The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

I have two duplicate ads. How can I change the settings to just one of them? Not the video or anything, but devices, network settings. Okay, why would you have duplicate ads in the same ad group? That doesn't make any sense to me. Unless your question is that you want to target the same ad on different devices, then what you want to do, and the way I would do that is make multiple campaigns.

One campaign for the desktop, one for the mobile and the third one for the tablet. Then have the same ads in each one of these campaigns. And then you can change the network settings or the devices, budgets and so on at the campaign level because all these settings can only be done at the campaign level and not at the ad group level.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

I just wanted some quick suggestions on an issue that I'm facing. I was running Google Ads for a client. Okay, I changed the payment method and my payment profile is suspended. I filled the forms and provided all the required documents but haven't heard back from Google since weeks. Okay. I tried to create a new Google Ads account and added one of the card that I've used previously and before I even made a campaign my payment profile was suspended. Again, would really appreciate some help on this. Has anyone experienced something similar? How did you fix it? Okay, so first of all, never use your payment on the client account, even if you have created the ad account, which I wouldn't recommend. What we do is we tell our clients, you got to have your own ad account with your own billing and your payment details in that account. We never ever ever get involved with setting up payment profiles and setting up cards and bank details in the account because the client's billing address is different to yours. Google sees this as dodgy or fraudulent or as somebody's trying to put up a payment account.

I'm not saying it's you, but that's how they will see. So if I have my own account with my own billing and my address and my payment details match my address, you won't have any problem this is why in 10 years or so, we've never had any problem like this. Not even once. That oh payment account got suspended because of this issue. Secondly, the client is never going to blame me or my company. Oh, well, because you did this and you changed the payment and the profile and bloody blah, we got suspended and we are now suffering because our ads aren't running. Don't do that ever. And thirdly, if you are putting in your card and what if your client doesn't pay you, then you are going to lose out big time. So the client pays Google and the client pays you for your fees separately. That's it. Even if you set up a new account, the payment profile is the same and they have got so many data points. Google is a lot more clever than we are, right? So don't try to outsmart Google.

They know more about us than we know about ourselves. And I've heard this so many times. So I'm going to create a new account. I'm going to use VPN, I'm going to do this and do that. Don't. Every time you do it, you're digging a deeper hole for yourself, and you will get suspended time and time again, as you said that, you haven't even set up a campaign. And as soon as that payment profile gets flagged up in that account, the account gets suspended. So that's how you do it. The only thing I would suggest you do is you deal directly with Google and try to get to the bottom of it. And I know for a fact that these things do take time. But Google support will look into this matter and come back to you. Unless there is something really wrong where somebody else's payment card has been used or you have gone against Google's policies and then you will have a bit of a problem. I would say a big problem because without Google we can't do anything these days.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

If you are getting clicks on your Google Ads but no conversions, what should you do? There are a few things that you can do to see a boost in conversions and get the most out of your advertising budget.

I've been running the ads campaign for the last 15 days. The objective for that is lead gen. I have been getting clicks but not conversions. Please can you help? I don't know how you set up what you are setting up and what you are getting.

And if you are getting the clicks, look at your search terms, look at your keywords, look at your ads, and get all your Google Ads account in place first. Once you have met your KPIs or those metrics and the goals, then you look on your website and see what's happening.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Okay, I tried to use Target CPA on my Performance Max campaign. Okay. After a few days, its showed a limited by budget. As per Google recommended. I have increased the budget. Now after a few days showing limited by budget. Can you please help me in this? What next I can do to fix this? You can't fix this because Google says there is a lot more traffic you can get. Do you want to spend more money? If you can handle the number of leads and sales, then yes. Keep on increasing. If you can't and you're happy, then you will always be limited by budget.

So what I would recommend you do is if it's your own campaign or your client campaign, you ask yourself this question do I need more business? Do I want to grow my business? And this is how you keep growing. If you are spending $50 a day, you then go to $80, $70, and then $100, then $150 and $200 and keep on increasing. As long as your conversion rate is constant or staying constant or improving, you will never lose money.

And this is where the concept of the unlimited budget comes in. Some of our clients we work with, they've given me permission to increase the budget as much as I want. As long as we are maintaining that minimum or the maximum target CPA or the minimum ROAS, as if those numbers are being met, we can scale. And that's what we would do in this case as well.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Yesterday I ran a campaign at a daily budget $20 and set two ad groups. Okay. At the night, I noticed that I was charged $40 fine. Now I want to know, “Do each ad groups charge individually?” though I set the daily budget at $20 in that campaign. So you will find that on some days Google is going to charge you more and don't freak out.

At the end of 30 days or in that month, Google will not charge you more than 30.4 days’ time your budget, whatever you have put in. So the next day it might come down to $30 or $20 or whatever. Let it run. Don't get stressed about Google charging double. If your budget is, let's say, $20 a day times 30.4 days, you will not get charged more than that. If they do, Google is going to not charge you or refund you for that excessive amount.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Hey, guys. I’m Mark de Grasse, president at DigitalMarketer. And I want to say a quick word about Uzair. Between his years of experience, the thousands of businesses that he served, and just his daily dedication to video content, I definitely recommend that you talk to him. If you want to expand your presence online, specifically on YouTube or with Google AdWords or a bunch of different ad platforms, talk to Uzair. He will help you out. And we definitely recommend him both as a certified partner for DigitalMarketer and just as a marketer in general.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

So last 30 days conversions 209, phone calls 28, per day ads spend $70, deals closed 25%. Good. Niche is a construction niche in New York. Okay. Any recommendations on how I can optimize this campaign further? So what would you like to do? Increase the conversions or phone calls or the ads spend or the deals closed is at the client end or your end, Google can't close your deals for you. So to optimize it, you can look at that even let's go take our closing from 25% to 30% or 35%. That is going to give you a higher ROI.

You're getting these conversions and then you have got some data over here. I would look at that and say, okay, in this campaign I've got 147 conversions at $6.04, 20 leads over here at $12.86 and 35 conversions at $16.78. So this is the most expensive one. Now, what is your Target Cost Per Acquisition? That's what you want to ask yourself. If your Target CPA is, let's say $10, then you keep on increasing this. You don't need to optimize. Google is already giving you a great number of conversions at a good price. Don't touch anything. Just keep on increasing the budget by 15%, 20% every few days and spend as much money as you can. Obviously, you need to ask your client if that is your client account and cut out all the wasted ones or the most expensive ones. That's what we do. If I'm paying almost double more than double over here in this campaign, why should I do that? Because this is a smart campaign. These two are the display and you're getting good conversions. And the beauty with display and YouTube is scalability.

You can really scale. There's unlimited traffic on there. You give Google $500,000, $2,000 a day and Google is going to spend it and get you the results. So I would definitely for sure start to scale this. I would not look at optimizing it further unless there are placements where you can see lots of budgets is being wasted. But just keep slowly increasing the budget and stopping the expensive campaigns. And this is where a lot of people also overthink and overcomplicate about optimization. Because if you can get more conversions over here at $6 or $4 and you increase your deals close to 30%, then your cost per acquisition comes down quite a bit. And also are you limited by budget? That's the first thing. Because if I'm getting 147 conversions, I'm not sure what the date range is. And you're limited by budget. I wouldn't want to be limited by budget on this because $6 leads and if they are good quality leads is pretty good. So well done.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

What are the best strategies to go about finding lower CPCs for highly competitive industries for clients with lower monthly ad spend and traditionally higher CPCs? Such as HVAC. Do you feel like Manual CPC is still effective with Google moving to more automation? Yeah, good question. So first of all, you don't want to just focus on lowering the CPC. Cheap clicks are cheap for a reason that they don't convert very well.

Expensive keywords are expensive for a reason because they convert very well. They give you a good ROI and ROAS. So you shouldn't just focus on reducing the CPC because if your competitors are being aggressive with their bidding, you are going to get outranked every time. Your ads won't show all the time and you or your customer will wonder why our ads aren't shown.

So what you want to do is to focus on increasing the conversion rate because even if you are paying a higher CPC, which HVAC and plumbers and locksmiths have traditionally double-digit clicks, $60 clicks, $100 clicks and so on, you need to try to increase your conversion rate. The other thing is you need to manage the client's expectations. If your click, the cost is $100 and the client has got a $2,000 a month budget, it just won't work because you're hardly going to get 20 clicks a month and nothing is going to happen. So we need to manage that client's expectations as well as how much budget they need.

And if they don't have the budget, I would recommend that you don't waste your time with them because it'll be frustrating and you won't be able to do it. So for this kind of service dependent on how many clicks or calls they want, you know 15 to 20 clicks a day is nothing. But that should be the bare minimum, which I would go for as a starting point. And then I multiply that by the CPC and tell the client, if you got a budget which is equal to this much, then we go forward. Otherwise, we don't take on the client.