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Okay, can I pull repost for multiple clients? But single figure and separate. Okay. For example, my client A spends $1500 in 3 months and my client B spends also $1500 in three months. Now, what I want is a report which is client A total spend and client B as well. So, I guess this is for your internal use if you want to have multiple clients on the same Excel spreadsheet. So there's no reason why you can't just put them up in a spreadsheet. I don't see any problems with that. You can do that manually.

I'm not sure if you're asking me if it can be automated and if that is the case then yes you can automate this process using third party plugins perhaps like super metrics which will pull in the data now one thing which you need to have is you must have an MCC account which is my client center account. You should not have client A in a different account and client B in a different account. You should have all your clients under the one master account and from there, you can get all the information in one Google interface or Google Ads account and I have a feeling that you are not using the Google Ads MCC account. So, go and Google MCC account download it and then what I mean is sign up for it and then you will need to switch all your client accounts under your one MCC account.

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If ads are running with 4% of conversion ration or ratio yeah suddenly decrease to 1% what could be the reason great question some campaigns will die it's not that one campaign is running at a certain conversion rate and is going to carry on running it If you obviously I haven't seen your ad so I cannot give a very specific reply to your question. But if you're running on let's say TCPA or TROAS or any smart bidding. Avoid trying to make too many changes to that. Let it run. And do not touch it because the moment you touch something in it.

It might go into the learning mode again. And that's where things start to go backwards rather than going forwards. So when I've got one campaign which is giving me leads on a consistent basis and at a good price I don't need to worry about it. Why would I touch it? That's the thing and that is what sometimes people get a bit more greedy I should say. That oh I'm getting $5 leads. Let me try and get $4 leads and they will try and tweak that campaign. If you want to do something different do it in a different campaign or a new campaign. Don't touch that one. You know why you trying to kill that hen which lays the golden egg. I wouldn't do that.

The other thing which you I would look at is possibly negative keywords you may have by accident put in which are the best keywords or the search terms which are converting. So look at that and the other thing is obviously the budget if the budget if the campaign has been limited by budget or it's not using up the budget as much as before your conversions will go down not necessarily your conversion rate but look at a budget that you don't want those to be limited by budget. But first thing I would look at is absolutely the negative keywords and also look into your change history. Have you changed something yesterday or the day before yesterday which may have adversely affected on your campaign.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

If 100,000 keywords with all details are given then what would be the three insights from those keywords to optimize the ads. Now I know you are from the Indian subcontinent because this one lakh means is hundred thousand. So that's why I have written hundred thousand over here for those of you who don't understand what one lakh means. Now it looks like this is a trick question or a question that is quite often asked in an interview. And if that is the case then you need to be confident in saying this to the interviewer 100,000 keywords is going to make you crazy.

I mean I've never run a campaign with so many keywords, to be honest with you. So it's impractical and that is the insight I would tell them. It's literally impractical. The three insights would be don't do it. That's the only thing. Unless and until it's a huge account and you got hundreds of campaigns then that could be something where you need to have a team to go after this account but it's not one person's job to go after that and to manage it and to optimize it would be impossible. You will need AdWords or Google Ads scripts and some kind of automation to handle such a volume of keywords. I'm sure accounts like Amazon will have millions of keywords.

In fact, not hundreds of thousands but that is on a completely different playing field. So, I can't give you any insight because I've not seen a thousand keywords in an account ever and obviously if you are running with these keywords then you will need to keep them separately so that the keyword is relevant to the ad. There's no way in the world you can have all of these keywords in one campaign or an ad group and then the ads are optimized and when you talk about optimizing the ads, it's the relevancy.

The keyword must be on the ad. You cannot hundred thousand keywords on the ad actually. So what I would recommend you do is either you go after some kind of bespoke automation or scripts to help you manage this volume of keywords. You will definitely need to know how to use the Google Ads Editor. Without that, it is literally impossible you will not be able to use this or to run with these.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

How much should I spend on my branding? Oh God, that is a very interesting question. Branding is not something which you can only do for a few days or a few weeks, sometimes it takes years for a brand to be built. Branding is all about building that trust, so you can do two things, you can either spend the time, or you spend the money. When I say, well, when you spend the time, this is my time, I'm spending every day with you guys, or every weekday with you guys.

Plus I upload other videos as well, which are not on the live stream, but that is what we are doing, is spending time creating that content, putting it up on YouTube, Facebook, Twitter, and all that. So we want to put our message, our brand, in as many places as possible, so that people start to trust us. The other thing is ads, and ads will accelerate your branding because you can reach your target audience more quickly, compared to trying to get organic traffic. So there is no number I can give you, unfortunately.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Are you a small business owner or thinking about setting up PPC campaigns? Then here are some of the most common mistakes that you can make and some handy tips on how you can fix them. Find out now!

What are the biggest mistakes people make on their PPC accounts? well, there are lots and lots, It's a very generic question. So some of the biggest ones I've just pointed out over here is, you're not using negative lists or keywords, haven't set up the conversion tracking properly. Now, when you are in relation to the last question with regards to smart bidding, you've got to set up conversion tracking, otherwise, it will not work, causing those smart campaigns to run on conversion tracking.

You got to make sure you got your call conversions, your form submits, or any other kind of conversion which you are tracking is set up properly. So that's absolutely a big no-no that you haven't got the conversion tracking set up. And the other thing also, these conversions, conversion tracking do break up every now and then on the website, they stop working, because somebody has made some changes on the website, and the tag has been deleted or disabled.

And this is why when I talked about Google Tag Manager, you know, it will tell us well, it won't tell us straight away, but when we go into Google Tag Manager, we can see that, yes, it is working fine over here. But the tag manager tag has been taken off the website, If that is the case, then all the tags will go away. So Google Analytics, Google Ads, Facebook, Twitter, then, you know, straight away that you have a problem.

And another mistake, which a lot of business owners make is not scaling the campaign when the campaigns are being profitable and performing. So unless you have a limited capacity, then I can understand, but if you have the capacity and you can get more or service more leads and Google can give you more leads, then why do you stop?

Because if you are getting a positive return on ad spend, so you're giving one pound to Google and Google is giving four back, and after spending £50, or £100 a day, you're telling Google, well, no, thanks, I don't want any more money. If that is the case, then that's completely a different matter. But why wouldn't you want more? Because their potential is huge, so much traffic on Google is unbelievable.

So scaling is something where advertisers don't understand properly what the ROI and the ROAS mean. What they are thinking is, Oh, we are increasing our cost, we are increasing our budget and we're spending more money, but they don't look at the other side of the coin, which is that they are going to make more money from it. So as long as your campaigns are positive, you shouldn't be limited by budget. You should give as much to Google as, as you can, because the more you're going to give, the more you're going to get.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

What are the pros and cons of Smart Bidding in Google Ads? Is it the best way to spend your money? Here's what you need to know before you start using this feature on your Google Ads account.

What are the pros and cons of smart bidding?

This is where I see a lot of advertisers, business owners, and professionals get confused, as well as make things very complicated and they don't keep things very simple. So you've got all the smart bidding which is in Google Ads, but what you want to do is to feed that right data first to the algorithm, or to the machine to give you the best performance. Now, if I give an analogy of let's say Google Maps when we are driving from A to B in our car, and we put in the postcode or the zip code, that map is going to take us exactly to that same destination, right to the door, right.

But if I just give a vague address, a street name or the name of the town, or the city, Google will still take us to that place, but it's not going to take us to our destination, because we did not enter the right zip code or the address in Google Maps. So it's not Google's fault that we did not end up in the right place. So what you want to do, is to run the campaigns and manual PPC first, I have at least 15, 20, 30 conversions in a month, and then switch it over to a manual or, I beg your pardon. To smart bidding, whether it is TCPA or TROAS, you don't want to go on to Maximize clicks, because you're already getting conversions and clicks, Maximize conversions, you should run when you are struggling to get traffic, to your landing page or your website.

So you can let Google go after the clicks first and see how the conversions are happening or not happening when you do get those visitors to your site. Once it starts to run, it runs pretty well, that is the benefit of running smart bidding. It will take a huge amount of work off your shoulders, with regards to biddings and keywords; And as long as you got the right target CPA, or the ROAS and sufficient budget, it will keep on bringing you the conversions. This is how...what I find, sometimes it may not perform, it may go up and down, but if the overall tendency is to head in the right direction, then I'm okay with that. There will be some bad days and there will be a lot of good days as well. So you've got to run manual first of all, and then you switch over to the smart campaign. And you'll find that this works well. The cons you don't have much control over it, you don't know what's happening with the bids, where Google is going out there and finding those conversions from. But as far as I'm concerned, I don't care because if it is working, it's made my life a lot easier, and all I care is the conversions in my campaigns.

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What's the best way to put tracking codes on my website and which ones should I put? That's a really good question. And I'm glad that you are thinking about tracking everything because if you don't track, you cannot measure. The first part of your question, what's the best way to put it in. Now I know the easiest and the best way is to, if you are using a WordPress website or Shopify or Magento, you put in the Google Analytics tags, or any conversion tracking tags within your website, which is fine. It's not a problem, the problem is when you have too many tags, and you have an update on your website and something breaks, or some plugins get disabled, then it is a tedious job to keep track of which ones are working and which ones aren't working.

So the best way to put in all your tags is through Google Tag Manager. And as the name suggests, it is a manager for all your tags, it is completely free of charge to use, you download or sign up to your free account, and you put all the tags in there. And all you do is you take the Google Tag Manager tag, and install it on your website only once. So even if you have an update on your website, you have a new website, or something changes on your site, It doesn't matter. As long as that tag manager tag is on your website, everything in Google Tag Manager will work. And that is the best way to keep track of all your tags and set them up, which tags you want to put up, depending on how many channels you are running your ads on, or what you want to track.

But the first one, and the obvious one, obviously is the Google tag, not the Google Tag Manager, Google Analytics. That you need to put in there first, So what you do is you don't put your analytics tag directly on your website; You are running all these tags through Google Tag Manager. Then you have your various Google Ads conversion tracking, which includes calls, and if you have got a form submit or any other kind of tags, which you have set up in Google Ads, again, you run it through your tag manager. Then you've got your Facebook Pixel, if you have tags for, Twitter, LinkedIn, what else? I will also start running ads on Quora. So every platform where you want to run ads pretty much will have its tags, Pinterest and so on. So you can put up as many tags as you like, or as few, but the basic one is the Google Analytics and the Google Ads conversion and a tag manager. Oops! The tag manager is the best way to control all your tags. 

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How much CPC should I bid for a Gmail ad? How much should I set the default CPC in an ad group for an eCommerce website?

So it really doesn't matter whether you are running a Gmail ad campaign, or Gmail sponsored promotions as they are called the GSP, but there's for e-com or lead generation, or just for driving traffic to your website, the bids will be the same, but that doesn't change.

Gmail ads, in my opinion, are one of the best ads which very few people use to their advantage to drive traffic or conversions to their website. Very few people are using Gmail ads, so the CPCs are pretty low, you can get a click from as little as 10p or 10 cents, which is in the UK and US.

I don't know much about other currencies, but it would be equivalent to that. So it's nowhere near or anywhere near the Google display or the search campaign cost per click, they're extremely cheap. And the quality of traffic is very good as well because what's happening is you can target your audience, you can target your keywords, you can target by demographic and all these various targeting look options, which are available or Gmail.

And this is what I love about Google Ads is all the targeting options are available for all the different types of ads. So you've got your search ads, display ads, video ads, Gmail ads, but if you find that you got certain audiences or targeting, which is working really well for video or display; you can try using the same audience for Gmail because it's that same audience, just a different place where your ads are being shown. So I would highly recommend you give it a budget $5 to $10 a day, test it out and see how it goes.

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I would say yes. The reason is the mobile is going to eat up or take up most of the budget for any campaign you run because mobile devices have the most traffic nowadays. And we see across all the campaigns that mobile will get the most clicks. Now whether the mobile clicks are converting or performing or not, that's a different matter, because in some industries or niches, the mobile works really well, but in some, it really doesn't work very well. So for example, locksmith or plumber, or anywhere, somebody who is in an emergency, let's say your car has broken down and you need a recovery people to come and help you. So you will be on your mobile device, you want to talk to somebody, not fill in a form and then wait for somebody from that company to call you back.

You need instant help and mobiles perform really well for those niches. It's so good in some of these niches that we don't even run campaigns on the desktop, because we know we're not going to get any conversions and re-allocate all the budgets to the mobile campaigns. And what you also want to do is, when you see and find that the mobile devices campaign is performing really well, then you also set up call ads as well. So try call ads, as well as the text ads, which are the normal expanded text ads, and the responsive search ads, or the dynamic search ads as well; to see which ones perform well, but then separating the campaigns out by devices will then enable you to allocate certain budgets to the best performing campaign. So I would recommend that you try and separate them out. Although obviously there is more work, you know three acts in your work, but your results you will find that you can get some very granular data for each one of these campaigns and then shift budgets from the better performing to the better performing campaigns.

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Every business owner must know exactly what the ROI is from their Google Ads. You need to know whether the money you are spending on Google Ads is generating healthy profits or not. ROI is the ratio of your net profit to your costs.

It is the most important measurement. If you don’t track this properly, you will run out of cash for your marketing and advertising. To measure ROI, your conversion tracking in Google Ads must be set up correctly.