AI in Marketing

Google's NotebookLM & Gemini Unite; Resemble AI Secures $13M; AI's Impact on Influencer Marketing


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In this episode, we explore Google's integration of its NotebookLM tool with the Gemini chatbot, allowing users to attach notebooks directly within chats for enhanced interaction. This feature is currently in limited release, with a broader rollout expected soon.

Next, we delve into Resemble AI's recent $13 million funding to combat deepfake cyberattacks, highlighting the growing financial impact of such fraud.

We then examine AI's expanding role in influencer marketing, addressing operational challenges and enhancing campaign execution through data analysis and automation.

Reddit users have identified common indicators of AI-generated text, such as the overuse of em dashes and certain phrases, which can reveal non-human authorship.

We also discuss Google's AI Mode's impact on recipe creators, as AI-generated content affects their ad revenue and traffic.

Klarna's new Agentic Product Protocol aims to improve product discoverability by AI agents, enhancing commerce through structured data feeds.

AI-driven email marketing strategies are transforming campaign creation and measurement, offering personalized content and improved performance.

Finally, we look at the stabilization of semiconductor stocks following AI-driven volatility, with a focus on AI-linked growth and market dynamics.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.
Start your VoiceStream free trial today!
📚 Sources:
  • https://techhounder.com/google-notebooklm-gemini-integration-rollout/
  • https://www.pymnts.com/artificial-intelligence-2/2025/resemble-ai-raises-13-million-to-tackle-deepfake-crisis/
  • https://martech.zone/how-ai-is-reshaping-influencer-and-kol-marketing-for-modern-growth-teams/
  • https://mashable.com/article/reddit-top-tells-ai-writing
  • https://www.theguardian.com/technology/2025/dec/15/google-ai-recipes-food-bloggers
  • https://www.pymnts.com/news/artificial-intelligence/2025/klarna-launches-open-standard-making-products-discoverable-ai-agents/
  • https://blog.hubspot.com/marketing/ai-email-content-suggestions
  • https://ts2.tech/en/semiconductor-stocks-today-nvidia-rebounds-micron-and-chip-equipment-rally-while-broadcom-and-arm-lag-on-fresh-analyst-calls-dec-15-2025/#google_vignette
  • ...more
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