GovComms: The Future of Government Communication

GovComms: The Future of Government Communication

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GovComms: The Future of Government Communication episodes

  • Why a press release just won't do it anymore
    In this episode, Founder and CEO David Pembroke sits down with Dr Caroline Fisher, Lecturer in journalism at the University of Canberra. They discuss the new role journalism plays in the public sector and how that is changing with new content marketing initiatives. David and Caroline explain how public sector workers should convince media advisors to employ content marketing tactics when pushing out new programs. They also talk about the new Bachelor of Journalism, Content Marketing degree at UC and where it is headed. Dr. Fisher's thesis can be found here.

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • The ins and outs of publishing

    This week we’re joined by Bobby Graham, Director of Bobby Graham Publishers and Business Development Manager of MasterDocs. In this episode, Bobby takes us through the ins and outs of publishing. We discuss the importance of the user, why print is not dead and how to have successful production meetings, among other things.

    Bobby is an experienced digital publisher. Her business passion is digital publications, marketing and communication. She holds a Masters in eBusiness and a Bachelor of Arts in English and History. Over the past years, she has worked in the government sector, in mainstream publishers and libraries.

    Hosted on Acast. See acast.com/privacy for more information.

    35 min
  • Architecture of Listening
    In this episode of InTransition we are joined by Jim MacNamara from the University of Technology, Sydney. We take a look at Jim’s distinguished career and discuss why more public sector organisations need to learn the art of listening.

    Hosted on Acast. See acast.com/privacy for more information.

    33 min
  • How does UNICEF Australia communicate during a crisis?
    This week we’re joined by  Kate Moore, UNICEF Australia’s media manager. In this conversation, David and Kate talk about UNICEF Australia's communication department and how they get the message out during an emergency.

    Hosted on Acast. See acast.com/privacy for more information.

    35 min
  • Wild About Whales: How they got it right

    This week we’re joined by Clint and Todd Wright, Managing Directors of Threesides Marketing. In this episode we chat with Clint and Todd about their award winning campaign for the NSW National Parks and Wildlife Service, Wild About Whales project.

     

    Hosted on Acast. See acast.com/privacy for more information.

    38 min
  • Show Me the Data: Leveraging Analytics
    This week we're joined by Chris Rottler, Head of Digital Analytics of the US Peace Corps. In this episode, Chris explains how the Peace Corps uses data to understand their audience and develop content.

    Hosted on Acast. See acast.com/privacy for more information.

    34 min
  • Learn how to engage with your audience
    This week we're joined by Matt Crozier, the co-founder and CEO of Community Engagement firm Bang The Table. In this episode Matt explains how organisations can engage with their audiences.

    Hosted on Acast. See acast.com/privacy for more information.

    31 min
  • How to stand out in a crowd
    In episode 39 we're joined by Michelle Robertson, the Communications and Marketing Manager of Communites@Work. In this episode we explore the challenges faced by communications departments and how they can stand out in the crowd.

    Hosted on Acast. See acast.com/privacy for more information.

    34 min
  • How to be a publisher
    Today, we're joined by one of Australia's most distinguished journalist and the publisher of The Mandarin, Tom Burton. In this episode we discuss how public sector organisations can become publishers.

    Hosted on Acast. See acast.com/privacy for more information.

    38 min
  • How the public and private sector can work together
    In episode 37, we are joined by government communication expert and founder of GovCom Group, Alun Probert. If you will recall, back in episode 23 Alun joined us to discuss why government agencies should act as a newsroom. In this conversation, we discuss how the private and public sector can work together.

    Hosted on Acast. See acast.com/privacy for more information.

    33 min

About GovComms: The Future of Government Communication

From the publisher's feed

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the…

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