GovComms: The Future of Government Communication

Andrew Bell is an ABC producer and reporter in the ACT. He worked for the BBC and commercial radio in Wales before moving to Australia in 1988.

In Australia, he has reported and produced news bulletins and documentaries for regional and metropolitan commercial television, Reuters and the ABC in Sydney and Melbourne. 

Andrew discusses the evolving world of media and how technology is changing the profession.

Discussed in this episode:

• What are reporters looking for when you call to pitch them your story?
• What time of the day is best?
• How is technology changing the way newsrooms behave?
• What will give you your best chance of having your story run?  

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Stuart Howie, author, communications and media consultant, journalist and speaker shares with us insights and strategies from his latest book, The DIY Newsroom.

Stuart draws on the principles and practices of newsrooms. Why newsrooms? Well, newsrooms are at the top of the content food chain - information is their reason for being.

Stuart knows a thing or two about newsrooms, having transformed newsrooms across a 30-year career as an editor and journalist, including time as editorial director for Fairfax Regional Media.

Discussed in this episode:

• What editorial operations that impacts a nation looks like. And the parts you can take and tailor to your own operations.
• The power of acting SMART™. What it is and how you can control your message for maximum impact.
• Future proofing your comms strategy for 2019
• Essentials for authentic stakeholder engagement
• Building diversity into an engaging strategy that converts

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As one of the leading and most experienced communicators in Australia, Adrian Cropley shares with us the growing functionality of combining communication and business and the role that plays in successful leadership.

With over 20 years’ experience, Adrian has worked with a number of Fortune 500 companies in areas such as change management, crisis management and strategic communication. From this, he has perfected the skills required to be a professional communicator and build strong teams.

Described as the “friendliest man in the [comms] game”, this a great listen to better your leadership skills, working towards creating a healthy, functioning and strong comms team!

Discussed in this episode:

• The functionality of strategic communication in the late 2010s
• Turning everyone in your organisation into a pro communicator
• The evolution of communication and leadership
• When two worlds collide - business and communication
• Building the ‘comms team of tomorrow’
• The damage of the 24/7 news cycle on comms in government
• Building authenticity, stability and trust into your comms strategy

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This week we present an exclusive interview with Geoff Fisher, contentgroup’s Client Services Manager, about the application of Phase One and Two of our Content Communication Framework.

Taking you behind the scenes of how contentgroup operates, we explore the future of strategic communication and what it means for government.

This week’s episode breaks down myths that surround comms teams, injecting project management and strategic thinking into communication and increasing your stakeholder engagement. Most importantly, Geoff outlines not only the ‘why’ but also ‘how’, through the Framework, this is achievable.

If you enjoyed today’s episode or have any questions email: [email protected]

Also discussed in this episode:

• The future of government communication
• How to successfully start a communication strategy
• Why communication is important throughout, not just at the end
• Injecting comms into the policy team
• Comms as more than the ‘Colouring-in Department’
• Keeping the audience involved and informed

Hosted on Acast. See acast.com/privacy for more information.

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This week we are excited to release Part 2 of our interview with Robert Rose, a leader in the content marketing space. As well as leading a consultancy firm of his own, most recently Robert Rose was the host of Content Marketing World.

Continuing from Part 1, in this episode Robert shares with us the creation of strategic content, focusing on the implementation of empathy and storytelling to capture your audience’s attention. Alarmingly, the tools and solutions Robert provides are a lot simpler than you may think!

If you missed Part 1 make sure to find it wherever you listen to podcasts.

Discussed in Part 2:

• Putting your content strategy to use, effectively
• Creating goals and actually reaching them
• The power of stepping away from technology
• Finding empathy and following it through
• Learning what your audience wants and delivering that

Learn more and register to our Masterclass. 

Discussed in Part 1:

• Driving emotion and empathy to break through the noise
• Creating scalable content
• Creating an evidence-based case for a content strategy
• The tools to build and evaluate your content strategy
• Distributing content in a timely manner
• “Culture eats strategy for breakfast”

Hosted on Acast. See acast.com/privacy for more information.

TAKE PART IN OUR AUDIENCE SURVEY AND WIN!

This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder and guru in the content marketing space. Through the release of his book ‘Managing Content Marketing’, co-written with Joe Pulizzi, the concept of strategic media came to be.

In this episode, Robert shares insights into how the world of content marketing is changing, the tools for us as communicators to stay ahead and the growing role of content in organisations.

Make sure to subscribe for Part 2 when we explore implementing your content strategy, furthering our discussion on empathy and the importance of taking a break while everything changes so rapidly.

Discussed in Part 1:

• Driving emotion and empathy to break through the noise
• Creating scalable content
• Creating an evidence-based case for a content strategy
• The tools to build and evaluate your content strategy
• Distributing content in a timely manner
• “Culture eats strategy for breakfast”

Learn more and register to our Masterclass.

Hosted on Acast. See acast.com/privacy for more information.

To let your communication strategy flourish, you need to get everyone involved. On this week’s episode, we talk with leading social media specialist Stephanie McCormick from the Australian Catholic University (ACU) on how to get your whole organisation involved in communication.

A big part of Stephanie’s role is to find how to get everyone involved and break down traditional silos. Learn how she expressed the worth of comms and used all resources available, using digital communication to solve problems.

This week is a very valuable listen for all social media managers and specialists. Stay till the end for Stephanie’s advice on removing yourself from social media and step away from the computer!

Discussed in this episode:

• Digital communication to solve problems
• Applying law skills to the practice of communication
• Breaking down silos – telling your company story is everyone’s role
• University tactics applicable to the public sector
• Combining traditional media with digital
• Making the most of free digital tools and platforms
• Top 5 tips for all social media managers

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What do you know about ‘gamification’? This week on GovComms we talk with Kerstin Oberprieler, a leading expert in the field, about what it means for the future of government communication and audience engagement.

While it may appear as an odd concept, it’s something that's always been around us. Whether it’s frequent flyer miles, points at your favourite retailer or your Fitbit, gamified systems are all around you. And what Kerstin and her company PentaQuest are trying to achieve is integrating it into much more than just a loyalty system and audience engagement.

More than just sharing photos and videos, gamification engages your audience and embeds them into your content giving them a personal, hands-on experience. Find out how the inner-workings of gamification fit perfectly into strategic communication by looking at specific Australian Government examples.

Discussed in this episode:

• Government and gamification, where two worlds collide
• The similarities between strategic gamification and communication
• What gamification looks like in the real world – online and offline
• Government examples of gamification to reach niche, specific audiences
• Gamification as a tool to enhance external and internal communication

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Another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the contentgroup Content Communication Methodology.

Though the benefits are apparent, this process is often left till last minute or left out completely. This episode addresses a variety of the misconceptions that are held against measurement and ways to start implementing measurement in your own projects.

Some benefits include the ability to target your audience better, communicate with stakeholders effectively, create and track goals and objectives, and using the information gathered to improve future projects.

“We test, and we learn, in service of our audience.”

Liked today's episode? Register to our Content Communication Masterclasses to learn firsthand the value of measurement and evaluation in government communication.

Discussed in this episode:

• The growing streams for communication
• Measurement and evaluation as a tool to increase capability
• A step-by-step guide to implementing M&E
• Audience as priority one, two and three
• M&E as spending more time now to spend less time later

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While today they might just be at school or mastering streaks on Snapchat, one day the youth of today will be the leaders of tomorrow. And unlike the generations before them, 70% of these future professions and career paths don’t even exist yet.

But what’s more shocking is they’re more than prepared for such an occurrence and ready to face this task as it comes. While there is uncertainty in what this change will bring, they already know what change looks like and how to navigate it.

This week we’re joined by Claire Madden, author of Hello Gen Z and social researcher on generational engagement. Claire explores with David the technological cultural shift and what we as communicators can learn from these leaders of tomorrow though still young today.

Discussed in this episode:

• Generational change and how Gen Z broke the mould
• The material and technological impact on Gen Z
• What technology has done to how people learn, research and communicate
• Ways government and the public sector can utilise the skills and abilities of Gen Z
• Gen Z are born knowing the rules of social media engagement
• Advice to effectively communicate and talk with Gen Z

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