GovComms: The Future of Government Communication

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In this episode, we speak to a man who knows a great deal about content marketing in government - David Rawlings from Landmark Media in Adelaide, Australia. We discuss some of biggest challenges for government in getting started with content marketing and the endless opportunities for government to publish engaging content to uphold a responsibility to explain programs and policy. A seasoned online professional, David has experience with more than 1500 web sites and social media profiles ranging back to 1996.

He is an author of a social media book (with one to come shortly) and is a recognised presenter on the topic of online communication, particularly in the education sector.

His workshops cover content development for web, eNewsletters, social media and email marketing and have been run through the University of Adelaide – and in tailored form directly with Government departments – for more than 10 years.

David helps government organisations at a one-on-one level and through a variety of content-focussed workshops.

David also started up Content Marketing Adelaide in collaboration with Frank Stillitano, the Creative Director at Flux Visual Communication.

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I promised you some of the biggest names in content marketing and today we deliver on this promise to have a chat with Jason Miller, the Senior Manager content and social at LinkedIn Marketing Solutions. For those who don’t know Jason Miller - prepare to be entertained. Jason Miller is the author of the Amazon #1 Best Seller Welcome to the Funnel.

He leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music.

When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal karaoke and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conferences including Dreamforce, Social Media Marketing World, Social Fresh, Microsoft Convergence, Inbound, and more.

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This week’s guest has a long and distinguished career in the Australian Public Service. Today we talk to Carmel McGregor about the vital role communications played in her success, the revolution of “listening” and understanding why public servants need to be able explain their work to the public. Carmel McGregor forged a highly successful and notable career in the Australian Public Service. She is a psychologist by training and is intrinsically interested in how people think and what makes them tick.

Before her retirement in 2014 Carmel was the Deputy Secretary Defence People in the Department of Defence. Prior to joining the Department of Defence in 2012 Carmel held a position as the Deputy Australian Public Service Commissioner where she was a member of the Advisory Group on Reform of Australian Government Administration (Blueprint) and led a review of Pathways for APS Women in Defence.

Before joining the Australian Public Service Commission, Carmel was Deputy Secretary Client and Corporate Services in the Department of Immigration and Citizenship (DIAC). During her time with DIAC she led global client service reform and a major organisational and cultural change program.

Carmel also held senior positions with Centrelink managing employment and education as well as People and Corporate Performance where she re-engineered the human resource, leadership development and organisational design functions.

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Founded in 1999 FusionSpark Media has produced a wide range of content initiatives for non-profit and government agencies in the topic areas of environment, sustainability and health.

With offices across the US and in Japan, FusionSpark Media is made up of a talent network of indivduals with backgrounds in marketing, public relations, digital media and journalism.

Russell's role in projects ranges from new business development to content strategy to photography and video creation.

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