The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Can I get more social media followers with Google Ads? So what you are looking for is more social proof. Facebook, Instagram and all these other social platforms will have their advertising platform where you can get followers from there. So if you want to get more followers on YouTube then you can run Discovery Ads or you can put up high-quality content. So right now I'm investing time, energy, and resources in doing this live stream for free twice a week. Right? Then we also upload videos at least once every weekday.

We're putting in a lot of resources in content marketing and not necessarily Google Ads but then we also with the ads we put fuel on the fire and accelerate that process so that my message is seen and heard by many more people and you can do that with ads so instead of waiting two months or two years to get the same results I can run ads and get the same results in six months or so. So absolutely yes it's a great way to increase your brand awareness, branding, generate more leads, and eventually more sales with using Google Ads.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

How do you charge for Google Ads management? So there are various ways you can charge. You can first of all charge by the hour. So lots of freelancers on sites like Upwork, people what's it called people per hour or online jobs all these jobbing sites where there are freelancers they will charge per hour so you can do that which is fine but that's not recommended I would not recommend that if you want to charge somebody for Google Ads the other model is a fixed fee per month monthly management fee.

If you are doing that then make sure that you have it in your terms or your contracts that if the scope of work increases then your price also reflects that and you should charge more and not charge the same amount so let's say for example you are charging for running search ads only then the client wants to you to run display, video, Gmail and all these other ads campaigns obviously there's more work to it you can't charge the same fee so then you increase your management fees and the third way is in my humble opinion it's the best way it's a win win situation for you and the client is a performance billing method where you charge a percentage of ad spend so if you're charging let's say 15% of whatever the ad budget it is and if that ad budget increases because you are giving them good results then the client is going to say yes I want more leads more sales the budget is going to go from 5,000 to 10,000 so that 15% will reflect of that higher amount so that's how I would recommend that you charge.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Do I need an agency to manage my Google Ads account? No, you can do it yourself. So there are two things you need to look at. First of all, have you got the time and the energy because it's not a case of set and forget and let it run. Yes, Google is going to run and spend all your money, whatever you're throwing at it, but you may not get the best results, so you need to weigh up the options, where you get an in-house person to manage your campaigns and budgets, if you are spending a significant amount of money, or even if you're spending more money, and you haven't got the time then you most probably throwing money and wasting money on Google or Facebook or wherever.

So you got the option you either do it yourself if you got the time. Or if you don't have the cash to hire somebody then you got to do it yourself. You need to learn Google Ads properly. That will require investing time. What would you rather do? Focus your energy on running your business or trying to learn digital marketing and Google Ads. The third thing If you can't do it yourself, hire somebody, a freelancer, part-timer or an agency or an external person to manage your accounts. Reply to your question, no you don't need to do this through an agency, you can run it yourself, I have lots of students who are successful business people and they manage their own accounts.

If your account is really well organized you don't need to spend hours on end. And I'm talking about small budgets between $5000 to $10000 a month. You can easily optimize a campaign or an account. Between 15 to 20 minutes a day. In the morning and maybe 5, 10 minutes in the evening just to keep an eye on things how it's doing. But other than that you don't need to be sitting in the account and making changes because you harm your account and your campaigns if you make too many changes because you keep slamming the breaks every two minutes and making changes. Let it run once you made some changes.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

I have a Google Ads campaign running where I can't see my ads. Is my agency ripping me off? If you are one of those people who is searching for your keywords or your brand name every two minutes don't do it because it is harming your campaign what happens is if you keep doing that your CTRs are going to go down and Google will know oh this guy whenever he searches doesn't click on the ads they're going to stop showing you the ads.

Because with the machine with the smart bidding Google is in the business of getting the right-click so that they can get that conversion for the client if they keep showing ads and you're not getting any conversions yes your impressions are going to go up your CTR is going to go down your quality score is going to suffer your CPC is going to go high your ad rank is going to go low so many things is going to happen just because of you checking every two minutes on your phone or computer whether my ads are running or not you can see in your dashboard how many impressions how many clicks CTR all the data you don't need to be obsessed about seeing your ads every 2 seconds.

So no it's the agency is not ripping you off just because you don't see your ads. If you really want to see then you go to your Google Ads account and go to the ad preview tool under the tools and settings and that's how you will be able to see whether your ads are running or not without having any effect on your campaign.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Isn't Google Ads a waste of money? I've tried it and it never worked. Okay, in 98% of Google's revenue is generated through Google Ads or Google AdWords it as it used to be before. If it didn't work, I'm certain that the whole world would not be spending and investing money in Google Ads. It does work. It could be that you've not done it the right way. It may well be that you have hired somebody who doesn't know much about Google Ads hasn't got much experience but it's not only about Google Ads, it's about your product, your website, your offer, your prices as well. Google can send you an unlimited amount of traffic to your website but if you have got a website which is very slow. The user experience on the website is very bad. The pricing is not right for that audience. Be it high or be it low. Where sometimes the cheap prices also don't work.

It doesn't mean that you are cheap. You are going to get a lot of customers. In fact, quite often when you find that you're giving it away for free and people don't want it. So, there must be something wrong in the offer, right? The headline, the copy, the video, there's so many different variables and you got to go one thing at a time and exclude them from that list. So, let's start from the ad. When the ad shows, is it being shown to the right people or the audience? If yes and you are confident, yes, these are my keywords or these are my target in-market audience or custom audience and I'm showing these people on my ads to them. The second thing you want to look at is are they clicking on it or not. If they are clicking on it that means they like what they see on the ad and then the ball is in your court. Google has done its job. Google has sent that relevant person to your website.

Now it is your response well the ability to convert it through a great offer a great website so absolutely not the other thing which most people feel that they are wasting a lot of money is during the testing phase you if you haven't run Google Ads before you need to test first without testing you don't know what's going to happen testing stage needs a certain amount of budget. It does not mean you are wasting money. What you need to do is you need to allocate a certain amount of budget which you are comfortable to throw at Google or spend on Google to buy that artificial intelligence from Google to see what's working and what's not working and cut out all the wastage going forward and then keep on optimizing. So, the optimization process does take a bit of time.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Is Google Ads only search ads? Not at all. Google is more than the Google page. So what search ads mean is when you go to Google and you see the four ads at the top those are the what we call the Google is much more than search. It has got a video which is on YouTube every time you go to YouTube you see a pre-roll video which comes up before the actual videos plays which we called in-stream or the skippable ads and the skip ad come button pops up after five seconds so those ads pop up you will also see a banner along the bottom half of the video those are the display ads as well you will see on the Google page when you search a something on YouTube you will see ads on the top of YouTube so those are ads over there so we've got YouTube which is the second-highest well second biggest I should say search engine in the world after Google and if you don't know Google owns YouTube as well so YouTube ads are run through Google Ads so they're not separate they're all in the same interface and we have Gmail over I think 3 billion users are using Gmail and you can put your message in front of the right audience on Gmail.

Then you have GDN which is the Google Display Network. When you go to websites like ESPN, New York Times or any blogs where Google can place ads. You'll see ads over there. It's one of the biggest advertising network in the world. And if you're not using GDN, YouTube, Gmail, you're missing out big time because search is only a fraction of what Google is. So we've got GDN then we've got shopping ads which you see with the images along the top of the Google page. Shopping ads are mostly for e-commerce stores. If you're selling something online you can leverage the power of shopping ads. Put your products in front of your target audience. So there's loads and loads of ways where you can place your ads in front of Google. So don't just go on the search network only. Have a strategy where you are targeting your ads on all these channels because you got to have a multi-touch marketing campaign.

It's going. It's not a case of somebody sees your ads, clicks on it, comes to the website and converts. They're going to come to your website then they're going to go to your competitors and then they're going to go to social, then they'll search again, then they'll go all over the internet to find that perfect or the right product or the service and then they are going to convert. Going back a few years we used to say it needs 7 to 8 touchpoints before a person converts. Nowadays small at 30 to 35 touchpoints before somebody converts. So if you're missing out on video, Gmail, GDN and shopping then you're missing out big time. And there's some more other ad platforms types like hotel ads and there's a new one which has popped out which is in fact all in one Performance Max campaigns. These are also really good. They all of these are in one campaign type. So it's a very powerful way of putting your message in front of people.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Reasons for disapproval of text ads, loads of reasons there could be. Google will usually tell you that if you have got excessive capitalization or the grammar is not correct because they don't want to show a really bad ad on their platform, right? Google wants to give why do we love Google is because we get the best experience. We won't see any ads with which has got you to know words which we shouldn’t have typos or grammatical errors and so on.

So, it's going to tell you for disapproval, you go and fix your ad, send it for approval, and it should be fine. Another one could be, a page 404 at a there's somebody something sometimes the website is down. The landing page is not working. So obviously they don't want to show ads for someone to go to a 404 page although they get the click and they get paid but that's not the point for them. They want to send somebody from the right ad to the right place.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Conversions are recording in Google Analytics but not in Google Ads even though accounts are linked to any ideas. So I presume that conversion came through Google Ads. There will be a lag by the time the conversions come through into Google Ads and trying to match Google Ads and Analytics is never going to happen.

There will always be some discrepancy is good that you are linked analytics and ads and you're importing those analytics goals or events in Google Ads. What you don't want to do is double count. So anything which is coming through Google Analytics in the good old days before we used to not include in the conversion column. Now it has become primary and secondary.

So the analytics ones we can keep it as secondary and the Google Ads one as primary. Because the Google Ads the tag or the algorithm looks at the Google Ads data a lot more and it's going to see the conversion tracking so you must put that tracking and the tags in for Google Ads to optimize your campaigns but other marketers will say differently that oh we only use Google Analytics each to their own but that's what we do we go with the Google Ads conversion data which I believe is more accurate than analytics.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

What tools can we use for more customer intent keyword research? There is Spyfu as well SEM rush. There are loads and loads out there. We tend to just use the keyword planner, to be honest with you. But that's where all of these apps and software take the data from Google. That's where it originates.

So and also as long as you keep an eye on your search term queries. That's a gold mine as to what people are searching for. And any good ones you put in your campaigns. Any bad ones you put them as negatives. And that's how we keep on evolving our campaigns with more stuff.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

So Google click ID and this is what referring to Mike was referring to is the auto-tagging. If you are generating leads especially and you want to track okay let me go back a bit. When your conversions happen offline IE in my funnel and my case and this is a really good example somebody will opt-in watch the webinar or the master class or the VSL then they'll book into the calendar that's booked.

That's a conversion done. They have not converted into a client. Google knows that we've got a booked so we've got two custom conversions. One is opt-in. One is a booked appointment. But Google doesn't know how much that client has spent or when they have converted. So using GC Click ID we can import that value back into our CRM from our CRM. I know this John Smith came. He booked the appointment and then he spent 5000.

Google needs to know that value. So through that, we can import it back into Google Ads because that GC Click ID has got all the click details which campaign, which ad, keywords, and so on. All the information it needs. So when it imports and we use a Zapier here to do that and it can be all automated from your CRM we use GoHighLevel and the leads go into our Google sheet from there it goes into Google Ads. So that is why we need to use this click ID.