Please share your thoughts on this. Do you really want to know my thoughts on this? Nirmal, stay away from these kinds of offers and ads. This is why people get suspended and then people come to my sessions and they send me emails, so please help me, my account got suspended. You have said it yourself over here, Right? Google won't allow these kinds of services. So why are you trying to be smarter than Google and more clever than Google? We are not. You will get found out, you will get caught, you will get suspended.

So don't try to waste your energy trying to get these kinds of hacks which will only last you a few days. Instead, put your energy and focus on something where you can build your account and your expertise and know how if something is not as per Google's policy or you are going to violate their policies, stay away. As simple as that. Don't try to be clever. I know some people won't like what I say, but this is exactly how I would say. I don't want you to come back to me and say, well, you said this and you do this and do that and then my account got suspended. Stay away from all these.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Are you ready to learn something new? Check out these 5 Amazing Facts About Video Ads!

Here Are 5 Amazing Facts About Video Ads

Thanks for watching, for more videos like this one, please follow or subscribe.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

If your Google Ads dashboard stops showing conversions, what do you do? There are two ways you’ll have these conversions set up. Here’s more on that.

Okay, can someone help? All right, let's see what you got, Kush. Actually, I've got six to eight leads from a Google search ads campaign. But in Google dashboard, it is showing conversions as zero (conversion is submit lead form) and I have got leads on my email, but Google is showing zero. I have checked all the analytics part is also connected. So analytics has got nothing to do with conversion tracking in Google Ads if you are not importing those conversions back from analytics into Google Ads, and here's why. Many people make a big mistake. Okay, so you got a form submit.

There are two ways you will have these conversions set up. One would be like a popup message, Right? Pops up, thank you for your form. The submission message has been sent and received. I hate those because they come up and then they go away within a few seconds. And then you're wondering, but why am I still seeing that form? Has it not gone through? And then I'm going to resent it and resent it. And then after a little while, I will say, well, this website doesn't work.

I’m going to go somewhere else. So I don't like those popups. What I do like is when somebody fills in a form, they are taken to a thank you page. Just going to reduce this a bit. They are taken to a thank you page. And that's where you want to set up that conversion tag, not on the actual landing page where the form is, Right? Because otherwise, you are going to get a 100% conversion rate. Only when somebody lands on here, the tag trigger. And I believe you have not set up that tag on the thank you page. Now, you can either embed this directly onto your landing page or website, or you can use something like Google Tag Manager.

Best way to organize all your tags in one place. And then you can test it, try it and see if it triggers or didn't trigger. If it didn't trigger, something is wrong. The tag has not been put in the right place on the landing page or the website. So that's how I would go about doing it. Don't complicate matters by checking analytics unless you have got the conversion tracking and the goals have been set up in analytics and you're bringing them in. But ideally, you want to set up the Google Ads conversion tracking in Google Ads because that’s how the algorithm is going to read. And I believe it reads a lot better than the data from analytics. Yeah, go and check out your thank you page.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Which is better - broad match or phrase match? Broad gives you the cheapest click, while phrase gets you more expensive yet more targeted clicks. Discover more about this.

HI, Samuel. Which is better? Broad or Phrase. Who is your favourite child? It's horses for courses, Right? Broad is going to give you the cheapest click. The phrase is going to get you a bit more expensive click, but a bit more targeted click. But as long as you are using negative keywords properly and aggressively, I would say Broad match is going to work really well as well. You can test it out. You can have one ad group in a campaign where it's Broad keywords and the same set of keywords. And going back to that last question, have one ad group for Broad, one for let me write it down. Alright, we have keyword one and then you name this as Phrase and then you have the same keyword as Broad.

This can have multiple. This one you can only start to go with one because Broad will cover mostly all the keywords. You can just go with one and then see which one is getting you the better clicks, better conversions and so on without testing. You’ll never know. With the advancement in AI and the algorithm getting better and better day by day, Broad match with smart bidding work wonderfully well. So that's what I would say. Try it, test it. If Broad is too expensive after, let's say 100 clicks or so, then you know that phrase is working very well. I’m going to stop that or pause that or delete that. Not deleted, but pause it, I would say. And just run with the phrase.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Wondering if you can use the same keywords in different ad group campaigns? You don’t need to do this because these keywords will compete against each other. Learn more here.

Hi, Moeez. Thank you so much for answering. Can you please tell me how to use the same keywords in multiple campaigns? Why would you want to do that? And these keywords are going to compete against each other. I don't see any reason why you should have the same keywords in multiple campaigns. But if for any reasons unknown to me and you know what you are doing, all you would do is just copy those keywords or a campaign or an ad group and paste it into the other campaign or an ad group. And that's how I would do it. The quickest way to do that is through Google Ads Editor.

That is the quickest and the fastest way. So those of you who don't know what Google Ads Editor is, I'm just going to mention it over here. Make it a bit bigger. Go and Google it. You'll get that link, download it. It's a free tool by Google Ads. One of the best things you will do if you are running Google Ads and you want to make things super-fast, you can make bulk changes very quickly. It’s an offline app. It's a desktop app. You make all the changes, set up the campaigns offline and then upload it to your Google Ads account. Without this, we will not be able to run our agency full stop. It’s so important and critical to the success or failure of any company.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

If you want to be the best Google Ads marketer you can be, we’re here for you!

Okay, Hey Uzair loved your video. I had a general question about business reputation. Okay, My question is, how exactly do you teach your clients Google Ads while working with them? Courses, videos, software, tutorials. Okay. I know sustaining clients is very important to build trust, to get results delivered faster and build the most efficient way to scale a client's business. I would love your comment about this or make a video about it. Okay, so here I am making this video for you. So there are a couple of things which you've asked Juan, I'll start with. The first one is, how do I exactly teach my clients Google Ads while working with them? Now, if we are managing the account, we don’t teach them, it's not our job. Or we have been hired to run the campaigns, manage the account and make it more profitable so we don't get involved in the teaching is completely a different ballgame. This is teaching, Right? When I show workflows, when I'm answering questions, I’m teaching you guys, mentoring you, coaching you. Teaching is completely different. Done for your service, completely different.

Don’t mix them up because you will be pulling your hair out. Because then every time you make a change, the client will be asking you why have you put this, why have you done that? So when you go to a restaurant, you don’t ask the chef which spices he's going to put in there, what's the recipe? We just want our burger and our steak or whatever, Right? Do you want the result? So we don't get involved with coaching the clients or teaching them how to run Google Ads. If we are doing this Google Ads for them, we also have our coaching program where I teach all my students how to run, manage, optimize and scale the accounts, Right? So we have a combination of classes, live classes in a closed group which is not on YouTube. And you guys never see that. If only those who have paid for the coaching get access to those classes. I also have lots of videos which are in a private portal. So when somebody comes on the calls, they have a question or a problem, I will ask them to go and watch these video or videos, do the homework, come back to the class, and then I'm going to have a look as to what they have done, how they have set up the campaigns, how they've optimized it and so on. Building trust, yes, it is the most important and critical thing for any business. And also building up your reputation. It doesn't happen overnight. It takes years and years and years to build up a reputation and build trust.

And it literally takes seconds to lose it. All right? So you protect your reputation and why people trust you and don't let anyone spoil it for you. So if you are honest and you treat others the way you would like to be treated, then this never goes away. And this is what I always tell my clients. You know, if I can't deliver to you, for example, I'll give an example. So we as an agency, when we are taking on clients, we don't stipulate a minimum contract of three months, six months or twelve months, which lots of agencies do, which is fine, I'm not judging them, but I'm just talking about myself. If somebody's not happy with me, I don’t want to take the money. Why would I? Why would I make them unhappy? And I'll make myself unhappy that somebody is paying me for things or for something which they're not happy about. I don't want to do that. So we don't have a minimum time period. So this is why they trust us. This is why when we have our billing on a performance basis. It is a win-win situation. I want to be in, but the client is happy, I'm happy. The client is growing their business.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

How should you run Google Ads for a creative agency? We recommend starting with video ads – video creation is the future! Here’s how to get started.

I'm currently working on a rebrand for my creative agency. We specialize in video production. Okay. The company is called Super Llama. What would you recommend for getting started with Google Ads? I would recommend video ads. My friend, there is no excuse for you guys not to create videos because you're in video production, Right? You'll see how many videos I have uploaded to my channel over the last few years. I think we got over 1600 videos now over the last four years. So every day we are uploading content.

Twice a week, I go live like this to build up trust and to reach out to my audiences and get found by my audience. So if you want to really leverage your lead generation, I would highly, highly recommend you start with video ads. That is a no-brainer for me. I would say 85% to 90% of our own Google Ads budget goes on video ads because they perform really well. Not many people are doing it. The cost per acquisition is very low, and the intent is there. The quality of leads is really good. So, all in all, it's a win-win situation for me. So I would recommend that you do that as well.