In episode 115, Jack Chambers-Ward of Candour joins the show to chat about bias in Google search results and how these results are influenced by our own biases.

We discuss the influence of language in search queries and examine the potential biases associated with Large Language Models.

We also tackle the important question of Google's responsibility in surfacing diverse content and discuss approaches that both individuals and organizations can take when handling existing biases.

(0:00) Intro

(3:25) Are Google Search Results Biased?

(5:05) The Influence of Language in Queries

(9:49) Are LLMs Biased?

(13:30) Checking Your Own Biases When Searching with Google

(21:45) What is Google’s Responsibility in Surfacing Diverse Content?

(25:15) How to Handle Existing Biases

(28:11) Rapid Fire Rankings

Rank your top 3 anything:

1. Ahab - The Coral Tombs

2. Katatonia - Sky Void of Stars

3. Periphery - Djent is Not a Genre

Rank your best SEO marketing win:

Resolving hreflang tag & canonical issues on an international ecommerce site. Traffic is now up by more than 600% as the international pages are now ranking in the correct regions!

Rank your top 3 SEO tools:

• Sistrix

• AlsoAsked

• Sitebulb

Rank your best SEO trick or tactic:

Internal links - especially with ecommerce - are hugely underrated. Guiding users through a purchase journey, in every stage of that journey, can be really powerful.

Rank what you love most about SEO as an industry:

The variety of challenges and topics - there's always something new to learn!

Rank your top 1-3 marketers:

• Mark Williams-Cook

• Areej AbuAli

• Mordy Oberstein

Rank your best SEO learning resource:

Aleyda Solis' Learning SEO

Rank your top cause or charity:

The Hamlet. A charity that supports people ages 0-29 with special educational needs and disabilities.