GovComms: The Future of Government Communication

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Mitch Joel is one of the world’s foremost advocators of digital marketing. Mitch Joel is the President of Mirum, a global marketing agency that operates to close to 20 countries with over 2,000 employees. He is the host of the popular podcast Six Pixels of Separation, which recently celebrated its 500th episode. Mitch is the author of two books on the implications of the new media. His last book CTRL ALT Delete, which was named one of Amazon.com’s best business books of 2013, examines how businesses and marketers can capitalise on the interconnectedness of modern society. Mitch Joel has been named one of the top 100 online marketers in the world

In this episode you'll learn:2:40 The secrets of podcasting7:29 How to be successful in today's marketing environment9:42 How to not suck at publishing19:32 How to be effective when you start content marketing28:30 Mitch Joel has advice for you and large organisations

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Martin Schipany is the Head of ‘City Communications’ for the City of Vienna’s Press and Information Services. Martin started working for the City of Vienna as a Press Officer before becoming an Editor in the Press and Information Services, eventually to rise to the Head of the sub-department ‘City Communications.’ Martin has also been the Head Press Officer for a political party in the Vienna State Parliament. Martin recently completed his Executive Masters in International Media Innovation Management. Martin’s thesis was on the necessary criteria, instruments and processes to implement a municipality’s content marketing strategy.

In this episode you will learn:

9:01 How do you get the attention of the political media officers to tell them that there is more to life than speaking to the media?10:00 Why all government departments should be completing a citizen journey discovery13:32 Where Europe is in their adoption of content marketing15:53 Recommendations on how the City of Vienna can improve their content marketing strategy (you can apply these too to your government department)21:33 Why the communications team should be close to the leadership27:47 How do you convince government to adopt digital?

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Sean Larkins is the Director of Consulting & Capability for the Government and Public Sector Practice of the world’s largest communications services group, WPP. Sean was previously the Deputy Director of the UK Government Communications. Sean led the reform of the UK Government’s communications to build a centralised strategy. Sean set up and ran the UK Communications Service. Sean was responsible for almost 4,000 government communicators.

In this episode, you'll learn:

5:37 How to discover government communication priorities 6:34 Why government communications should be run more like a business 10:58 How do you change the government's tendency for risk aversion? 19:07 What are the small, simple steps to move from traditional marketing to content marketing? 25:31 What skills do government communicators need to become more effective? 28:55 How do you make communicators the most prestigious civil servants in government?

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In this week's episode of InTransition, we interview Mandy Gyles. Mandy has over 25 years’ experience in the communication and media industry. Mandy started her career as a reporter for the Australian Broadcasting Corporation. Mandy moved into the role of Communications Officer in the agricultural industry. She moved through various roles in PR, media and communication. Mandy worked for the Department of Agriculture and as Public Affairs Officer for the Australian Centre for International Agricultural Research. Mandy has now ceased working in-house and has become a Media and Communication Consultant for her own company. Her recent clients include Capital Metro, SBS Radio, International Crops Research Institute for Semi-Arid Tropics, and the Australian Centre for International Agricultural Research.

In this episode, you will learn:

4:10 What makes a good reporter?

5:25 What are the hard things about telling stories about organisations?

6:52 How do we improve public sector storytelling?

8:45 What is the way forward to overcome the risk to tell stories?

11:11 What tactics do you use to tell the senior management that the risk of telling stories is mitigated?

12:40 What are the obstacles for doing well in government communications?

19:32 What are the biggest challenges for public sector organisations to create a publishing mentality?

22:15 What does it take to tell good stories about research?

23:45 The changes in the way stories are told in research communications

24:57 What is the best story you have ever told?

30:13 What do you see is in the future and what advice can you give to the public sector?

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In this week's episode of InTransition, we interview Karl Herger, Digital Marketing Specialist for the City of Sydney. Karl is responsible for implementing the City of Sydney’s digital marketing strategy, including its content strategy, social media, website builds, app development, analytics, online advertising and email marketing. Karl has been with the City of Sydney for over four years now.

Karl previously worked for the Australian Broadcasting Corporation as a Digital Marketing Specialist. He launched and managed the ABC Facebook page, growing it from 2,000 to 40,000+ likes through content strategy and advertising. Karl has over eight year’s digital marketing experience.

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In this special episode of InTransition, David Pembroke interviews Kanchan Dutt, the Senior Manager of Media and Communications for the Australian Capital Territory Community Services Directorate. This interview includes discussions on the constraints of department communications, how to improve the skills of staff to become better publishers and the challenges faced when convincing senior level management to use content marketing techniques. The interview featured as part of a live webcast from the Digital Hub at Gungahlin Library in 2014.

Kanchan started his career as a reporter in the traditional media before moving into the public sector where he has excelled in government communications for almost a decade. Kanchan has previously managed communications for the ACT Department of the Environment, Climate Change, Energy and Water and also spent time as a Senior Media Adviser to the ACT Chief Minister's Office.

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Hosted on Acast. See acast.com/privacy for more information.