GovComms: The Future of Government Communication

GovComms: The Future of Government Communication

By contentgroupBusinessGovernmentMarketing
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GovComms: The Future of Government Communication episodes

  • The future of digital media in government
    Our guest today joins us from one of the leading Australian News and Media site for both advertising and media. Nic Christensen is the Deputy Editor of Mumbrella, in this episode we discuss Nic’s reporting from the Digital Content Newfronts presentation in New York City, where the biggest digital media companies in the world presented their offerings to the media buyers and advertisers.

    Hosted on Acast. See acast.com/privacy for more information.

    27 min
  • Bridging the gap between ICT and Marketing in Government
    Our guest today joins us with a wealth of government communication experience. John Sheridan is responsible for whole of government ICT services and procurement policy and operations. In this episode, we discuss the growing importance between government storytelling and information technology.

    Hosted on Acast. See acast.com/privacy for more information.

    28 min
  • Copyright laws in content marketing
    In episode 10, Kim Ulrick, the Assistant Director of Communication for the Australian Federal Government Department of Communication told David Pembroke, "Get the lawyers involved early." Today, we take on that advice and are joined by Director of ARETE Group and Senior Legal Counsel for Airservices Australia, Shaun Creighton. In this episode we discuss the copyright implications when creating or curating content.

    Hosted on Acast. See acast.com/privacy for more information.

    37 min
  • Why government needs a 24-hour newscycle
    Our guest today joins us with a wealth of government communication experience. Alun Probert is the former executive director of Strategic Communication to the NSW Government and the CEO of GovCom Group.

    Hosted on Acast. See acast.com/privacy for more information.

    41 min
  • Using content marketing to develop your website
    In episode 22 of InTransition, we are joined by two special guests from the University of Canberra. Our guests Inga Davis and Richa Arora undertook a massive project of rebuilding the universities website. We discuss the steps they took to reach their objective and how they managed to bring more than 15,000 pages of content under one umbrella.

    Hosted on Acast. See acast.com/privacy for more information.

    37 min
  • How to maximise your opportunities in social media

    Our guest today, Richard Spencer leads the largest media monitoring agency in Australia. With extensive experience working in social media our conversation delves into the issue of trust for government agencies when using social media.

    Richard Spencer is Head of Digital for Isentia and Head of Agency for Isentia Two Social, Isentia’s specialist Social Media agency. The Social Media landscape is changing and developing exponentially. Richard advises organisations on how to maximise their opportunities in this exciting channel.

    Richard is also a regular media commentator on Social Media channels. Prior to founding iSentia Two Social, Richard was Senior Vice President, Global Marketing and Interactive with TMP Worldwide and has been working in digital communications and the internet since 1996. Richard holds a Bachelor of Arts (BA Hons) in Business and a postgraduate Diploma in Marketing (CIM). Richard is a member of the Australian Institute of Company Directors.

    Hosted on Acast. See acast.com/privacy for more information.

    23 min
  • Analyse your content and refine accordingly
    Today’s guest, Prudence Cook is the Manager of Online Communities at the Grains Research and Development Corporation (GRDC). With over 22,000 grain growers in Australia, Prudence blends the world of digital technology and agriculture seamlessly as she explains how social media has helped her understand her audience.

    Hosted on Acast. See acast.com/privacy for more information.

    30 min
  • The non-negotiables of content marketing
    Our guest today, Gina Florence is a rising star in the government communication sector. Gina serves as the Marketing and Communications Supervisor for the City of Bryan, Texas. In this episode, we discuss her role for the City of Bryan which includes boosting economic development, city programs, and tourism across online channels.

    Hosted on Acast. See acast.com/privacy for more information.

    38 min
  • InTransition Episode #18: How to create searchable content

    Our guest today, James Mathewson is one of the global leaders in building tools and education to enable a global workforce to do data-driven search marketing. We discuss the power of Google Adwords and the use of social media metrics to track, listen and ultimately engage with your audience.

    Hosted on Acast. See acast.com/privacy for more information.

    31 min

About GovComms: The Future of Government Communication

From the publisher's feed

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the…

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