The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Unsure how much to charge for Google Ads management? Don’t panic. There are loads of ways to price your services.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Discover the top 3 tips for A/B split testing your landing page. Learn how to achieve accurate results by trying one variable at a time, setting clear goals, and running the test for a sufficient time.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Learn why Google Ads and Google Analytics 4 are phasing out rules-based attribution models in favour of data-driven attribution, powered by Google AI, for a better understanding of touchpoint impact and improved performance.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Increase conversions on your landing page with these top 4 tips. Simplify your layout, highlight your unique selling proposition, use compelling calls-to-action, and optimize for mobile. Watch the video for more insights.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Discover the power of Google Ads scripts and GPT for your PPC campaigns. Boost efficiency with customisable, scalable, and free tools. Unleash the potential of GPT to take your campaigns to new heights.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Discover Ads' new features drive business growth by capturing engaged audiences on platforms like YouTube, Discover, and Gmail. Boost your brand's visibility with product feeds, data-driven reporting, and Conversion Lift experiments for optimal performance.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Unlock the Power of Video Ads: 5 Mind-Blowing Facts You Must Know! Unleash Explosive Engagement and Skyrocket Your Business. Get Ready to Be Amazed!

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Unlock the secrets to creating high-converting video ads for physical products with our top 5 expert tips.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Should you run a Discovery campaign without conversion history for eCommerce? The Discovery ads have nothing to do with conversion history. Here’s more on that.

If the account has no conversion history, is it good to run Discovery ads for e-commerce? The Discovery ads has got nothing to do with conversion history because Discovery is, as the name suggests, really top of the funnel campaign to get to know your audience needs to know you and your brand. So the aim of the discovery campaigns is not to get actual conversions, but to get eyeballs and impressions on your brand, which could be a video or display or campaign or whatever like that.

So again, you are mixing the goals for the campaigns. You will have different campaigns for conversions. Right? So these metrics for Discovery would be impressions, CTR, clicks and so on. Those kinds of metrics. view rate, video, how many people viewed your video and so on. How many subscribers? Did you gain all of these micro-conversions? Then you have other campaigns, which is for actual conversion, which is the purchase.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Target CPA is the average amount you’re likely to pay for a conversion. Discover what the best practices are for using the Google Ads Target CPA bidding strategy.

In terms of using targets CPA, if you have conversions coming in, good conversions in a small budget, like $15 using Max conversions. Okay. $ CPA slightly around $10.23, Should you change to tCPA or change to target CPA? All right, so what you are saying is you are bidding at $15 at Max conversions, and you are getting the actual conversions at $10.23. So two things you can do, you can either reduce that down from $15 to $12 and then you are narrowing down the number of impressions because you're squeezing that target CPA, Right? If I was you, I will do two things. Copy that campaign. Make one campaign at $20, and another campaign at $12. Don't touch this one.

It’s running fine. It’s giving you the results. Now, I believe what you're trying to do is okay. Depends on your goal as well. Is your goal just to reduce your target CPA, or is the goal to increase or scale the campaign? If the goal is scaling the campaign and getting in more leads, then reducing the target CPA is not the right strategy. Right? You’re going to squeeze it. You're going to get even less conversions. But if you want to scale it and you said, oh, you know what? I want more leads. My client wants more leads, then you try bidding at $20. Even if you go at $12, that is way within your $15 CPA, Right? So that's how I would go about doing this and test it and see what works and what doesn't work.