GovComms: The Future of Government Communication

Our rebranded GovComms podcast has launched and now's the time to share what's in store for you, the listener.

In this episode your host, David Pembroke, tells the story of contentgroup. Our Story.

From small beginnings, David shares how contentgroup took an idea and created a thriving government communication hub that serves municipal, state and federal governments, as well as governments worldwide.

Discussed in this episode:

• How did we get here? From political journalism and a spark of an idea to a thriving communications agency.
• What differentiates us at contentgroup and how our level of excellence in creating compelling content serves government agencies and departments.
• Ways we can help you deliver a successful communication strategy that connects you with your citizens and community.
• What our dedicated team of professionals are delivering to meet your objectives and requirements.
• Big plans. What we are working on now and for the future.

Be sure to subscribe to GovComms, so you catch all our new episodes.

Find contentgroup on Facebook, LinkedIn and Twitter.

Read more about best industry practices from our blog and weekly newsletter.

Hosted on Acast. See acast.com/privacy for more information.

Our InTransition Podcast has been sharing insights and innovations in government communication with global audiences since 2015.

In this episode your host, David Pembroke, shares some exciting news about the growth of the InTransition podcast.

We've had a makeover and it's not just cosmetic. You'll hear a little about why we rebranded and the exciting changes in store for future episodes.

Previous episodes from InTransition are archived and still available for you to listen to.

Be sure to subscribe to GovComms, so you catch all our new episodes.

Find contentgroup on Facebook, LinkedIn and Twitter.

Read more about best industry practices from our blog and weekly newsletter.

Hosted on Acast. See acast.com/privacy for more information.

On the podcast this week we talk to Mike Pritchett, CEO and co-founder of Shootsta, a video production agency in Sydney. Designed to empower brands and agencies to produce high-quality video, Shootsta supplies clients with an all-in-one visual studio in a single hard case and offers a 24-hour turnover.

Understanding the importance of delivering consistent and timely content, Mike shares with David the value of video production in 2018 and the power it has to connect brands with their audience.

With humble beginnings in Sydney, Shootsta is slowly taking over the world with a presence in Southeast Asia, North America and Europe. It’s no secret anymore that video is the future of marketing and Shootsta has taken a complex idea and simplified it. Learn more!

Discussed in this episode:

• What is Shootsta and why is it important
• The future of video production
• The role of video to connect brands and agencies with their audience
• While attention spans get smaller, video can only become more influential
• Reasons to consider introducing video production to your media/publishing team

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After recently celebrating Open Gov Week 2018 we thought we’d revisit this episode with Helen Owen, the then Principle Advisor on Public Data Policy at the Department of the Prime Minister and Cabinet.

Helen shares with David the importance of Australia joining the Open Government Partnership and what it means for citizens. Aiming to connect governments with their citizens, it’s a tool necessary to increase transparency, fight corruption and harness new technologies to increase efficiency.

Discussed in this episode:

• How the Open Government Partnership increases stakeholder engagement
• Involving policymakers in open governance
• Managing citizen expectations and increasing participation
• The Open Government Partnership and their presence overseas
• The open data agenda and what it means for freedom of information

Hosted on Acast. See acast.com/privacy for more information.

In the world of communication, there’s one rivalry bigger than them all: internal vs external communication.

The common belief is that external is superior simply because it’s what you use to communicate with your audience. But something we often forget is the crucial role internal plays. It may not be pleasing your audience, and instead gratifying your staff.

This week we talk with Kate Powl, Communications Manager at Data61. As a young agency attached to the CSIRO, Kate’s role has been to build a strong team internally to ensure a strong external presence. When your team is organised on the inside, the external output improves.

Discussed in this episode:

• Storytelling through data and building Data61’s narrative
• Building a strong audience though a young agency
• The importance of incorporating digital and data experts into your teams
• How crucial internal communications is for strong external results
• Internal communications, more than just house keeping

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Public participation (P2) is a core principle of contemporary politics and policy and is used to involve people and communities in problem-solving and decision-making discussions.

In order to understand the importance of P2, we talk with Kylie Cochrane this week on the role it plays in infrastructure projects, the future of P2 in the digital age and ways governments can do public participation effectively.

Both an International Board Member for the International Association of Public Participation (IAP2) and the Global Lead for Communication and Stakeholder Engagement at Aurecon, Kylie is a bit of a rock star in the world of public participation.

Discussed in this episode:

• Social Triangle Theory at the heart of infrastructure projects
• Trust decreasing in Australia and how public participation can save it
• Building a community and making them stay
• Effectively using storytelling and creating a strong narrative
• The future of IAP2 Australasia working with the United Nations

Find contentgroup on Facebook, LinkedIn and Twitter.

Read more about best industry practices from our blog and weekly newsletter.

Hosted on Acast. See acast.com/privacy for more information.

Originally nicknamed the ‘Hay Capital of the World’, the City of Gilbert is now a leading example of what it means for a government to go digital. Wanting to engage their residents, they struck gold finding one crucial aspect of their demographic – the average age of Gilbert is 32. Why is that important? Well, because they’re young and digitally aware.

Dana Berchman, Chief Digital Officer for the City of Gilbert, attributes this one factor to the success of Gilbert’s digital transition. Understanding where her audience was lead to using resources in a more efficient, measurable way and increased government transparency.

The City of Gilbert now boasts over 25 channels across all major platforms and over the last five years has even reached viral success. By giving her residents the ability to directly contact their government for news and updates has been a major success and an example of effective government communications.

Listen to David and Dana go into great detail of how the City of Gilbert turned into a digital hub known throughout North America.

Discussed in this podcast:

• The demographics of Gilbert and how it pushed for digital reform
• Building a digital roadmap – “Willing to try, willing to fail”
• The importance of transparency and accountability in government and how social media helps
• Drawing inspiration from New York City and their digital presence
• How storytelling strengthened Gilbert’s community
• A local governments responsibility to its residents

Read Case Study: The City of Gilbert.

Find contentgroup on Facebook, LinkedIn and Twitter.

Read more about best industry practices from our blog and weekly newsletter.

Hosted on Acast. See acast.com/privacy for more information.

Rachael Sweeney is the Director of Collective Position, a boutique communications agency that specialises in stakeholder engagement. Collective Position pride themselves on bringing clients closer together.

With her extensive experience in the field, hear Rachael and David discuss the importance of stakeholder engagement and how you can build your own skills today.

Collective Position has worked with local governments across Australia as well as Wine Victoria. Rachael studied public relations with a politics major at Deakin University before starting a career in government and stakeholder relations, working on two major rail infrastructure projects in Victoria.

Discussed in this podcast:

• Perfecting government communications
• How to find stakeholders and mapping their influence
• Transparency with antagonistic stakeholders
• Tips on delivering information
• Managing the consultation process
• Getting the public’s attention early with content

Find contentgroup on Facebook, LinkedIn and Twitter.

Read more about best industry practices from our blog and weekly newsletter.

This episode was originally aired November, 2016

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Lisa Ronson is the Chief Marketing Officer at Tourism Australia. With extensive history in marketing, Lisa brought a unique approach to her position after working alongside national and international brands. This includes Carlton & United Breweries, Visa, David Jones and Westpac.

At the start of the year, Tourism Australia disguised a movie trailer for a Crocodile Dundee reboot as the launch for the next tourism campaign. Aiming to target high-end consumers in the USA, Lisa takes us behind the scenes of getting the $36m project off the ground and what the future holds for Brian Dundee.

Discussed in this episode:

• National branding and marketing Australia
• Value behind building personas
• Tracking audiences and putting them at the heart of planning
• Tourism Australia shifting focus from southeast Asia consumers to US
• The results of the campaign – 250,000 mentions on social media, and more
• What happens next to Brian Dundee

Watch the trailer here. And watch the ad here.

Find contentgroup on Facebook, LinkedIn and Twitter.

Read more about best industry practices from our blog and weekly newsletter.

Hosted on Acast. See acast.com/privacy for more information.

Martyn Wallace is the Chief Digital Officer for the Scottish Local Government Digital Office, aiming to assist local Scottish Governments in their digital transformation. Similar to what the DTA is doing nationally in Australia, SLGDO seeks to do the same but for regional and rural Scottish councils and citizens.

In this episode of InTransition, Martyn speaks with David about the challenges of coordinating change across multiple local government bodies and the importance of continuing to move forward digitally to engage and inform citizens.

Noting the negatives we have seen when private companies have not embraced the digital transition (Woolworths UK, Blockbuster etc.), Martyn discusses the role digital media plays in connecting citizens with their government, especially those outside major cities.

Discussed in this episode:

• The growing need for government communications
• Using digital media to connect citizens with their governments
• Convincing local governments the importance of going digital
• What happens when you don’t go digital
• The role content plays in transitioning from traditional to digital
• Creating the comms team of the future
• Transitioning from the private sector to the public

Find contentgroup on Facebook, LinkedIn and Twitter.

Read more about best industry practices from our blog and weekly newsletter.

This episode originally aired April 2017.

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